As one of the few Consent Management Platforms (CMPs) integrated with Google, iubenda now offers a streamlined solution directly within Google Ads, Analytics, and Tag Manager. This integration significantly simplifies the creation of a consent banner and the implementation of Consent Mode, fostering trust and transparency with your users. Now, with iubenda’s solutions, you can efficiently manage consent settings right from your Google interface, making compliance quick and effective.
When using iubenda’s CMP without making any custom modifications, the system automatically applies default banner settings designed to help you comply with global privacy regulations. Below, we explain these default configurations, including when the banner is displayed, the consent status by region, and details on automatic blocking, Consent Mode, and more.
Additionally, when creating a new account and site, the following default settings will be applied:
iubenda automatically detects your users’ locations and applies the appropriate consent settings based on the privacy laws that apply in their region. This automated process ensures that users are given the correct consent options without any manual setup, helping you stay compliant with different regulations around the world. Here’s a breakdown of the default consent settings by region:
| Region | Default Setting | Consent Banner Displayed | Privacy Widget | Notice at Collection | Compliance Settings |
|---|---|---|---|---|---|
| EU + UK | Opt-in | Yes | Yes | Not applicable | GDPR |
| Brazil | Opt-in | Yes | Yes | Not applicable | LGPD |
| US | Opt-out | No | Yes (Required as “Your Privacy Choices” link) | Yes (Required for sensitive personal information) | US State Laws |
| Switzerland | Opt-out | No | Yes | Not applicable | FADP |
| Other locations | N/A | No | No | N/A | N/A |
🇪🇺 🇧🇷 European Union (GDPR) and Brazil (LGPD)
In regions where strict privacy regulations like GDPR and LGPD apply, the CMP displays a privacy banner on the user’s first visit. This banner requests explicit consent before any non-essential cookies or tracking technologies are deployed. The banner is mandatory to ensure compliance with these opt-in based laws.
🇺🇸 United States (US State Laws)
Under most US state privacy laws, including those governed by the California Consumer Privacy Act (CCPA) and its amendment, the California Privacy Rights Act (CPRA), the Virginia Consumer Data Protection Act (VCDPA), the Colorado Privacy Act (CPA), the Connecticut Data Privacy Act (CTDPA), the Utah Consumer Privacy Act (UCPA), the Texas Data Privacy and Security Act (TDPSA), the Oregon Consumer Privacy Act (OCPA), and the Montana Consumer Data Privacy Act (MTCDPA), there is no specific requirement to display a privacy banner on a user’s first visit. These laws generally follow an opt-out approach, allowing you to process personal data without prior user consent until they choose to opt out.
Instead of a privacy banner, the law requires that users have easy access to a “Your Privacy Choices” link, which allows them to exercise their privacy preferences at any time. This link often appears in a standardized format (a white and blue icon) and must be placed conspicuously on your website.
For example, the CCPA/CPRA mandates a “Notice at Collection“, which must be readily available to users at the point of data collection. This notice informs users about the types of personal information being collected, including sensitive data, and gives them control over how their information is used. Similar requirements are set by the VCDPA, CPA, CTDPA, UCPA, TDPSA, OCPA and MTCDPA, all of which generally ensure that users can easily opt out of data processing activities.
🇨🇭 Switzerland (FADP)
Similar to the US, Switzerland’s Federal Act on Data Protection (FADP) does not require a privacy banner by default. Instead, users are opted in by default, and processing activities can begin unless the user actively denies consent.
💡 How to Change These Settings:
You can easily modify the default banner and consent settings through the Privacy Controls and Cookie Solution configurator.
👉 Click here to directly access and change these settings in the Privacy Controls and Cookie Solution Configurator.
iubenda’s Automatic Blocking (auto-blocking feature) is designed to help you comply with privacy regulations by automatically blocking certain services until user consent is obtained. By default, iubenda’s autoblocking applies Advanced Consent Mode, meaning that Google services are not prior blocked, but the tags firing is managed directly by Consent Mode signals.
For a stricter approach, you can switch to Basic Consent Mode by unchecking “Do not block Google’s services that adhere to Consent Mode,” which fully blocks Google services until explicit consent is given.
👉 You can manage and customize these settings via the Autoblocking settings
❗️ We’re continually fine-tuning the auto-blocking feature to provide the best possible experience. However, please be aware that this feature remains experimental, and its accuracy may not be flawless. For a safer approach, consider relying on other methods for prior blocking. You can learn more about manual tagging and tag management here:
Additionally, please be aware that while auto-blocking is generally effective, it may not work as expected in certain environments, such as Google Tag Manager, or if the CMP is not properly implemented.
💡 Recommended Approach:
We recommend setting the default consent settings directly in your Google tags using the Google default settings. This ensures that the correct consent is applied on every page load, regardless of how your CMP and Google tags interact.
iubenda’s CMP comes with Google Consent Mode v2 enabled by default, ensuring that default signals are automatically set to respect user choices regarding consent. Google Consent Mode allows you to adjust how Google tags behave based on the consent status of your users, ensuring that even when consent isn’t given, your site can still function effectively while respecting privacy regulations.
However, you can choose between Basic and Advanced Consent Mode implementation; both modes are supported by iubenda, allowing you to choose the option that best aligns with your compliance needs and strategy.
💡 How to Change These Settings:
For clients who prefer more control over how tags are handled, manual adjustments can be made. Refer to our detailed guides for further instructions:
When using Google Analytics or running Google Ads on your website, a comprehensive Privacy and Cookie Policy is crucial. As part of iubenda’s integration with Google, you not only gain streamlined consent management within Google Ads, Analytics, and Tag Manager but also a comprehensive Privacy and Cookie Policy. This policy includes all necessary disclosures required by Google, detailing how Google Analytics 4 collects and processes data, the use of cookies, and user consent for personalized ads through Google Ads.
We’ve already included services related to Google Ads and Analytics. To add others, simply click “Add service” and then “Perfect matches.” which are services detected automatically by our site scanner. This seamless integration helps you meet even these other compliance requirements directly from your Google interface.
As you’ve seen, iubenda’s default settings offer a robust foundation for complying with global privacy laws with minimal effort. However, in certain situations and more complex environments, consider you can always customize these settings to better align with your specific needs and requirements.
