Privacy Policy of www.brainactive.ai

Owner and Data Controller

Brainactive SRL, a company legally residing at14C Bucuresti Nord, building 6, B4, 077190 Voluntari, Ilfov, Romania, with VAT ID RO35177820, registration number J23/3870/2015, and Daniel Dunose (ddunose@brainactive.ai) assigned as Data Protection Officer

Owner contact email: privacy@brainactive.ai

Types of Data collected

Among the types of Personal Data that www.brainactive.ai collects, by itself or through third parties, there are: first name; last name; gender; date of birth; phone number; VAT Number; company name; profession; physical address; fax number; country; state; county; email address; ZIP/Postal code; various types of Data; city; Tax ID; field of activity; User ID; number of employees; website; Usage Data; Trackers; username; password; Social Security number (SSN); picture; prefix ; profile picture; workplace; budget; academic background; Twitter handle; billing address; house number; language; purchase history; user content; Data communicated while using the service; Data communicated in order to use the Service; Current City; province; latitude (of city); longitude (of city); metro area; geography/region; IP address; device information; app information; device logs; operating systems; browser information; launches; number of sessions; session duration; scroll-to-page interactions; mouse movements; scroll position; keypress events; motion sensor events; touch events; video views; clicks; browsing history; search history; session statistics; page views; interaction events; page events; custom events; Application opens; number of Users; referral URL; answers to questions; contents of the email or message; industry; job title; time the message was received; payment info; order ID; data relating to the point of sale; user subscriptions; shipping address; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Universally unique identifier (UUID); financial information; credit card number.

Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection.
Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using www.brainactive.ai.
Unless specified otherwise, all Data requested by www.brainactive.ai is mandatory and failure to provide this Data may make it impossible for www.brainactive.ai to provide its services. In cases where www.brainactive.ai specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service.
Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner.
Any use of Cookies – or of other tracking tools — by www.brainactive.ai or by the owners of third-party services used by www.brainactive.ai serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present document and in the Cookie Policy.

Users are responsible for any third-party Personal Data obtained, published or shared through www.brainactive.ai.

Mode and place of processing the Data

Methods of processing

The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data.
The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of www.brainactive.ai (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Owner at any time.

Place

The Data is processed at the Owner's operating offices and in any other places where the parties involved in the processing are located.

Depending on the User's location, data transfers may involve transferring the User's Data to a country other than their own. To find out more about the place of processing of such transferred Data, Users can check the section containing details about the processing of Personal Data.

Retention time

Unless specified otherwise in this document, Personal Data shall be processed and stored for as long as required by the purpose they have been collected for and may be retained for longer due to applicable legal obligation or based on the Users’ consent.

The purposes of processing

The Data concerning the User is collected to allow the Owner to provide its Service, comply with its legal obligations, respond to enforcement requests, protect its rights and interests (or those of its Users or third parties), detect any malicious or fraudulent activity, as well as the following: Contacting the User, Registration and authentication provided directly by www.brainactive.ai, Displaying content from external platforms, Interaction with data collection platforms and other third parties, Tag Management, Analytics, Managing support and contact requests, Access to third-party accounts, Interaction with external social networks and platforms, User database management, Advertising, Hosting and backend infrastructure, Traffic optimization and distribution, Spam and bots protection, Interaction with live chat platforms, Remarketing and behavioral targeting, Infrastructure monitoring and Heat mapping and session recording.

For specific information about the Personal Data used for each purpose, the User may refer to the section “Detailed information on the processing of Personal Data”.

Facebook permissions asked by www.brainactive.ai

Www.brainactive.ai may ask for some Facebook permissions allowing it to perform actions with the User's Facebook account and to retrieve information, including Personal Data, from it. This service allows www.brainactive.ai to connect with the User's account on the Facebook social network, provided by Facebook Inc.

For more information about the following permissions, refer to the Facebook permissions documentation and to the Facebook privacy policy.

The permissions asked are the following:

Basic information

By default, this includes certain User’s Data such as id, name, picture, gender, and their locale. Certain connections of the User, such as the Friends, are also available. If the User has made more of their Data public, more information will be available.

About Me

Provides access to the 'About Me' section of the profile.

Access Friend Lists

Provides access to any friend lists the User created.

Access Page CTA

Provides the access to manage call to actions on User-managed Pages.

Access private data

Access the User's and friends' private data.

Access Requests

Provides read access to the User's friend requests.

Activities

Provides access to the User's list of activities.

