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US privacy legislations overview

Disclaimer: Please note that this table does not provide exhaustive guidance on each single legislation and their application. For further information, we recommend consulting the link to the official texts of the legislations below.

This table is intended to present an overview of the state-level privacy legislations in the United States (“US”), that have been recently adopted or are expected to be passed in the near future.

The effective date of the bills that have not been passed yet and the content thereof may be subject to changes. The rights granted to users indicated in the table are identified through standard denominations. Although such denominations can overlap, the name attributed in each legislation, the content and the details relating to their exercise may differ.

As most of the US state-level privacy legislations have been broadly inspired by the California Consumer Privacy Act (“CCPA”), the table includes a column that identifies the specific elements of each legislation resembling the CCPA.

  • Legislations already in force (highlighted in green)          
  • Legislations adopted but not in force (highlighted in yellow)          
  • No comprehensive privacy legislation currently available (highlighted in light red)          

US privacy cheatsheet – Comparison table

Questions
nevada-flag Nevada
california-flag California
colorado-flag Colorado
virginia-flag Virginia
connecticut-flag Connecticut
utah-flag Utah
oregon-flag Oregon
texas-flag Texas
montana-flag Montana
maryland-flag Maryland
iowa-flag Iowa
illinois-flag Illinois
minnesota-flag Minnesota
alabama-flag Alabama
oklahoma-flag Oklahoma
washington-flag Washington
newyork-flag New York
massachussetts-flag Massachussetts
arizona-flag Arizona
kentucky-flag Kentucky
maine-flag Maine
Date of entry into force

2017
Subsequent amendments in 2019 and 2021, with latest version becoming effective on: 1 Oct 2021

California Privacy Rights Act (CPRA)

Effective January 1, 2023

Colorado Privacy Act

Effective July 1, 2023

Virginia Consumer Data Protection Act (VCDPA)

Effective January 1, 2023

An Act Concerning Personal Data Privacy and Online Monitoring

Effective July 1, 2023

Utah Consumer Privacy Act

Effective December 31, 2023

Oregon Consumer Privacy Act

Effective July 1, 2024

Texas Data Privacy and Security Act

Effective July 1, 2024

Consumer Data Privacy Act

Effective October 1, 2024

No comprehensive privacy legislation currently available

An Act Relating to Consumer Data Protection

Effective January 1, 2025

No comprehensive privacy legislation currently available

No comprehensive privacy legislation currently available

No comprehensive privacy legislation currently available

No comprehensive privacy legislation currently available

No comprehensive privacy legislation currently available

No comprehensive privacy legislation currently available

No comprehensive privacy legislation currently available

No comprehensive privacy legislation currently available

Consumer Data Protection Act

Effective January 1, 2026

No comprehensive privacy legislation currently available

Does it apply to me?

It applies to you if you fall into the category of either Data collector, namely any governmental agency, institution of higher education, corporation, financial institution or retail operator or any other type of business entity or association that, for any purpose, whether by automated collection or otherwise, handles, collects, disseminates or otherwise deals with nonpublic personal information.

Operators and data brokers are also included.

The law applies to you if you’re a legal entity doing business in California for profit, that collect consumers’ personal information, or on behalf of which such information is collected and alone, or jointly with others, determine the purposes and means of the processing of consumers’ personal information and that meet one or more of the following:

  • annual gross revenues in excess of $25,000,000;
  • annually buy, sell, or share the personal information of 100,000 or more consumers or households; and/or
  • derive 50% or more of their annual revenues from selling, or
  • sharing consumers’ personal information.

The law applies to you if you’re a legal entity that does business in Colorado or produces commercial products or services that intentionally targets Colorado residents and

  • controls or processes personal data of at least 100K consumers per year, or
  • control or process the personal data of at least 25,000 consumers and derive revenue (or receive a discount on the price of goods or services) from the sale of personal data.

The law applies to you if you’re a person that does business in Virginia or who targets Virginia residents and:

  • controls or processes personal data of at least 100K consumers per year, or
  • controls or processes personal data of at least 25K consumers and with over 50% of the gross revenue coming from the sale of personal data.

The law applies to you if you’re a Business (whether based in Connecticut or not) that targets Connecticut residents and that:

  • during a calendar year, control or process personal data of not less than 100,000 consumers; or
  • control or process personal data of not less than 25,000 consumers and derive more than 50% of their gross revenue from the sale of personal data.

