Legacy user? See the old guide here →
You can find the full Pricing Page here.
Over the years, we’ve extended our line of solutions to meet the growing needs of our customers. This has also resulted in changes to our pricing model as we’ve extended our offerings. We understand that changes can sometimes lead to some confusion, so we’ve created the following document to explain our different pricing plans. Full pricing details can, of course, be found on our pricing page.
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Our plans offer a combination of different products and features to help you gain an all-around compliance setup. They are structured per website, meaning that you will need one plan per website. For example: if you are operating two websites, you will need two plans.
There are four plan options available (1 free + 3 paid):
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See full pricing details on the Pricing Page.
Our Free Plan is the perfect compliance starting point for websites with less than 5,000 page views per month.
| Included in our Free Plan: | Extra features: |
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| Included in our Paid Plans: | Extra features: |
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You can view the full comparison table of our paid plans on our Pricing Page, or get in touch with us at info@iubenda.com; we’ll assist you in choosing the best plan for your website.
You can pay by credit card or PayPal.
Our prices include VAT, where applicable.
We have a 14-day money-back guarantee. Request your refund by 14 days after your purchase or renewal, no questions asked!
Instead of paying one-off attorney fees of up to thousands of dollars (not to mention legal translation costs) to update your documents every time the law changes, our convenient subscription options give you access to timely updates that are drafted and vetted by our team of international lawyers. This is our way of keeping your costs low while giving you access to attorney-level quality and peace of mind.
Yes. We offer a white label feature for all our Ultimate plans (not available for Free, Essentials or Advanced plans). Once activated, no iubenda branding will be visible on privacy documents, banners, notices or modals.
For our Essentials and Advanced plans, minimal and unconspicuous iubenda branding will be shown. Click on the section below for images to see how this looks like on our main products:
The banner displayed on your website at the user’s first visit will not display any iubenda branding elements on the first layer.
However, it will show our green logo on the top right of the second layer or preference panel (“Learn more and customize” button). When hovered over, it will display “Powered by iubenda”, and when clicked, takes the user to our homepage. See below.
A subtle branding element can be found at the bottom of privacy documents and notices. We link to our homepage on the word “iubenda”. It shows like this:
Across all of our plans, you will be able to make use of our powerful site scanning tool to detect compliance issues on your site. Once complete, the scan will generate a full compliance report and notify you in case of any issues.
Access to use the site scanner varies for our different plans:
You need to select one plan per website that you operate. Each of our plans has been designed to give you the best overall compliance required for your website. No matter how big or small your website is, we have a plan to match it.
Yes, all our plans cover subdomains. If your website’s main domain is, as an example, mywebsite.com, the other subdomains such as blog.mywebsite.com or onlinestore.mywebsite.com will also be covered. Although the URL changes slightly, it’s still on the same domain and our plans will cover for that full domain.
Please note: It gets a bit trickier for your legal documents if those subdomains are very different, in the sense that data collection practices differ so much for each that it is wiser to have two separate privacy policies, for instance. If two privacy policies are needed, then you would have to purchase two different plans for each subdomain. It’s ok to put everything in one document as long as the subdomains aren’t completely separate.
While our Free Plan provides an excellent compliance starting point, please keep in mind, that the Free Plan has some limitations. Upgrading your plan can bring several benefits; here are some general benefits you will see from upgrading your plan:
More features and functionality: When you upgrade your plan, you will gain access to additional features and functionality that are not available on lower-tier plans. For example, if you are currently using the Essentials plan, upgrading to the Advanced plan would enable you to access all languages our products are available in.
Increased capacity: Upgrading your plan allows you to increase your capacity for consents and page views per month.
Competitive advantage: Our high-tier plans include features such as hourly site scanning with instant notifications of non-compliance (Ultimate plan), along with our Cookie Consent Paywall and detailed analytics (Custom plan).
You can view our full comparison table here, or get in touch with us for extra guidance; we’ll assist you in choosing the best plan for your website.
