Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel), Google Ad Manager, Google Ads conversion tracking and Microsoft Advertising

      Personal Data: Trackers; Usage Data

    • Google Ads enhanced conversions

      Personal Data: contact details; first name; last name

    • Google Ads Smart Bidding

      Personal Data: device information; geographic position; language; page views; referral URL; search history; Usage Data

  • Analytics

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • StatCounter

      Personal Data: Trackers; Usage Data

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Meta Events Manager

      Personal Data: clicks; country; page views

  • Commercial affiliation

    • Amazon Affiliation

      Personal Data: Trackers; Usage Data

  • Contacting the User

    • Mailing list or newsletter and Contact form

      Personal Data: email address; first name

    • Sitesell & Drip

  • Displaying content from external platforms

    • Font Awesome and Google Fonts

      Personal Data: Trackers; Usage Data

  • Handling activities related to productivity

    • Calendly

      Personal Data: email address; name

  • Handling payments

    • Stripe

      Personal Data: email address; first name; last name; purchase history

    • PayPal

      Personal Data: email address; first name

  • Interaction with data collection platforms and other third parties

    • Sleeknote

      Personal Data: Data communicated while using the service; device information; email address; first name; gender; language; last name; phone number; physical address; precise location; Trackers; Usage Data

  • Remarketing and behavioral targeting

    • Google Ad Manager Audience Extension, Google Ads Remarketing and Remarketing with Google Analytics

      Personal Data: Trackers; Usage Data

  • Selling goods and services online

    • SendOwl

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Baby Sleep Advice - Heidi Holvoet
    Data Protection Officer (DPO): Heidi Holvoet
    Postal address: Deeskensveld 28, 9451 Kerksken, Belgium

    Owner contact email: heidi@baby-sleep-advice.com