Privacy Policy of Centrul Minerva

Centrul Minerva collects some Personal Data from its Users.

Personal Data processed for the following purposes and using the following services:

    • Advertising

      • Meta ads conversion tracking (Meta pixel) and Google Ads conversion tracking

        Personal Data: Trackers; Usage Data

      • Google Ads Similar audiences and Meta Lookalike Audience

        Personal Data: Tracker; Usage Data

      • WhatsApp Business direct marketing

        Personal Data: answers to questions; contents of the email or message; Data communicated while using the service; date of the message; first name; last name; phone number; profile picture; sender of the message; time the message was sent; user content

    • Analytics

      • Google Analytics (Universal Analytics)

        Personal Data: Tracker; Usage Data

      • Google Analytics Demographics and Interests reports

        Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

      • Google Analytics 4

        Personal Data: number of Users; session statistics; Trackers; Usage Data

      • Meta Events Manager and Google Analytics (Universal Analytics) with anonymised IP

        Personal Data: Trackers; Usage Data

      • Matomo (self-hosted)

        Personal Data: IP address; Trackers; Usage Data

    • Backup saving and management

      • Backup on Google Drive

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Building and running Centrul Minerva

      • WordPress (self-hosted)

        Personal Data: Usage Data

    • Contacting the User

      • Phone contact

        Personal Data: phone number

      • Contact form

        Personal Data: city; company name; country; county; date of birth; email address; first name; gender; last name; phone number; physical address; various types of Data; VAT Number; ZIP/Postal code

      • Mailing list or newsletter

        Personal Data: email address; first name; last name

      • WhatsApp and Signal

    • Content performance and features testing (A/B testing)

      • Google Optimize

        Personal Data: Trackers; Usage Data

    • Displaying content from external platforms

      • YouTube video widget (Privacy Enhanced Mode)

        Personal Data: Trackers; Universally unique identifier (UUID); Usage Data

      • Google Fonts

        Personal Data: Tracker; Usage Data

    • Handling activities related to productivity

      • Gmail

        Personal Data: Data communicated while using the service

      • Google Workspace

        Personal Data: city; company name; Data communicated while using the service; date of birth; email address; first name; gender; last name; phone number; physical address

      • Google Docs

        Personal Data: city; company name; Data communicated while using the service; date of birth; email address; first name; gender; last name; phone number; physical address; VAT Number

      • Google Sheets

        Personal Data: city; company name; country; Data communicated while using the service; date of birth; email address; first name; gender; last name; phone number; physical address; ZIP/Postal code

    • Handling payments

      • Stripe

        Personal Data: billing address; email address; first name; last name; payment info; purchase history; Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

    • Hosting and backend infrastructure

      • Google Cloud Storage, Amazon Web Services (AWS) and Firebase Hosting

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Interaction with live chat platforms

      • Facebook Messenger Customer Chat

        Personal Data: Data communicated while using the service; Tracker; Usage Data

    • Managing contacts and sending messages

      • Sendgrid

        Personal Data: email address; first name; last name

      • Twilio

        Personal Data: phone number

    • Managing support and contact requests

      • WhatsApp Business customer support

        Personal Data: answers to questions; customer support; date of the message; first name; in-app messages ; interaction events; last name; phone number; profile picture; time the message was sent

    • Platform services and hosting

      • PrestaShop

        Personal Data: device information; email address; first name; language; last name; phone number; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

    • Remarketing and behavioural targeting

      • Google Ads Remarketing, Google Signals and Facebook Remarketing

        Personal Data: Tracker; Usage Data

      • Meta Custom Audience

        Personal Data: email address; Tracker

      • Remarketing with Google Analytics

        Personal Data: Trackers; Usage Data

    • Social features

      • Firebase Dynamic Links

        Personal Data: various types of Data as specified in the privacy policy of the service

    • SPAM protection

      • Google reCAPTCHA

        Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Tracker; Usage Data

    • Tag Management

      • Google Tag Manager

        Personal Data: Tracker; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

    • Selling goods and services online

      The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
      The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by Centrul Minerva depends on the payment system used.

    • Push notifications

      Centrul Minerva may send push notifications to the User to achieve the purposes outlined in this privacy policy.

      Users may in most cases opt-out of receiving push notifications by visiting their device settings, such as the notification settings for mobile phones, and then change those settings for Centrul Minerva, some or all of the apps on the particular device.
      Users must be aware that disabling push notifications may negatively affect the utility of Centrul Minerva.

Contact information

    • Owner and Data Controller

      Lukarma S.R.L. România, CUI: 22227846, Registrul Comerțului: J32/1321/2007.

      Owner contact email: birou@centrulminerva.ro