Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel) and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • Google Ads Similar audiences and Meta Lookalike Audience

      Personal Data: Tracker; Usage Data

    • WhatsApp Business direct marketing

      Personal Data: answers to questions; contents of the email or message; Data communicated while using the service; date of the message; first name; last name; phone number; profile picture; sender of the message; time the message was sent; user content

  • Analytics

    • Google Analytics (Universal Analytics)

      Personal Data: Tracker; Usage Data

    • Google Analytics Demographics and Interests reports

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager and Google Analytics (Universal Analytics) with anonymised IP

      Personal Data: Trackers; Usage Data

    • Matomo (self-hosted)

      Personal Data: IP address; Trackers; Usage Data

  • Backup saving and management

    • Backup on Google Drive

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Building and running Centrul Minerva

    • WordPress (self-hosted)

      Personal Data: Usage Data

  • Contacting the User

    • Phone contact

      Personal Data: phone number

    • Contact form

      Personal Data: city; company name; country; county; date of birth; email address; first name; gender; last name; phone number; physical address; various types of Data; VAT Number; ZIP/Postal code

    • Mailing list or newsletter

      Personal Data: email address; first name; last name

    • WhatsApp and Signal

  • Content performance and features testing (A/B testing)

    • Google Optimize

      Personal Data: Trackers; Usage Data

  • Displaying content from external platforms

    • YouTube video widget (Privacy Enhanced Mode)

      Personal Data: Trackers; Universally unique identifier (UUID); Usage Data

    • Google Fonts

      Personal Data: Tracker; Usage Data

  • Handling activities related to productivity

    • Gmail

      Personal Data: Data communicated while using the service

    • Google Workspace

      Personal Data: city; company name; Data communicated while using the service; date of birth; email address; first name; gender; last name; phone number; physical address

    • Google Docs

      Personal Data: city; company name; Data communicated while using the service; date of birth; email address; first name; gender; last name; phone number; physical address; VAT Number

    • Google Sheets

      Personal Data: city; company name; country; Data communicated while using the service; date of birth; email address; first name; gender; last name; phone number; physical address; ZIP/Postal code

  • Handling payments

    • Stripe

      Personal Data: billing address; email address; first name; last name; payment info; purchase history; Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

  • Hosting and backend infrastructure

    • Google Cloud Storage, Amazon Web Services (AWS) and Firebase Hosting

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with live chat platforms

    • Facebook Messenger Customer Chat

      Personal Data: Data communicated while using the service; Tracker; Usage Data

  • Managing contacts and sending messages

    • Sendgrid

      Personal Data: email address; first name; last name

    • Twilio

      Personal Data: phone number

  • Managing support and contact requests

    • WhatsApp Business customer support

      Personal Data: answers to questions; customer support; date of the message; first name; in-app messages ; interaction events; last name; phone number; profile picture; time the message was sent

  • Platform services and hosting

    • PrestaShop

      Personal Data: device information; email address; first name; language; last name; phone number; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioural targeting

    • Google Ads Remarketing, Google Signals and Facebook Remarketing

      Personal Data: Tracker; Usage Data

    • Meta Custom Audience

      Personal Data: email address; Tracker

    • Remarketing with Google Analytics

      Personal Data: Trackers; Usage Data

  • Social features

    • Firebase Dynamic Links

      Personal Data: various types of Data as specified in the privacy policy of the service

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Tracker; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Tracker; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by Centrul Minerva depends on the payment system used.

  • Push notifications

    Centrul Minerva may send push notifications to the User to achieve the purposes outlined in this privacy policy.

    Users may in most cases opt-out of receiving push notifications by visiting their device settings, such as the notification settings for mobile phones, and then change those settings for Centrul Minerva, some or all of the apps on the particular device.
    Users must be aware that disabling push notifications may negatively affect the utility of Centrul Minerva.

Contact information

• • Owner and Data Controller

    Lukarma S.R.L. România, CUI: 22227846, Registrul Comerțului: J32/1321/2007.

    Owner contact email: birou@centrulminerva.ro