Age range

Provides access to the User's age range.

App Notifications

Send notifications.

Birthday

Provides access to the birthday.

Books Actions

Shows when the User has rated, read, quoted from or has said they want to read a book with the app.

Business Management API

Read and write with Business Management API.

Chat

Provides applications that integrate with Facebook Chat the ability to log in Users.

Checkins

Provides read access to the authorized User's check-ins.

Contact email

Access the User's contact email address.

Create Events

Enables the application to create and modify events on the User's behalf.

Create notes

Add or modify notes.

Current City

Provides access to the User's current location.

Custom Friend Lists Access

Provides access to the names of custom lists the User has created to organize their friends.

Custom User Actions

Allows the app retrieve the actions published by another application as specified by the app namespace.

Deals

Read the deal activity.

device information

Education History

Provides access to education history.

Email

Provides access to the User's primary email address.

Events

Provides access to the list of events the User is attending.

Export Posts

Export the posts and make them public. All posts will be exported, including status updates.

Family Members and Relationship Status

Provides access to the User's family and personal relationships and relationship status.

Fitness Actions

Shows the User's workout with the app.

Friend subscriptions

Provides access to the User's friends subscriptions associated with the app.

Friends' About Me

Provides access to the 'About Me' section of the friends' profile.

Friends' Activities

Provides access to the friends' list of activities.

Friends' birthdays

Provides access to the friends' birthdays.

Friends' Checkins

Provides read access to the friends' check-ins that the User can see.

Friends' Current Cities

Provides access to the friends' current locations.

Friends' Custom User Actions

Allows the app to retrieve the actions published by another application as specified by the app namespace.

Friends' Education History

Provides access to friends' education history.

Friends' Events

Provides access to the list of events the friends are attending.

Friends' Family Members and Relationship Status

Provides access to a friend's family and personal relationships and relationship status.

Friends' Games and App Activity

Allows the app post and retrieve game achievement activity.

Friends' Groups

Provides access to the list of groups the User's friends are a members of.

Friends' Hometown

Provides access to the friends' hometown.

Friends' Interests

Provides access to the friends' lists of interests.

Friends' Likes

Provides access to the list of all of the pages the friends have liked.

Friends' music.listens Actions

Allows the app to retrieve the actions published by all applications using the built-in music.listens action.

Friends' news.read Actions

Allows the app to retrieve the actions published by all applications using the built-in news.reads action.

Friends' Notes

Provides access to the friends' notes.

Friends' Online Presence

Provides access to the User's friend's online/offline presence.

Friends' Photos

Provides access to the photos the friends have uploaded, and photos the friends have been tagged in.

Friends' Questions

Provides access to the questions the friends have asked.

Friends' Religious and Political Views

Provides access to the friends' religious and political affiliations.

Friends' Significant Others and Relationship Details

Provides access to the friends' relationship preferences.

Friends' Statuses

Provides access to the friends' status messages and checkins.

Friends' video.watches Actions

Allows the app to retrieve the actions published by all applications using the built-in video.watches action.

Friends' Videos

Provides access to the videos the friends have uploaded and have been tagged in.

Friends' Websites

Provides access to the friends' web site URLs.

Friends' Work History

Provides access to a friend's work history.

Games and App Activity

Allows the app post and retrieve game achievement activity.

Gender

Provides access to the User's gender.

Groups

Provides access to the list of groups the User is a member of.

Groups member info

Provides access to publicly available group member information.

Hometown

Provides access to the User's hometown.

Insights

Provides read access to the Insights data for pages, applications, and domains the user owns.

Instagram basic

Allows reading an Instagram account profile information and media.

Instagram manage comments

Allows the creation, deletion and hiding of comments on behalf of the Instagram account linked to a Page. Also allows reading and responding to public media and comments that a business has been photo tagged in or @mentioned in.

Instagram manage insights

Provides access to insights for the Instagram account linked to a Facebook Page. Also gives the possibility to discover and read the profile information and media of other business profiles.

Interests

Provides access to the User's list of interests.

Leads Retrieval

Allows retrieving and reading all information captured by a lead advertisement form with an advertisement created in Ads Manager or the Marketing API.

Likes

Provides access to the list of all of the pages the User has liked.

Link

Provides access to the Facebook Profile URL of the User.

List of Friends

Provides access to the User's list of friends that also use said app.

Manage Advertisements

Provides the ability to manage ads and call the Facebook Ads API on behalf of a User.

