Cookie Policy of ucumberlands.edu
This document informs Users about the technologies that help ucumberlands.edu to achieve the purposes described below. Such technologies allow the Owner to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User’s device as they interact with ucumberlands.edu.
For simplicity, all such technologies are defined as "Trackers" within this document – unless there is a reason to differentiate.
For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker.
Some of the purposes for which Trackers are used may also require the User's consent, depending on the applicable law. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.
Ucumberlands.edu uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them.
The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User’s browsing session.
In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information — such as the presence of other Trackers — in the linked privacy policies of the respective third-party providers or by contacting the Owner.
Activities strictly necessary for the operation of ucumberlands.edu and delivery of the Service
Ucumberlands.edu uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.
First-party Trackers
Storage duration:
- _rm3_session: duration of the session
- ipify.ip: duration of the session
- NRBA_SESSION: indefinite
- _iub_cs_cons-8097196: indefinite
- 3473e6e1-9492-2f55-e125-957a8f167a59_pp: indefinite
- 3473e6e1-9492-2f55-e125-957a8f167a59_st: indefinite
Third-party Trackers
-
Infrastructure monitoring
This type of service allows ucumberlands.edu to monitor the use and behavior of its components so its performance, operation, maintenance and troubleshooting can be improved.
Which Personal Data are processed depends on the characteristics and mode of implementation of these services, whose function is to filter the activities of ucumberlands.edu.
New Relic (New Relic)
New Relic is a monitoring service provided by New Relic Inc.
The way New Relic is integrated means that it filters all traffic of ucumberlands.edu, i.e., communication between the Application and the User's browser or device, while also allowing analytical data on ucumberlands.edu to be collected.
Personal Data processed: Trackers, Usage Data and various types of Data as specified in the privacy policy of the service.
Place of processing: United States – Privacy Policy.
Storage duration:
- NRREFL: 3 months
- NRREFP: 2 months
- _newrelic_ui_session: 1 day
- login_service_login_newrelic_com_tokens: 21 years
- nr_secure: 1 day
- nr_zd_logged_in: 1 day
-
Traffic optimization and distribution
This type of service allows ucumberlands.edu to distribute their content using servers located across different countries and to optimize their performance.
Which Personal Data are processed depends on the characteristics and the way these services are implemented. Their function is to filter communications between ucumberlands.edu and the User's browser.
Considering the widespread distribution of this system, it is difficult to determine the locations to which the contents that may contain Personal Information of the User are transferred.
Cloudflare (Cloudflare, Inc.)
Cloudflare is a traffic optimization and distribution service provided by Cloudflare Inc.
The way Cloudflare is integrated means that it filters all the traffic through ucumberlands.edu, i.e., communication between ucumberlands.edu and the User's browser, while also allowing analytical data from ucumberlands.edu to be collected.
Personal Data processed: Trackers.
Place of processing: United States – Privacy Policy.
Other activities involving the use of Trackers
Experience
Ucumberlands.edu uses Trackers to improve the quality of the user experience and enable interactions with external content, networks and platforms.
-
Displaying content from external platforms
This type of service allows you to view content hosted on external platforms directly from the pages of ucumberlands.edu and interact with them.
This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it.
YouTube video widget (Google LLC)
YouTube is a video content visualization service provided by Google LLC that allows ucumberlands.edu to incorporate content of this kind on its pages.
Personal Data processed: Cookies and Usage Data.
Place of processing: United States – Privacy Policy.
Storage duration:
- PREF: 8 months
- VISITOR_INFO1_LIVE: 8 months
- YSC: duration of the session
Instagram widget (Meta Platforms, Inc.)
Instagram is an image visualization service provided by Instagram, Inc. that allows ucumberlands.edu to incorporate content of this kind on its pages.
Personal Data processed: Cookies and Usage Data.
Place of processing: United States – Privacy Policy.
