Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ads conversion tracking, Microsoft Advertising, Query Click and Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics) and WordPress Stats

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: billing address; browser information; browsing history; city; clicks; country; Data communicated while using the service; data relating to the point of sale; email address; first name; gender; last name; order ID; page views; payment info; phone number; shipping address; state; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data; ZIP/Postal code

  • Building and running this Website

    • WordPress (self-hosted)

      Personal Data: billing address; city; contact info; country; Data communicated while using the service; date of birth; device information; email address; first name; gender; geographic position; language; last name; payment info; phone number; physical address; purchase history; shipping address; Usage Data; VAT Number; ZIP/Postal code

  • Contacting the User

    • Contact form

      Personal Data: country; county; email address; first name; last name; physical address; ZIP/Postal code

    • Mailing list or newsletter

      Personal Data: city; country; county; email address; first name; gender; last name; Trackers; Usage Data; ZIP/Postal code

  • Content performance and features testing (A/B testing)

    • Google Optimize 360 and Google Optimize

      Personal Data: Trackers; Usage Data

  • Displaying content from external platforms

    • Font Awesome and Google Fonts

      Personal Data: Trackers; Usage Data

  • Handling payments

    • Klarna and PayPal

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Opayo

      Personal Data: billing address; email address; first name; last name; payment info; phone number; Trackers

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: clicks; country; custom events; device information; diagnostic events; interaction events; layout details; mouse movements; page events; positional information; scroll-to-page interactions; session duration; time zone; Trackers

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets and X Post button and social widgets

      Personal Data: Trackers; Usage Data

  • Interaction with live chat platforms

    • Tidio Live Chat widget

      Personal Data: Data communicated while using the service; Trackers; Usage Data

  • Managing contacts and sending messages

    • Postmark

      Personal Data: email address; first name; last name; physical address

    • Klaviyo

      Personal Data: country; date of birth; email address; first name; gender; last name; phone number; physical address; purchase history; state; Trackers; various types of Data

  • Managing data collection and online surveys

    • Klaviyo Forms

      Personal Data: city; country; Data communicated while using the service; email address; first name; gender; last name; phone number; physical address; purchase history; state; Trackers; Usage Data

  • Platform services and hosting

    • WordPress.com

      Personal Data: billing address; Data communicated while using the service; device information; email address; first name; last name; payment info; phone number; shipping address; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Registration and authentication

    • WordPress.com Single Sign On

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: city; country; county; email address; first name; gender; house number; last name; phone number; Usage Data; ZIP/Postal code

  • Remarketing and behavioural targeting

    • Google Ads Remarketing

      Personal Data: Trackers; Usage Data

    • Klaviyo segmentation and social advertising

      Personal Data: device information; email address; purchase history; Trackers; Usage Data

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • Traffic optimisation and distribution

    • Cloudflare

      Personal Data: Trackers

    • jsDelivr CDN

      Personal Data: Usage Data

  • User database management

    • Klaviyo CRM

      Personal Data: city; country; email address; first name; gender; last name; phone number; physical address; purchase history; state; Trackers; Usage Data; various types of Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    David Christopher Ltd
    3 The Maltings
    Ross-on-Wye
    Herefordshire
    HR9 7YB

    Owner contact email: websales@davidchristopher.co.uk