If you are setting up an affiliate marketing program, you’ll need to take time to create a Terms and Conditions document for it.
Terms and Conditions set the way in which your product, service or content may be used, in a legally binding way. They are crucial for protecting your content from a copyright perspective as well as for protecting you from potential liabilities.
Because affiliates generally market your products and/or services to consumers, making the correct legal disclosures are critical and often legally required.
In this post, we’ll look at:
Affiliate terms and conditions have to:
Let’s look at these aspects in more detail.
Since Terms and Conditions are legally binding contracts, it’s important to state legitimate contact details here. Also, do consider that, in many cases, under Consumer Law, customers must be able to contact you if the need arises.
Information to add:
* Depending on the type of business you do (e.g. finance) or your country of operation additional identification details might be legally required.
You will not always know exactly what your affiliates have promised when marketing your product. Therefore, it’s in your best interest to ensure that you specifically disclose to consumers what they are and are not entitled to when interacting with your product or service, and, how the product/service should be used.
This closely ties into disclaimers and limitation of liability clauses, all of which are critically important for protecting you and your business.
Clauses to add here:
Rules relating to your affiliate marketing program should be made easily available to the persons signing up. For this reason you should make your affiliate program rules clear on-page and, where applicable, in your terms and conditions (being sure to link to the document from your affiliate sign-up pages).
Your affiliate disclosure should at least contain:
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The solution to draft, update and maintain your Terms and Conditions. Optimised for eCommerce, marketplace, SaaS, apps & more.
