Personal Data processed for the following purposes and using the following services:

• • Advertising

    • X Ads conversion tracking, Meta ads conversion tracking (Meta pixel), Google Ads conversion tracking and StackAdapt

      Personal Data: Trackers; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

    • LinkedIn Ads, Meta Lookalike Audience, Google Ad Manager and Quantcast Advertise

      Personal Data: Tracker; Usage Data

    • Microsoft Advertising Universal Event Tracking

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Universally unique identifier (UUID); Usage Data

  • Analytics

    • HubSpot Analytics

      Personal Data: Tracker; Usage Data

    • Google Analytics 4

      Personal Data: session statistics

    • G2 and HockeyStack

  • Content performance and features testing (A/B testing)

    • VWO - Testing

      Personal Data: device information; Trackers; Universally unique identifier (UUID); Usage Data

  • Displaying content from external platforms

    • YouTube video widget (Privacy Enhanced Mode)

      Personal Data: Trackers; Universally unique identifier (UUID); Usage Data

    • Wistia widget

      Personal Data: Trackers; Usage Data

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

  • Hosting and backend infrastructure

    • Amazon Web Services (AWS)

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Managing data collection and online surveys

    • Meta lead ads

      Personal Data: company name; country; email address; first name; last name

  • Remarketing and behavioral targeting

    • Meta Custom Audience

      Personal Data: email address; Tracker

    • Facebook Remarketing, Google Ads Remarketing and Twitter Remarketing

      Personal Data: Tracker; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • User database management

    • HubSpot CRM

      Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Paddle.com Market Ltd.
    Judd House
    18-29 Mora Street
    London
    EC1V 8BT
    United Kingdom

    Owner contact email: privacy@paddle.com