Google AdSense has introduced a new privacy and messaging compliance feature developed in line with state privacy laws inCalifornia, Colorado, Connecticut, Virginia, and Utah.
This feature allows site visitors to opt out of the sale or sharing of their personal information. Users will see messages specific to their state’s regulations, which need to be activated and managed within the AdSense interface. This update supports compliance with laws like the California Privacy Rights Act (CPRA) and similar regulations in other states.
supports compliance with laws like the California Privacy Rights Act (CPRA) and similar regulations in other states.
You need to activate and manage the US state regulations messages in your AdSense account. Here’s a step-by-step guide:
For more details, refer to:
Which states have privacy laws that Google’s new AdSense features address?
Google’s new AdSense privacy and messaging features are designed in line with privacy laws in California, Colorado, Connecticut, Virginia, and Utah.
How can users opt out of data sharing through AdSense?
Users can opt out by clicking the “Do Not Sell or Share” link in the AdSense message, which guides them through the process.
Do site owners need to manually activate these features for each state?
Yes, for existing messages. New messages will automatically include all relevant states by default, adjustable in the targeting settings.
What are some best practices for implementing these privacy features?
Ensure messages are clear, visible, and transparent. Regularly update settings and test different implementations to optimize user experience.
What are the consequences of not complying with these privacy laws?
Non-compliance can lead to hefty fines, legal action, and damage to your site’s reputation.
With Google AdSense’s new privacy feature now rolling out to comply with various state privacy laws, it’s crucial to ensure your website stays compliant. iubenda is your one-stop solution for global data privacy laws. Our tools help you manage privacy policies, cookie consent, and more, effortlessly.
Google’s new feature addresses the requirements of privacy laws in states like California and Virginia. iubenda can help you keep pace with these changes.
Don’t wait for compliance issues to arise. Secure your website and protect your users’ privacy with iubenda. Here’s how you can get started:
Google’s new AdSense privacy feature is a step forward in aligning with state-specific privacy laws. Partner with iubenda to ensure your website remains compliant and your users’ data is protected. Embrace the changes and stay ahead in the compliance game.