When setting up an email marketing strategy, it’s crucial to grasp the principles of email marketing compliance.
Obtaining explicit consent or permission from users to receive promotional emails, newsletters, or marketing emails from a particular sender ensures that recipients have willingly subscribed to receive content and contribute to a healthy sender reputation.
Email “Opt-in” generally refers to a scenario where users manually fill out a form or click a checkbox on a form to confirm their permission to receive emails. Once this is done, they’re signed up and will start getting emails.
With Double Opt-in, it’s a bit different. After users fill out the form, they get an email asking them to confirm their subscription. They need to click a link in that email to verify their email address and officially join the list. Only then will they start getting emails.
While there’s no strict legal requirement to have a double opt-in process, yet, it’s considered best practice in many countries, especially Germany and in the EU in general. This method helps to ensure the email address receiving the communication actually belongs to the person giving the consent and hereby further ensures avoiding high unsubscribe rates.
Email opt-in is crucial for several reasons. Firstly, it ensures that recipients are genuinely interested in the content being sent to them, leading to higher open and click-through rates. Secondly, it helps businesses comply with regulations such as GDPR (General Data Protection Regulation) and CAN-SPAM Act, reducing the risk of legal repercussions. Additionally, opt-in emails contribute to building a more targeted and engaged subscriber base, resulting in more effective marketing campaigns and better ROI (Return on Investment).
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With the iubenda Newsletter Opt-in Booster, businesses can streamline the process of collecting and managing consent for email marketing while staying compliant with data protection laws.
This tool integrates with iubenda Privacy Controls and Cookie Solution, allowing businesses to obtain verifiable consent for newsletter subscriptions and create a consent record directly in the iubenda Consent Database. With features like double opt-in email confirmation and sync with the Consent Database, businesses can strengthen the legal compliance of their email practices while enhancing their marketing efforts.
Using the tool is simple:
From your iubenda Dashboard, simply click on “Activate”
Please note:
Once you click Configure Privacy Controls and Cookie Solution, enable the “Newsletter Opt-in Booster” in the Privacy Controls and Cookie Solution configuration settings.
iubenda’s Newsletter Opt-in Booster seamlessly integrates with the Privacy Controls and Cookie Solution setup.
Clear instructions will be provided in the embedding section to guide you through this process.
When a new subscriber signs up through the Newsletter Opt-in Booster, their information is captured within the Consent Database. However, to ensure they receive future communications, their consent status needs to be manually exported from the Consent Database and imported into your email marketing tool of choice. This ensures seamless communication with your subscribers.
⚠️ Important: Double-Opt-In Confirmation
When someone uses the sign-up form to sign up for your newsletter, they’re not done yet. Next, they’ll get an email asking them to confirm they really want to subscribe. To actually become a subscriber, they need to click on a link in that email. This is an important step, because just putting their email address into the widget isn’t enough to finish signing up. This double-check ensures compliance with double opt-in best practices.
Once you activate and embed the Newsletter Opt-in Booster, you get access to a subscriptions dashboard (Newsletter Subscriptions), where you can manage and monitor user consent for newsletter subscriptions effectively.
The Dashboard provides several functionalities, including filtering by date range, sorting by type, and exporting subscription data in CSV format. You can use this file to easily upload the data to your email marketing tool. This integration not only provides valuable insights but also enhances coordination with other systems, optimizing your targeted marketing efforts.
You’re all set! By following these instructions, you’ll seamlessly integrate the tool with your website and be able to manage and monitor user consent for newsletter subscriptions effectively, and enhance your marketing objectives.
There are two main types of opt-in methods:
