Prepare for a successful Black Friday with tips from iubenda and an exclusive discount when you upgrade your plan.
Are you really ready for Black Friday?
Discounts and deals bring the traffic – but it’s what you do with it that counts. Weak or missing terms and conditions could leave your business exposed. You could inadvertently give your customers extra rights like extended return periods – from the standard 14 days to one year and 14 days in the EU. And, as return rates hit annual highs of up to 30%, transparent T&Cs are more essential than ever.
Before you go live with an attention-grabbing promotion, go further with iubenda. Upgrade to Advanced now for 30% less and unlock a fast, flexible way to generate custom T&Cs that keep your business safe.
Practical help for retailers and e-commerce businesses
Not sure what you need? Follow these golden rules for successful Black Friday promotions.
DO
Stick to the facts. Always be honest with your customers about your prices, especially when you’re comparing to competitors.
DO
Implement T&Cs that limit your liability and set clear expectations for last-minute shoppers.
DO
Customize your T&Cs around your business, how you work, and any relevant legislation.
DO
Set clear delivery terms and return policies. As demand spikes and returns increase, always make sure your customers know what to expect.
DON’T
Label discounts as limited unless they’re genuinely limited.
DON’T
Raise your prices only to lower them as a “discount” – that’s deceptive pricing!
DON’T
Wait until your deals go live to get your T&Cs updated and in order.
DON’T
Miss opportunities to turn all that extra traffic into new business and contacts for your sales and marketing funnel.
Go further with iubenda
Upgrading to Advanced unlocks our Terms and Conditions Generator. But iubenda can also help you remove the potential hassle of dealing with an influx of new customers while maximizing the impact of your Black Friday deals and discounts.
With our Newsletter Opt-in Booster, available for Advanced plans.
Extract the marketing value of Black Friday traffic with a simple, intuitive newsletter sign-up widget, including:
Double opt-in protection
A full Consent Database
Deep style customization
With our Data Subject Rights Management Tool, available for Ultimate plans.
As you capture more customer data, prepare for an increased number of subject access requests with:
An embedded form to collect requests
Complete visibility over every request
Role-based dashboard permissions so you can delegate requests
Go Advanced for 30% less
Generate your custom terms and conditions today and make your Black Friday plans a success.
