The easiest way to get Google Consent Mode
Running Google Ads or Google Analytics and targeting European users? Avoid losing marketing data due to rejected consent banners. iubenda seamlessly integrates with Consent Mode, a Google technology that enables conversion and analytics modeling, allowing Google's services to fill in data gaps when users do not consent. Simply install our Google-certified Consent Management Platform (CMP) and you're done.
Recover conversion data on around 65% of ad clicks from users that reject consent. With more data, one advertiser in Google's case study reported an 18% increase in conversions.
Important
Starting March 2024, Google has incrementally mandated the use of Consent Mode for accessing audience personalization and measurement features in its services when targeting European users.
Trusted by over 100,000 clients in 100+ countries
Four benefits of Google Consent Mode
Get more out of your ads and analytics when you use iubenda, the Google-certified CMP with Google Consent Mode built in.
Smart conversion modeling: Google Consent Mode combines basic probability and advanced machine learning to model how users behave on your site — even when they’ve rejected marketing consents.
Improve your conversions: Google Consent Mode recovers conversion data on around 65% of ad clicks from users that didn't consent. Modeled conversions and thus more info on ad performance helps you get the most out of your ad budget.
Privacy-safe measuring: Consent Mode modeling across Google Ads and Google Analytics is carried out without compromising user privacy. Stay GDPR-compliant, and do it all without breaking a sweat, thanks to iubenda.
Easily integrate it all: You could try to manually set up Consent Mode, but when it comes built in with iubenda, why would you? Generate a custom consent banner, and automatically get better data from your Google services.
Get Google Consent Mode in three easy steps
Configure your consent banner
Answer a few simple questions, and go with iubenda’s automatic configuration or totally customize banner and consent collection.
Install it on your site
Copy and paste the provided code into your website, implement our Google Tag Manager template, or choose from one of our dedicated plugins. Everything else is automatic, including Google Consent Mode setup.
Model data from non-consented users
Enjoy improved marketing data since Google Consent Mode is built into your iubenda CMP. Google’s advanced algorithms allow you to see conversions and analytics even for users that don't give you tracking consent, and iubenda helps you get it done with zero effort.
Already activated Consent Mode? Make sure it's up and running with our free scanner
iubenda with Google Consent Mode inside
Geolocation Savvy
Intelligently adapt with geolocation support to improve compliance and personalization right from the start. Understanding your audience, no matter where they're browsing from.
Flexible Consent Handling
Choose Basic Consent Mode to turn off Google tags until you get user consent or activate Advanced Consent Mode for a smoother experience that preloads Google tags but respects user choices, using cookieless pings if consent is declined.
Missing Cookies? No Problem.
When users say no to cookies, cookieless pings can step in and keep the data flowing. This feature ignores users’ personal details but makes Google’s conversion models even more accurate.
Instantly Adaptable
Get better insight into user behavior in real time. Our tools constantly monitor your users’ consent preferences, and Google Consent Mode adapts to keep you informed.
Beyond the Ads and Analytics
Our Google-certified CMP isn't just a tool; it's a global compliance partner. With iubenda, you’ll up your Google Ads game while we help cover all your compliance bases in record time and without the hassle.
Click, Copy, Collect More Data
Set up is a breeze thanks to our integration with Google Tag Manager. Simply apply our GTM template and put any concerns about Google Consent Mode to rest. We also offer options for CMS plugins and direct site code integration.
Trusted by over 100,000 clients in 100+ countries
Frequently Asked Questions
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When was Google Consent Mode v2 introduced?
Google Consent Mode v2 was introduced in November 2023. Starting March 2024, Google has incrementally mandated the use of Consent Mode for accessing audience personalization and measurement features in its services when targeting European users.
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What does Google Consent Mode v2 do?
Consent Mode adjusts Google services based on user consent to align with the European Union User Consent Policy (EUUCP). It adds more parameters compared to “v1”, improving conversion and analytics modeling for non-consented users.
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What is the EU User Consent Policy?
Google's EUUCP ensures compliance with EU regulations like GDPR, ePrivacy Directive, and DMA. It requires user consent for cookies and similar technologies, especially for personalized ads or data collection. Certified CMPs like iubenda offer compliance and integrate all these cool Google features.
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How do I enable Google Consent Mode?
Enable Google Consent Mode manually or via certified CMPs like iubenda. Use iubenda's solutions with the Google Tag Manager template, dedicated CMS plugins, or direct site code integration for easy setup.
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What is a Consent Management Platform?
A Consent Management Platform (CMP) is a system that websites or apps can use to manage user consent to things like cookies and trackers, in a legally compliant way.
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What is a Google-certified CMP?
Google collaborates with select CMPs like iubenda to make it easy to set up Google Consent Mode.
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Do I need a Consent Management Platform?
Most likely. CMPs are essential for businesses with EU users or that fall under regulations like GDPR, the ePrivacy Directive, and CCPA. CMPs help obtain consent for cookies and manage user data-sharing preferences, including opt-out options under CCPA. Additionally, a Google-certified CMP like iubenda is the easiest way to set up Google Consent Mode, which has been required since March 2024 for accessing audience personalization and measurement features in its services when targeting European users.
Choose the easy way to get Google Consent Mode
Set up Consent Mode Is it active? Check nowiubenda stays on top of the laws around the world, so they adjust and add more stuff to help users comply with new laws.
Viktor N., CEO