Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Microsoft Advertising, Criteo, Meta Lookalike Audience, Meta ads conversion tracking (Meta pixel) and Google Ad Manager

      Personal Data: Trackers; Usage Data

    • Meta Audience Network

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Google Campaign Manager 360

      Personal Data: geographic position; Trackers; Usage Data

    • TikTok conversion tracking and Pinterest Ads

      Personal Data: Trackers

  • Analytics

    • Google Analytics (Universal Analytics)

      Personal Data: Trackers; Usage Data

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: clicks; interaction events; mouse movements; scroll-to-page interactions; Usage Data

  • Infrastructure monitoring

    • New Relic

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • Meta Custom Audience

      Personal Data: email address; Trackers

    • Facebook Remarketing, Criteo Dynamic Retargeting and Google Ads Remarketing

      Personal Data: Trackers; Usage Data

  • Traffic optimization and distribution

    • Akamai Content Delivery Network

      Personal Data: Trackers; Usage Data

  • User database management

    • Salesforce Marketing Cloud

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Max Mara Fashion Group S.r.l. Unipersonale (MMFG)
    Via Pietro Giannone 10 - 10121 Torino (TO)
    P.IVA 05839750014/ C.F.: 00678310350
    Uffici/Sede amministrativa: Via Giulia Maramotti, 4 - 42124 Reggio Emilia (RE)
    Codice SDI SN4CSRI
    PEC: maxmarafashiongroup@legalmail.it

    Owner contact email: info@maxmarafashiongroup.com