💡 Are you already an iubenda customer and considering an upgrade to our Ultimate plan? Here’s why it’s worth it!
With Ultimate, you’ll gain access to detailed website analytics within our Privacy Controls and Cookie Solution, including consent rates. Plus, you’ll unlock all your historical data—even from when you signed up for iubenda and were on a lower-tier plan. Upgrade today to gain valuable insights!
Our plans offer an all-around compliance setup for your website. This means that we offer different plans depending on your website’s needs.
Our Privacy and Cookie Policy is included in all plans, including our Free Plan. Likewise, our Privacy Controls and Cookie Solution is available on all plans, including our free plan with a page view restriction of 5,000 page views per month.
It is not possible to go on using your paid privacy policy if you don’t renew your paid plan.
This doesn’t apply to a free privacy policy. Any privacy policy that was generated under our Free Plan will stay free and you can use it on your site.
1 page view is counted when a user visits any page on which the Privacy Controls & Cookie Solution is implemented.
iubenda provides Extra Page Views Usage for its Privacy Controls and Cookie Solution. Each plan comes with a set amount of page views for this product.
If you reach the limit of use for your plan, Extra Usage allows the product to continue working at an extra charge of $0.06 per 1000 extra page views.
This means that if your site’s monthly page views exceed your plan’s limit, you will receive an extra charge of a few cents per 1,000 extra page views calculated for that month. The usage count resets each month.
For both monthly and yearly iubenda plans, any overage is billed in a separate invoice at the start of each month for the prior month’s extra usage.
You can monitor your monthly usage anytime from your account settings.
Please note: Extra Usage is not available on our Free Plan. If you go over the limit of 5,000 page views/month, the Privacy Controls and Cookie Solution will be disabled, and you could be at risk of non-compliance.
Yes, the cookie policy is available in the Free Plan. You can list up to 4 third parties or clauses in the Privacy and Cookie Policy under the Free Plan.
Need to list more? Click here to see what our other plans offer →
You can have full-style customization of your cookie notice under all paid plans. This includes colors, text, behavior, and more.
For the Free Plan, style customization is limited.
Yes, it’s included in all our plans, including the Free one. For sites running Google Ads or Google Analytics and targeting European users, our integration with Google Consent Mode v2 is essential. It helps avoid losing valuable marketing data when users reject consent banners. Additionally, starting March 2024, Google will incrementally mandate the use of Consent Mode v2 for accessing audience personalization and measurement features in its services when targeting European users. For more details, check out here.
No, the Terms and Conditions Generator is only available in our Advanced and Ultimate plans. Therefore, downgrading from an Advanced plan to an Essentials plan would deactivate your Terms and Conditions document.
If you downgrade from any plan to another, your plan will be converted and any unused credit (the unused credit of your subscription fee) will be applied to your new (downgraded) plan.
In case you are downgrading from a higher-paid plan to a lower-paid plan or free plan, you may be eligible to get some credits that would be available to use with your next paid subscription or purchase.
Some credits may come with an expiry date of 12 months.
The Consent Database is available for use with all the paid plans, i.e. Essentials, Advanced, Ultimate, and Custom.
For every 1,000 consents stored, starting from 1 consent, you will be charged €5/$6. This means:
This charge will be added on top of your existing subscription plan (Essentials, Advanced, or Ultimate) and billed through a separate monthly invoice. The invoice will be sent at the beginning of each month, covering the Consent Database usage from the previous month.
If no consents are recorded during the month, no charges will apply.
When the consents are saved in our database, we increment the usage count. Any additional change in the recorded consent is further counted as a change, and we increment the usage count.
For example, if a user accepts a newsletter subscription we increment the usage counter; if they unsubscribe from it, we increment the usage counter again, so the total consent recorded would be 2 in this case.
The Register of data processing activities feature is only available on our Ultimate plan.
Here is a simple table to quickly illustrate how volume discounts work:
| Number of sites/apps | Discount |
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Example:
You have 67 websites:
Please note, Extra Usage is not included in the discount model.