The law applies to any controller or processor who conducts business in Utah or produces a product or service that is targeted to residents of Utah, has annual revenue of $25,000,000 minimum, and satisfies one or more of the following:

  • during a calendar year, controls or processes personal data of 100,000 or more consumers; or
  • derives over 50% of the entity’s gross revenue from the sale of personal data and controls or processes personal data of 25,000 or more consumers.

The law applies to any person that conducts business in Oregon, or that provides products or services to residents of Oregon, and that during a calendar year, controls or processes the personal data of:

  • 100,000 or more consumers, other than personal data controlled or processed solely for the purpose of completing a payment transaction; or
  • 25,000 or more consumers, while deriving 25 percent or more of its annual gross revenue from selling personal data.

The law applies to any person conducting business in Texas or producing a product or service consumed by Texas residents and that:

  • processes or engages in the sale of personal data; and
  • is not a small business under the Small Business Administration (SBA).
However, even small businesses are required to obtain consumers’ consent for the sale of sensitive data.

The law applies to persons that conduct business in Montana, or that produce products or services that are targeted to Montana residents, and:

  • control or process the personal data of not less than 50,000 consumers, excluding personal data controlled or processed for completing a payment transaction; or
  • control or process the personal data of not less than 25,000 consumers and derive more than 25% of gross revenue from the sale of personal data.

Who does it protect?

Residents of Nevada

Consumers. Natural persons who reside in the state of California.

Consumers. An individual who is a Colorado resident acting only in an individual or household context.

Consumers. Natural persons who reside in the state of Virginia.

Consumers. A natural person who is a resident of Connecticut

Consumer. An individual who is a resident of the state acting in an individual or household context.

Consumers. Individuals who reside in the state of Oregon.

Consumers. Individuals who reside in the state of Texas.

Consumers. Individuals who reside in the state of Montana.

What rights does the law grant to users?

  • Right to review and request changes to their covered information;
  • right to opt-out of the sale of personal information.

  • Right to know and access
  • Right to delete personal information
  • Right to correct inaccurate personal information
  • Right to opt-out of the sale or sharing of personal information
  • Right to limit the use/disclosure of sensitive personal information
  • Right to non-discrimination for the exercise of consumers’ privacy rights

  • Rights of access and data portability
  • Right to correction
  • Right to deletion
  • Right to opt-out of processing for purposes of targeted advertising, profiling, or the sale of personal data, and
  • right to appeal.

  • Rights of access and data portability
  • Right to erasure
  • Right to rectification
  • Right to opt-out of processing for purposes of targeted advertising, profiling, or the sale of personal data.

  • Rights of access and data portability
  • Right to correction
  • Right to deletion
  • Right to opt-out of processing for purposes of targeted advertising, profiling, or the sale of personal data, and
  • right to appeal.

  • Right of access
  • Right to rectification
  • Right to erasure
  • Right to data portability
  • Right to opt-out of the processing of the consumer’s personal data for purposes of:
    • targeted advertising
    • the sale of personal data

  • Confirm whether the controller has or is processing their personal data and relevant categories of personal data;
  • Obtain, at the controller’s option, a list of specific third parties with whom the controller has shared their personal data;
  • Obtain a copy of all consumer’s personal data that the controller has processed or is processing (portable and, to the extent technically feasible, readily usable format);
  • Require the controller to correct inaccurate personal data;
  • Require the deletion of all personal data, including personal data the consumer provided to the controller, personal data the controller obtained from another source, and derived data;
  • Opt out of any processing activity performed for purposes of targeted advertising, sale of personal data, and profiling in furtherance of decisions that produce legal effects or effects of similar significance;
  • Not to be discriminated against for the exercise of rights

  • Confirm whether their personal data is being processed and access it;
  • correct inaccuracies;
  • deletion;
  • obtain a copy of all consumer’s personal data that the controller has processed or is processing (portable and, to the extent technically feasible, readily usable format);
  • opt out of the processing for purposes of targeted advertising, sale, and profiling;
  • not to be discriminated against for the exercise of rights.

  • confirm whether a controller is processing their personal data and access it (unless confirmation/access would require the controller to reveal a trade secret);
  • obtain a copy of the consumer’s personal data (portable and, to the extent technically feasible, readily usable format → should allow the consumer to transmit data to another controller without hindrance when processing is performed with automated means);
  • request the controller to correct inaccurate personal data;
  • require the deletion of personal data;
  • opt out of processing activities performed for purposes of targeted advertising, sale of personal data, and profiling in furtherance of solely automated decisions that produce legal or similarly significant effects;
  • not to be discriminated against for the exercise of rights.