YouTube API
University of the Cumberlands utilizes the YouTube API Services as a Third Party Service (TPS), and you are agreeing to be bound by the YouTube Terms of Service, Privacy Policy, and API Services Terms of Service when engaging YouTube content and services through Universty of the Cumberlands' website. We take no responsibility for the content or privacy practices of any TPS. We encourage you to carefully review the privacy policies of any TPS you access.
Google Fonts (Google LLC)
Google Fonts is a typeface visualization service provided by Google LLC that allows ucumberlands.edu to incorporate content of this kind on its pages.
Personal Data processed: Trackers and Usage Data.
Place of processing: United States – Privacy Policy.
Font Awesome (Fonticons, Inc. )
Font Awesome is a typeface visualization service provided by Fonticons, Inc. that allows ucumberlands.edu to incorporate content of this kind on its pages.
Personal Data processed: Trackers and Usage Data.
Place of processing: United States – Privacy Policy.
-
Interaction with external social networks and platforms
This type of service allows interaction with social networks or other external platforms directly from the pages of ucumberlands.edu.
The interaction and information obtained through ucumberlands.edu are always subject to the User’s privacy settings for each social network.
This type of service might still collect traffic data for the pages where the service is installed, even when Users do not use it.
It is recommended to log out from the respective services in order to make sure that the processed data on ucumberlands.edu isn’t being connected back to the User’s profile.
Facebook Like button and social widgets (Meta Platforms, Inc.)
The Facebook Like button and social widgets are services allowing interaction with the Facebook social network provided by Facebook, Inc.
Personal Data processed: Cookies and Usage Data.
Place of processing: United States – Privacy Policy.
Storage duration:
Twitter Tweet button and social widgets (X Corp.)
The Twitter Tweet button and social widgets are services allowing interaction with the Twitter social network provided by Twitter, Inc.
Personal Data processed: Cookies and Usage Data.
Place of processing: United States – Privacy Policy.
Storage duration:
- personalization_id: 2 years
Measurement
Ucumberlands.edu uses Trackers to measure traffic and analyse User behaviour to improve the Service.
-
Analytics
The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.
Google Analytics (Universal Analytics) (Google LLC)
Google Analytics (Universal Analytics) is a web analysis service provided by Google LLC (“Google”). Google utilizes the Data collected to track and examine the use of ucumberlands.edu, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
In order to understand Google's use of Data, consult Google's partner policy.
Personal Data processed: Cookies and Usage Data.
Place of processing: United States – Privacy Policy – Opt Out.
Storage duration:
- AMP_TOKEN: 1 hour
- _ga: 2 years
- _gac*: 3 months
- _gat: 1 minute
- _gid: 1 day
MixPanel (MixPanel)
MixPanel is an analytics service provided by Mixpanel Inc.
Personal Data processed: Trackers and Usage Data.
Place of processing: United States – Privacy Policy – Opt Out.
Meta Events Manager (Meta Platforms, Inc.)
Meta Events Manager is an analytics service provided by Meta Platforms, Inc. By integrating the Meta pixel, Meta Events Manager can give the Owner insights into the traffic and interactions on ucumberlands.edu.
Personal Data processed: Trackers and Usage Data.
Place of processing: United States – Privacy Policy – Opt out.
Storage duration:
-
Analytics services managed directly by ucumberlands.edu
The services contained in this section allow the Owner to collect and manage analytics through the use of first-party Trackers.
Matomo (ucumberlands.edu)
Matomo is an analytics software used by ucumberlands.edu to analyze data directly without the help of third parties.
Personal Data processed: Trackers and Usage Data.
Storage duration:
- _pk_cvar*: 30 minutes
- _pk_id*: 2 years
- _pk_ref*: 7 months
- _pk_ses*: 30 minutes
- _pk_testcookie*: duration of the session
-
Content performance and features testing (A/B testing)
The services contained in this section allow the Owner to track and analyze the User response concerning web traffic or behavior regarding changes to the structure, text or any other component of ucumberlands.edu.
Optimizely (Optimizely, Inc.)
Optimizely is an A/B testing service provided by Optimizely, Inc.
Personal Data processed: Cookies and Usage Data.
Place of processing: US – Privacy Policy.
