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Our approach to customer reviews

At iubenda, we believe in transparency and honesty in our marketing practices. This page explains how we handle reviews displayed on our website.

We obtain reviews from the following sources:

  1. Review platforms such as Capterra, Trustpilot, and G2.
  2. Direct feedback from our partners and selected customers for use in marketing activities.

For reviews sourced directly from partners or selected customers, we always obtain their full permission to use these reviews in our marketing activities before publishing them.

Selection process

We carefully select reviews to display on our website based on the following criteria:

  • Relevance to the specific page or section where they appear.
  • Positive portrayal of our company and solutions.
  • Ability to provide valuable insights to potential customers.

Review adjustment

In some cases, we may adjust reviews for clarity or conciseness. However, we adhere to strict guidelines:

  • We never alter the core message or key points of a review.
  • The scope and focus of the review remain unchanged.

Full, unedited versions of reviews are always available on the original review sites. As for reviews sourced directly from partners and selected customers, don’t hesitate to contact us if you would like to see the original, unedited versions.

Review updates

While we don’t update reviews on a fixed schedule, we may rotate or update them when refreshing our website content or specific pages.

Handling of negative reviews

Our website showcases positive reviews that highlight the strengths of our products and services. We do not display negative reviews on our site. However, we acknowledge that negative reviews may exist on third-party platforms, which we do not control or modify.

⚠️ Important note

The reviews displayed on our website are lifted from both customers who have used our products (with their actual use being verified internally) as well as from our partners. In displaying such reviews, we strive to present an accurate and fair representation of customer experiences with our products and services.