Personal Data processed for the following purposes and using the following services:

• • Advertising

    • LinkedIn Ads, Google Ad Manager, Google Ads conversion tracking, Google Ads Similar audiences, Meta ads conversion tracking (Meta pixel) and Facebook Lookalike Audience

      Personal Data: Trackers; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics) and HubSpot Analytics

      Personal Data: Trackers; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: city; company name; country; email address; first name; last name; phone number; physical address

  • Hosting and backend infrastructure

    • Amazon Web Services (AWS) and DigitalOcean

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Akamai Content Delivery Network

      Personal Data: Trackers; Usage Data

    • Snowflake, Inc.

  • Managing contacts and sending messages

    • HubSpot Email

      Personal Data: email address; Usage Data

  • Managing data collection and online surveys

    • Facebook lead ads

      Personal Data: city; company name; country; email address; first name; last name; phone number; physical address; profession; state; Trackers; ZIP/Postal code

  • Managing web conferencing and online telephony

    • Zoom

  • Registration and authentication

    • Customer Login (ClientConnect) and Adnovum Access App (two-factor authentication)

  • Remarketing and behavioral targeting

    • LinkedIn Website Retargeting, Google Ad Manager Audience Extension, Google Ads Remarketing and Facebook Remarketing

      Personal Data: Trackers; Usage Data

    • Facebook Custom Audience

      Personal Data: email address; Trackers

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

  • User database management

    • HubSpot Lead Management and Salesforce Sales Cloud

      Personal Data: various types of Data as specified in the privacy policy of the service

    • HubSpot CRM

      Personal Data: company name; country; email address; gender; last name; phone number; physical address; profession; purchase history; Trackers; Usage Data; username; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Adnovum AG
    Badenerstrasse 170
    8004 Zurich
    
    Phone +41 44 272 61 11
    www.adnovum.com
    
    Representative in the European Union
    Adnovum Hungary Kft.
    Bókay János utca 44-46
    1083 Budapest

    Owner contact email: data-privacy@adnovum.ch