Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Direct Email Marketing (DEM)

      Personal Data: email address; first name; last name

    • Google Ads conversion tracking and Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

  • Building and running this Website

    • WordPress (self-hosted)

      Personal Data: Data communicated while using the service; email address; first name; password; username

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: city; company name; country; county; email address; first name; last name; phone number; physical address; state; Trackers; Usage Data; website; ZIP/Postal code

    • Contact form

      Personal Data: email address; first name; last name; phone number; Tax ID; various types of Data; VAT Number; website

  • Content commenting

    • Comment system managed directly

      Personal Data: email address; first name; website

  • Data transfer outside the EU

    • Data transfer abroad based on consent

      Personal Data: various types of Data

  • Displaying content from external platforms

    • Vimeo video

      Personal Data: Trackers; Usage Data

  • Handling payments

    • PayPal and Stripe

      Personal Data: payment info; various types of Data as specified in the privacy policy of the service

  • Managing data collection and online surveys

    • JotForm

      Personal Data: email address; first name; last name; phone number; Trackers; website

  • Remarketing and behavioral targeting

    • Facebook Remarketing and Google Ads Remarketing

      Personal Data: Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • User database management

    • ActiveCampaign

      Personal Data: email address; Trackers; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

  • Transfer of Data outside of Switzerland based on the Users’ consent

    If this is the legal basis, Personal Data can be transferred outside of Switzerland if Users consent to such transfer.
    When collecting Users’ consent, the Owner makes sure to provide all the information that Users need to make an educated decision and to understand the implications and consequences of providing or denying their consent.
    Users may withdraw their consent at any time.

  • Analysis and predictions based on the User’s Data (“profiling”)

    The Owner may use the Personal and Usage Data collected through this Website to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.
    User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more about the profiling activities performed, Users can check the relevant sections of this document.
    The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.

Contact information

• • Owner and Data Controller

    Carlo Cavassori
    Via Viuzza 6/A
    33030 Moruzzo
    Udine (IT)
    P.IVA: 02063860304

    Owner contact email: carlocavassori@gmail.com