Privacy Policy of www.darngoodyarn.com

This Website collects some Personal Data from its Users.

Personal Data processed for the following purposes and using the following services:

    • Advertising

      • Google Ads conversion tracking, Meta ads conversion tracking (Meta pixel) and Hotjar Form Analysis & Conversion Funnels

        Personal Data: Trackers; Usage Data

      • Criteo

        Personal Data: Cookies; Usage Data

    • Analytics

      • Google Analytics (Universal Analytics) and Display Advertising extension for Google Analytics

        Personal Data: Cookies; Usage Data

    • Contacting the User

      • Mailing list or newsletter

        Personal Data: address; city; country; email address; first name; last name; phone number; province; state; Usage Data; ZIP/Postal code

      • Contact form

        Personal Data: email address; first name; last name

      • SMS Messaging

    • Displaying content from external platforms

      • Google Fonts and Adobe Fonts

        Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

      • Instagram widget and YouTube video widget

        Personal Data: Cookies; Usage Data

    • Handling payments

      • Klarna

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Interaction with external social networks and platforms

      • Facebook Like button and social widgets and Pinterest “Pin it” button and social widgets

        Personal Data: Cookies; Usage Data

    • Managing contacts and sending messages

      • Klaviyo

    • Marketing

      • klickly

    • Platform services and hosting

      • Shopify

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Remarketing and behavioral targeting

      • Remarketing with Google Analytics, Facebook Remarketing and Google Ads Remarketing

        Personal Data: Cookies; Usage Data

      • Facebook Custom Audience

        Personal Data: Cookies; email address

    • Traffic optimization and distribution

      • Cloudflare

        Personal Data: Cookies; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may follow the instructions provided by YourOnlineChoices (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar initiatives. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.

The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.

Users may also opt out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.

Contact information

    • Owner and Data Controller

      Darn Good Yarn
      11a Solar Dr.
      Halfmoon, NY 12065

      Owner contact email: info@darngoodyarn.com