VWO - Testing (Wingify Software Pvt. Ltd.)
VWO - Testing is a content performance and features performance testing service provided by Wingify Software Pvt. Ltd.
Personal Data processed: device information, Trackers, Universally unique identifier (UUID) and Usage Data.
Place of processing: India – Privacy Policy.
-
Heat mapping and session recording
Heat Mapping services are used to display the areas of a page where Users most frequently move the mouse or click. This shows where the points of interest are. These services make it possible to monitor and analyze web traffic and keep track of User behavior.
Some of these services may record sessions and make them available for later visual playback.
Crazy Egg (Crazyegg)
Crazy Egg is a heat mapping service provided by Crazy Egg, Inc.
Personal Data processed: Cookies and Usage Data.
Place of processing: US – Privacy Policy.
VWO - Heat mapping and session recording (Wingify Software Pvt. Ltd.)
VWO - Heat mapping and session recording is a session recording and heat mapping service provided by Wingify Software Pvt. Ltd.
Personal Data processed: device information, Trackers, Universally unique identifier (UUID) and Usage Data.
Place of processing: India – Privacy Policy.
Marketing
Ucumberlands.edu uses Trackers to deliver personalised marketing content based on User behaviour and to operate, serve and track ads.
-
Advertising
This type of service allows User Data to be utilized for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on ucumberlands.edu, possibly based on User interests.
This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below.
Some of the services listed below may use Trackers to identify Users or they may use the behavioral retargeting technique, i.e. displaying ads tailored to the User’s interests and behavior, including those detected outside ucumberlands.edu. For more information, please check the privacy policies of the relevant services.
Services of this kind usually offer the possibility to opt out of such tracking. In addition to any opt-out feature offered by any of the services below, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section "How to opt-out of interest-based advertising" in this document.
NextRoll (NextRoll, Inc.)
NextRoll is an advertising service provided by NextRoll, Inc.
Personal Data processed: Cookies and Usage Data.
Place of processing: United States – Privacy Policy – Opt Out.
Storage duration:
- __adroll: 14 hours
- __adroll_bounce_closed: 5 years
- __adroll_bounced3: 5 years
- __adroll_consent_data: indefinite
- __adroll_consent_params: duration of the session
- __adroll_fpc: 2 years
- __adroll_load_stats: 1 month
- __adroll_shared: 2 years
- __adroll_tcf_banner_seen: indefinite
VWO - Notifications (Wingify Software Pvt. Ltd.)
VWO - Notifications is an advertising and message sending service provided by Wingify Software Pvt. Ltd. that allows ucumberlands.edu to send push notifications or Facebook messages to the User, personalized on the basis of their behaviour on ucumberlands.edu, for the purpose of direct marketing.
Users may in most cases opt-out from receiving push notifications by visiting their device settings, such as the notification settings for mobile phones, and then changing those settings for ucumberlands.edu or all of the apps on the particular device.
Besides applicable device settings, the User may also make use of the rights described under User rights in the relevant section of this privacy policy.
Personal Data processed: device information, Trackers, Universally unique identifier (UUID) and Usage Data.
Place of processing: India – Privacy Policy.
Meta ads conversion tracking (Meta pixel) (Meta Platforms, Inc.)
Meta ads conversion tracking (Meta pixel) is an analytics service provided by Meta Platforms, Inc. that connects data from the Meta Audience Network with actions performed on ucumberlands.edu. The Meta pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Meta Audience Network.
Personal Data processed: Trackers and Usage Data.
Place of processing: United States – Privacy Policy – Opt out.
Storage duration:
- _fbp: 3 months
- fr: 3 months
Evidon (Crownpeak Technology, Inc.)
Evidon is an advertising service provided by Crownpeak Technology, Inc.
Personal Data processed: Trackers and Usage Data.
Place of processing: United States – Privacy Policy.
AppNexus (AppNexus Inc.)
AppNexus is an advertising service provided by AppNexus Inc.
Personal Data processed: Trackers and Usage Data.
Place of processing: United States – Privacy Policy – Opt out.
