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How to resell iubenda’s solutions to your clients: FAQ

Are you a web professional or agency looking to provide your clients with top-tier online compliance solutions? With iubenda, it’s easy! We’ve got you covered.

Become a reseller of our products and create a win-win partnership that benefits both you and your clients. Find out everything you need to know in this guide ⬇️

🔔 Heads up!

This guide refers to our current pricing model (i.e. Starter, Essentials, Advanced and Ultimate plans). If you are on our previous license-based pricing (i.e. Pro and Ultra plans), please check out this page.

Is there a dedicated pricing plan for resellers and partners?

No, we don’t have a separate pricing plan for resellers. However, partners have access to great quantity discounts (more on this below).

In a nutshell, we have 4 plans you can choose from:

Plan Starter Essentials Advanced Ultimate
Price $3.49/site/month $5.99/site/month $24.99/site/month $99.99/site/month
Languages 1 language available 1 language available All languages available All languages available
Cookie Banner (Page Views) Up to 5,000 page views/month Up to 25,000 page views/month Up to 50,000 page views/month Up to 150,000 page views/month
iubenda Branding Full iubenda branding Minimal iubenda branding Minimal iubenda branding No iubenda branding
Legal Documents Privacy and Cookie Policy Privacy and Cookie Policy Privacy and Cookie Policy + Terms and Conditions Privacy and Cookie Policy + Terms and Conditions
Geolocation-based Consent ✔️ ✔️
Detailed Analytics ✔️
Consent Database Extra $6/month/site for every 1,000 new consents saved (starting from the first recorded consent) Extra $6/month/site for every 1,000 new consents saved (starting from the first recorded consent) Extra $6/month/site for every 1,000 new consents saved (starting from the first recorded consent) Extra $6/month/site for every 1,000 new consents saved (starting from the first recorded consent)

👉 Take a look at our pricing plan comparison for full details

💡 Good to know

  • As a web professional or agency, you can purchase any number and any type of the 4 plans above. For example, you can have 5 Advanced and 10 Essentials plans all on the same account. Just get whatever you need for your clients!
  • You can also manage clients on a Free plan, even though this option has some limitations. Both free and paying plans will be managed from the same dashboard.

👉 More questions on pricing? Check out our FAQs

Are there any discounts based on the number of plans I purchase?

Yes! We offer both:

  • Standard quantity discounts that apply to all our users from the 25th site/app project on your account. It starts with a 20% discount; and
  • Dedicated discounts for Certified Partners who obtained one of our certifications, starting from 5 projects only within your account. Here’s how it works:
    • The first 5 sites or apps are charged full price;
    • From 6 to 10 sites or apps, you get a 5% discount on the full price for each;
    • From 11 to 25 sites or apps, you get a 10% discount on the full price for each.
  • 💡 These specific discounts are available for Certified Partners only. You need to have obtained one of our FREE Partner Program certifications. Promise, no tricky questions, only lots of benefits for you! 👉 Get certified now
  • 👋📩 Please reach out to business@iubenda.com to redeem your discounts before each purchase. We will send you a discount code that you can use at checkout.
  • 🚀 Pro tip for smart purchases! The more plans you purchase, the greater the discount. If it’s possible for you to plan ahead, get the least expensive plans first so that you get to purchase your most expensive plans with the highest discount.
  • Discounts are not cumulative. This means that, if you have a total of 12 projects in your account:
    • The first 5 remain full price, the next 5 are 5% off, and only the last 2 are 10% off;
    • In other words, projects n°11 and 12 will be 10% off, not 15% off.
  • All projects must be under the same account for the quantity discounts to apply. If you’ve referred some end clients to iubenda but they each opened their own iubenda account and receive invoices directly (meaning not through your business account), reach out to us at business@iubenda.com so we can grant you a recurring commission on your clients’ renewals.
  • Discounts remain valid on all future renewals.

Why should I become a Certified Partner and join your Partner Program?

It’s a breeze. Sign up on iubenda (get started even with a Free account!) and answer a few questions on legal privacy requirements and iubenda’s solutions. You can get prepared watching the video tutorials available in the Academy.

There are 3 levels of certification to choose from, depending on the active plans in your account. 👉 Check out this section to learn more about each level.

🚀 Here’s what you get:

  • Certifications are completely FREE and prove your expertise on the topic;
  • Lifetime Free plan for your own website, a great way to test our solutions! Get certified and reach out to us at business@iubenda.com to redeem your Free plan;
  • Exclusive access to dedicated quantity discounts on iubenda solutions, allowing you to save money on purchases and resell at your own price. (If you’re not a Certified Partner, only the standard quantity discounts will apply, which are much less favorable);
  • A badge to display on your website to build awareness and trust;
  • Advanced priority support from iubenda agents;
  • Ready-made material to best support your clients with legal requirements;
  • Have your business listed on our directory;
  • Show you are invested in providing a 360° service and boost client retention;
  • And more!