Do I need to provide a privacy notice?

YES

YES

YES

YES

YES

YES

YES

YES

YES

Are trackers (e.g. cookies) regulated?

NO

NO

NO

NO

NO

NO

NO

NO

NO

Do I need to honor consumers’ opt-out preference signals? (e.g. GPC – Global Privacy Control)

NO

YES

YES

NO

YES

NO

YES

YES

YES

Do I need to allow consumers to opt-out of the processing of personal data with regard to certain purposes?

YES

YES

YES

YES

YES

YES

YES

YES

YES

Do I need to obtain consumers’ prior consent (opt-in) before processing sensitive data?

NO

NO

YES

YES

YES

NO

YES

YES

YES

What are the consequences in case of violation?

Civil penalty for violation or injunction. Civil penalties up to $5,000 per violation.

Civil penalty of $2,500 per violation or $7,500 if the violation is intentional or involves the personal information of a child.

Civil penalty of not more than $20,000  per violation.

Civil penalty of up to $7,500 for each violation.

Civil penalty of not more than $5,000 for each willful violation, plus expenses incurred by the Attorney General in investigating and preparing the case, including attorney fees.

By initiating an action, Attorney General may recover (i) actual damages to the consumer; and (ii) an amount not to exceed $7,500 for each violation.

The Attorney General may bring an action to seek a civil penalty of not more than $7,500 for each violation or to enjoin a violation or obtain other equitable relief.

A person who violates the obligations imposed under the law following the cure period or who breaches a written statement provided to the attorney general is liable for a civil penalty in an amount not to exceed $7,500 for each violation

The Attorney General may bring an action to seek a civil penalty. However, the penalties amount is not specified in the law.


Nevada

Entry into force 1 Oct 2019:
https://www.leg.state.nv.us/NRS/NRS-603A.html#NRS603ASec330

Amended version in force as of 1 Oct 2021:

California

California Privacy Rights Act
https://leginfo.legislature.ca.gov/faces/codes_displayText.xhtml?division=3.&part=4.&lawCode=CIV&title=1.81.5

Learn more about the CPRA in this article: CPRA: Intro to the CCPA 2.0 and how it affects you

Virginia

Virginia Consumer Data Protection Act
https://lis.virginia.gov/cgi-bin/legp604.exe?212+sum+SB1392

Learn more about the VCDPA in this article: Virginia Consumer Data Protection Act

Vermont

Vermont Consumer Protection in Data and Technology Act
https://legislature.vermont.gov/bill/status/2022/H.75

Florida

The Florida Information Protection Act (FIPA)
http://www.leg.state.fl.us/Statutes/index.cfm?App_mode=Display_Statute&URL=0500-0599/0501/Sections/0501.171.html

Maryland

Maryland Online Consumer Protection Act
http://mgaleg.maryland.gov/mgawebsite/Legislation/Details/SB0930?ys=2021RS

Illinois

Illinois Consumer Privacy Act
https://legiscan.com/IL/text/HB3910/id/2302440

Minnesota

Minnesota Consumer Data Privacy Act
https://www.revisor.mn.gov/bills/bill.php?b=House&f=HF1492&ssn=0&y=2021

Alabama

Alabama Consumer Privacy Act
http://alisondb.legislature.state.al.us/alison/searchableinstruments/2021RS/bills/HB216.htm

Connecticut

https://www.cga.ct.gov/asp/cgabillstatus/cgabillstatus.asp?selBillType=Bill&bill_num=SB00893&which_year=2021

Oklahoma

Oklahoma Computer Data Privacy Act
http://www.oklegislature.gov/BillInfo.aspx?Bill=hb2968&Session=2200

Washington

Washington People’s Privacy Act
https://app.leg.wa.gov/billsummary?BillNumber=1433&Year=2021&Initiative=false

New York

New York Privacy Act
https://www.nysenate.gov/legislation/bills/2021/A680

Massachusetts

Massachusetts Information Privacy Act
https://malegislature.gov/Bills/192/SD1726

Utah

Utah Consumer Privacy Act
https://le.utah.gov/~2021/bills/static/SB0200.html

Arizona

https://apps.azleg.gov/BillStatus/BillOverview/76066

Kentucky

https://apps.legislature.ky.gov/record/21rs/hb408.html

Are you or your users based in the US?

Figuring out how to be compliant with US legislations can be tricky. Make sure to check out this short guide:

👉 Marketer Operating on a Global Scale? Avoid this 1 Mistake