Privacy Policy of ITA Airways

This Application collects some Personal Data from its Users.

Personal Data processed for the following purposes and using the following services:

    • Advertising

      • Fanplayr and Google Campaign Manager 360

        Personal Data: geographic position; Trackers; Usage Data

      • Google Ad Manager, Google Ads conversion tracking, Google DV360, Meta ads conversion tracking (Meta pixel), Criteo, Microsoft Advertising, Zemanta, Adobe Advertising Cloud, Salesforce, Adform, The Newco, Amazon Advertising, PubMatic, Weborama, Clinch, Nielsen and Nielsen Marketing Cloud

        Personal Data: Trackers; Usage Data

      • Outbrain

        Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

    • Analytics

      • Adobe Analytics and Meta Events Manager

        Personal Data: Trackers; Usage Data

      • Google Analytics 4 and Matomo Cloud

        Personal Data: Trackers

    • Commercial affiliation

      • Awin

        Personal Data: Trackers; Usage Data

    • Contacting the User

      • Mailing list or newsletter

        Personal Data: Trackers

    • Content performance and features testing (A/B testing)

      • Adobe Target

        Personal Data: Trackers; Usage Data

    • Displaying content from external platforms

      • Google Fonts and Font Awesome

        Personal Data: Trackers; Usage Data

    • Heat mapping and session recording

      • Microsoft Clarity

        Personal Data: Trackers

    • Hosting and backend infrastructure

      • Akamai hosting

        Personal Data: Trackers

    • Infrastructure monitoring

      • Dynatrace

    • Registration and authentication provided directly by this Application

      • Direct registration

        Personal Data: Trackers

    • Remarketing and behavioural targeting

      • Criteo Dynamic Retargeting, Adobe Audience Manager and Google Ads Remarketing

        Personal Data: Trackers; Usage Data

    • SPAM protection

      • Google reCAPTCHA

        Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

    • Tag Management

      • Google Tag Manager

        Personal Data: Trackers

    • Traffic optimisation and distribution

      • jsDelivr

        Personal Data: Usage Data

      • Cloudflare

        Personal Data: various types of Data as specified in the privacy policy of the service

    • User database management

      • Adobe Experience Platform

        Personal Data: Trackers

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

    • Owner and Data Controller

      ITALIA TRASPORTO AEREO S.P.A. - Via Venti Settembre 97, 00187 Roma (RM)

      Owner contact email: italiatrasportoaereo@legalmail.it