Can I apply a markup to the iubenda solutions that I resell to my clients?

Absolutely! We charge you, and you charge your clients. This means you can set your own prices, including setup fees and time spent overall to configure and install our products.

As our solutions are subscription-based and must be kept in time, you may also apply maintenance fees to manage services on your clients’ behalf.

Let’s talk earnings! And numbers 🤓

Essentials plan yearly = $71.88
Advanced plan yearly = $299.88

Let’s say you purchase 5 Essentials plans first, and then 10 Advanced plans (on a yearly billing).

📌 Here’s what we charge you in total if you are not a partner (no quantity discount):

  • 5*$71.88 + 10*$299.88 = $3358.2 in total per year

📌 Here’s what we charge you in total if you join our Partner Program and receive our quantity discounts:

  • 5*$71.88 + 5*($299.88 – 5%) + 5*($299.88 – 10%) = $3133.29 per year

👉 $3358.2 (not a Partner) – $3133.29 (Partner) = $224.91 saved per year if you get certified and redeem quantity discounts.

📌 Here’s what you could charge your customers – 🚨 Please be aware that these markup fees only serve as an example for the purpose of this guide:

  • Essentials plan: yearly markup of $18 over the listed price → $89.88
  • Advanced plan: yearly markup of $35 over the listed price → $334.88

👉 $18*5 + $35*10 = $440 gain per year with markups.

In this example, you save a total of $664.91 per year for 5 Essentials plans and 10 Advanced plans if you become a Certified Partner and apply markups when reselling our products.

Should I manage all client projects from my iubenda account or have each customer create their own?

Both approaches are possible, but our partners usually manage all projects within one iubenda account and keep purchasing new plans from that same account. One single dashboard makes it easier to handle all aspects like billing and configuration.

🆕 Join our Referral Program and start earning commissions

Earn a 20% recurring commission on new purchases and renewals made on iubenda.com by clients you refer!
🚀 A great way to generate ongoing revenue.

  • This program is available to web agencies and professionals that recommend iubenda to their clients, who then create their own iubenda account upon this referral.
  • Commissions are paid periodically and are valid for a lifetime (as long as client subscriptions are active).
  • Plans under our old pricing (license-based Pro and Ultra) are not eligible for the program.

👉 Email us at partners@iubenda.com to join today!

Is it possible to give clients access to their iubenda project?

If you manage all your clients’ projects in your own iubenda account, only you can access the dashboard and therefore all related sites/apps.

[⌛ IN PROGRESS] We are working on a feature that would allow each client to access their project only, hosted on your dashboard, with their own credentials, within your account. Make sure you have given consent to our newsletter so you stay up-to-date on our new releases!

💡 Use our multi-user accounts feature to collaborate with your colleagues on one iubenda dashboard!

Share access to multiple members of your team so they can work on projects within your iubenda account. Each member can join using their own credentials. As the admin, you can set specific user permissions. It’s a way to delegate compliance and save time while retaining control, visibility and accountability.

👉 Try it out

Is the iubenda invoice sent to me or the client?

  1. If you manage all your clients’ projects within your own iubenda account, you will pay for the service and therefore will be the one receiving invoices.
  2. If you have each client create an iubenda account, the service will be paid directly by the client and they will receive invoices.

👉 Where to find invoices on your iubenda account

How can I remove myself from any liability toward my clients?

We understand this is an important point for you and we’ve come prepared:

  • You should inform clients of their legal obligations for site/app compliance, using our email templates to communicate requirements and risks.
  • If you’re not a legal professional, clarify that you provide technical advice only.
  • Have clients sign a waiver—available in our Kit for Partners—to limit liability, and request written confirmation (e.g. via email) of their acceptance of your work.

Anything else I should know to properly manage the services for my clients?

Whether or not you use iubenda for compliance, as a web professional or agency, you have responsibilities. You’re considered a data processor under the EU’s GDPR. This means each client must formally appoint you as their data processor, authorizing you to handle data on their behalf. 👉 You can use our Data Processing Agreement template for this purpose.

Other regulations including US Privacy Laws like California’s CCPA/CPRA have similar requirements. 👉 We provide a US Data Processing Addendum to help with this.

How can I have my company profile included in the iubenda Certified Partners Directory?

Inclusions in our Certified Partners Directory are reserved to Partners who complete the iubenda Partner Certification Program as Silver, Gold or Legal Partner. If that’s your case and want to be listed in our directory, email us at business@iubenda.com.

👋 Have more questions?

Reach out to business@iubenda.com and we’ll be happy to schedule a call with you!

If you haven’t done so already

Get certified now