Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel), Facebook Lookalike Audience, Google Ad Manager, Google Ads conversion tracking, LinkedIn Ads, X Ads conversion tracking and Google Ads Similar audiences

      Personal Data: Trackers; Usage Data

    • TikTok conversion tracking

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Direct Email Marketing (DEM)

      Personal Data: email address; first name; last name

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics)

      Personal Data: Tracker; Usage Data

    • Google Analytics 4 and Matomo Cloud

      Personal Data: Trackers

    • HubSpot Analytics and Google Analytics (Universal Analytics) with anonymized IP

      Personal Data: Trackers; Usage Data

    • Cloudflare Web Analytics

      Personal Data: device information; language; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

  • Collection of privacy-related preferences

    • iubenda Consent Database

      Personal Data: Data communicated while using the service; Trackers

    • iubenda Privacy Controls and Cookie Solution

      Personal Data: Trackers

  • Contacting the User

    • Contact form

      Personal Data: email address; first name; last name; Trackers; various types of Data

    • Mailing list or newsletter

      Personal Data: email address; first name; last name; Trackers

    • Phone contact

      Personal Data: phone number

  • Data transfer outside of the UK

    • Data transfer abroad based on standard contractual clauses (UK)

      Personal Data: various types of Data

  • Data transfer outside the EU

    • Data transfer abroad based on standard contractual clauses

      Personal Data: various types of Data

  • Displaying content from external platforms

    • Google Fonts, Instagram widget and YouTube video widget

      Personal Data: Trackers; Usage Data

    • Adobe Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Google Maps widget

      Personal Data: Trackers

  • Handling payments

    • Payment by bank transfer

      Personal Data: company name; physical address

  • Hosting and backend infrastructure

    • Quickbooks

      Personal Data: email address; invoicing information; name; phone number; physical address; ZIP/Postal code

  • Infrastructure monitoring

    • Sentry

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with live chat platforms

    • HubSpot Chat

      Personal Data: Data communicated while using the service; Trackers

  • Managing contacts and sending messages

    • HubSpot Email

      Personal Data: email address; Usage Data

  • Managing data collection and online surveys

    • Facebook lead ads

      Personal Data: Data communicated while using the service; email address; first name; last name; Trackers

  • Registration and authentication

    • Facebook Authentication

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • Facebook Custom Audience and Twitter Tailored Audiences

      Personal Data: email address; Trackers

    • Google Ad Manager Audience Extension, Google Ads Remarketing, Remarketing with Google Analytics, LinkedIn Website Retargeting and Twitter Remarketing

      Personal Data: Trackers; Usage Data

    • TikTok Remarketing

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

  • Spam and bots protection

    • Cloudflare Bot Management

      Personal Data: app information; Application opens; browser information; browsing history; city; clicks; country; county; custom events; device information; device logs; geography/region; interaction events; IP address; keypress events; language; latitude (of city); launches; longitude (of city); metro area; motion sensor events; mouse movements; number of sessions; operating systems; page events; page views; province; scroll position; scroll-to-page interactions; search history; session duration; session statistics; state; touch events; Trackers; Usage Data; video views; ZIP/Postal code

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Tracker; various types of Data as specified in the privacy policy of the service

  • User database management

    • HubSpot Lead Management

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

    • HubSpot CRM

      Personal Data: Trackers

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Analysis and predictions based on the User’s Data (“profiling”)

    The Owner may use the Personal and Usage Data collected through this Website to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.
    User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more about the profiling activities performed, Users can check the relevant sections of this document.
    The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.

  • Personal Data collected through sources other than the User

    The Owner of this Website may have legitimately collected Personal Data relating to Users without their knowledge by reusing or sourcing them from third parties on the grounds mentioned in the section specifying the legal basis of processing.
    Where the Owner has collected Personal Data in such a manner, Users may find specific information regarding the source within the relevant sections of this document or by contacting the Owner.

  • The Service is not directed to children under the age of 13

    Users declare themselves to be adult according to their applicable legislation. Minors may use this Website only with the assistance of a parent or guardian. Under no circumstance persons under the age of 13 may use this Website.

  • We do not collect personal data about Virginia consumers below the age of 13

    We do not knowingly collect personal data of Virginia consumers who are below the age of 13 nor do we sell their data or process them for targeted advertising purposes.

  • We do not collect personal information about California consumers below the age of 16

    We do not knowingly collect personal information of consumers who are below the age of 16 nor do we sell or share it.

  • Equal protection of User Data

    This Website shares User Data only with third parties carefully selected to ensure that they provide the same or equal protection of User Data as stated in this privacy policy and requested by applicable data protection laws. Further information on data processing and privacy practices by third parties can be found in their respective privacy policies.

  • Preference Cookies

    Preference Cookies store the User preferences detected on this Website in the local domain such as, for example, their timezone and region.

Contact information

• • Owner and Data Controller

    Várri Consultancy
    Level 41, Emirates Towers
    Dubai, United Arab Emirates
    
    Professional license no 921002 issued by The Department of Economy & Tourism in Dubai.
    UAE Tax Registration Number (TRN): 100529005900003.

    Owner contact email: hello@varri.com