Storage duration:
- anj: 3 months
- icu: 3 months
- pses: duration of the session
- sess: duration of the session
- uids: 3 months
- usersync: 3 months
- uuid2: 3 months
-
Remarketing and behavioral targeting
This type of service allows ucumberlands.edu and its partners to inform, optimize and serve advertising based on past use of ucumberlands.edu by the User.
This activity is facilitated by tracking Usage Data and by using Trackers to collect information which is then transferred to the partners that manage the remarketing and behavioral targeting activity.
Some services offer a remarketing option based on email address lists.
In addition to any opt-out feature provided by any of the services below, Users may opt out by visiting the Network Advertising Initiative opt-out page.
Users may also opt-out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.
AdRoll (NextRoll, Inc.)
AdRoll is an advertising service provided by AdRoll, Inc.
Personal Data processed: Cookies and Usage Data.
Place of processing: United States – Privacy Policy – Opt Out.
Storage duration:
- __adroll: 14 hours
- __adroll_bounce_closed: 5 years
- __adroll_bounced3: 5 years
- __adroll_consent_data: indefinite
- __adroll_consent_params: duration of the session
- __adroll_fpc: 2 years
- __adroll_load_stats: 1 month
- __adroll_shared: 2 years
- __adroll_tcf_banner_seen: indefinite
Google Signals (Google LLC)
Ucumberlands.edu uses Google Signals, a feature of Google Analytics, which will associate the visitation information that it collects from ucumberlands.edu with Google information from accounts of signed-in Google-account users who have consented to this association for the purpose of ads personalization. This Google information may include User location, search history, YouTube history and Data from sites that partner with Google – and is used to provide aggregated and anonymized insights into Users' cross device behaviors.
If a User falls under the described association, they may access and/or delete such Data via My Activity provided by Google.
Personal Data processed: Trackers and Usage Data.
Place of processing: United States – Privacy Policy – Opt Out.
Activities that do not fit the above categorizations
-
Slate
The Slate Group LLC (“Slate,” “we,” or “us”) is committed to bringing you information tailored to your individual needs. This Privacy Policy describes how we collect, use, and disclose information through the websites, mobile applications, and other online services and products that link to or post this Privacy Policy (collectively, the “Services”). Please read the entire Privacy Policy before using our Services. By using the Services, you consent to the terms of this Privacy Policy and our Terms of Service.
To learn more, visit Slate.com.
How to manage preferences and provide or withdraw consent on ucumberlands.edu
Whenever the use of Trackers is based on consent, users can provide or withdraw such consent by setting or updating their preferences via the relevant privacy choices panel available on ucumberlands.edu.
With regard to any third-party Trackers, Users can manage their preferences and withdraw their consent (TO BE REMOVED) via the related opt-out link (where provided), by using the means indicated in the third party's privacy policy, or by contacting the third party.
How to control or delete Cookies and similar technologies via your device settings
Users may use their own browser settings to:
- See what Cookies or other similar technologies have been set on the device;
- Block Cookies or similar technologies;
- Clear Cookies or similar technologies from the browser.
The browser settings, however, do not allow granular control of consent by category.
Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:
Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings and look for the relevant setting).
How to opt out of interest-based advertising
Notwithstanding the above, Users may follow the instructions provided by YourOnlineChoices (EU and UK), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.
The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.
Consequences of denying the use of Trackers
Users are free to decide whether or not to allow the use of Trackers. However, please note that Trackers help ucumberlands.edu to provide a better experience and advanced functionalities to Users (in line with the purposes outlined in this document). Therefore, if the User chooses to block the use of Trackers, the Owner may be unable to provide related features.
Owner and Data Controller
University of the Cumberlands
6178 College Station Drive
Williamsburg, KY 40769
Owner contact email: infosec@ucumberlands.edu
Since the use of third-party Trackers through ucumberlands.edu cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Given the objective complexity surrounding tracking technologies, Users are encouraged to contact the Owner should they wish to receive any further information on the use of such technologies by ucumberlands.edu.