Manage Catalog

Allows creating, reading, updating and deleting business-owned product catalogs for which the User is an administrator.

Manage Friend Lists

Enables the app to create, delete and edit the User's friend lists.

Manage Groups

Manage the User's groups.

Manage Mailbox

Read and send messages from the User's mailbox.

Manage Notifications

Enables the app to read notifications and mark them as read.

Manage Pages

Enables the application to retrieve access_tokens for Pages and Applications that the User administrates.

Managing Page Advertisements

Allows managing advertisements associated with the Page.

Mobile Messaging on behalf of Page

Send and receive mobile messages on behalf of a Facebook Page.

music.listen Action

Allows the app to retrieve the actions published by all applications using the built-in music.listens action.

News Feed and Wall

Provides access to all the posts in the User's News Feed and enables the application to perform searches against the User's News Feed.

news.read Actions

Allows the app to retrieve the actions published by all applications using the built-in news.reads action.

Notes

Provides access to the User's notes.

Offline Access

Access the data when the User is not using the application.

Online Presence

Provides access to the User's online/offline presence.

Page Messaging

Send and receive messages through a Facebook Page.

Pages manage CTA

Allows carrying out POST and DELETE functions on endpoints used to manage call-to-action buttons on a Facebook Page.

Pages manage engagement

Allows creating, editing and deleting comments posted on the page.

Pages manage instant articles

Allows managing Instant Articles on behalf of Facebook Pages administered by the User.

Pages manage metadata

Allows subscribing and receiving webhooks about activity on the Page, and updating settings on the Page.

Pages manage posts

Allows the creation, editing and deletion of the User’s Page posts.

Pages read engagement

Provides access to content (posts, photos, videos, events) posted by the Page, access to followers data (including name, PSID), and profile picture, and access to metadata and other insights about the Page.

Pages read User content

Allows reading User generated content on the Page, such as posts, comments, and ratings by Users or other Pages, and deleting User comments on Page posts.

Pages User locale

Provides access to the User’s locale through the connected Page.

Pages User timezone

Grants access to a User’s time zone through the connected Page.

Photos

Provides access to the photos the User has uploaded, and photos the User has been tagged in.

Post Likes to my Wall

Publish stories about things the User Likes to the Wall.

Publish App Activity

Allows the app to publish to the Open Graph using Built-in Actions, Achievements, Scores, or Custom Actions. The app can also publish other activity which is detailed in the Facebook's Publishing Permissions document.

Publish as Page

Enables the ability to post, comment and like as any of the Pages managed by the User.

Publish Checkins

Enables the app to perform checkins on behalf of the User.

Publish content into groups

Allows posting content into a group on behalf of the User.

Publish to the Wall

Enables the app to post content, comments, and likes to a User's stream and to the streams of the User's friends.

Publish videos

Allows publishing live videos on the User's timeline.

Questions

Provides access to the questions the User has asked.

Read advertisements

Allows to pull advertisement report information for advertisements accounts owned or granted access to by the owner or owners of other advertisement accounts, through this permission. Also provides access to the Server-Side API to allow advertisers to send web events from their servers directly to Facebook.

Read attribution

Grants access to the Attribution API to pull attribution report data for lines of business owned or granted access to by the owner or owners of other lines of business.

Read Group Content

Lets the app read content in a group managed by the User.

Read insights

Allows reading the Insights data for Pages, apps and web domains the User owns.

Read Mailbox

Provides the ability to read from a user's Facebook Inbox.

Read page mailbox

Lets the app read from the page inboxes of the pages managed by the User.

Religious and Political Views

Provides access to the User's religious and political affiliations.

RSVP to Events

Enables the application to RSVP to events on the User's behalf.

Share

Share items on the User's behalf.

Show List of Managed Pages

Provides the access to show the list of the Pages that the User manages.

Significant Other and Relationship Details

Provides access to the User's relationship preferences.

Status

Provides access to the User's status messages and checkins.

Status Updates

Update the User's status.

Tagged Places

Provides access to the places the User has been tagged at in photos, videos, statuses and links.

Text Messaging

Send SMS messages to the User's phone.

Trackers

Tracker indicates any technology - e.g Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting - that enables the tracking of Users, for example by accessing or storing information on the User’s device.

Upload Photos

Add or modify user's photos.

Usage Data

User location

Allows reading the city name as listed in the location field of a User’s Facebook profile.

User subscriptions

Provides access to the User's subscriptions associated with the app.

User Timeline Posts Access

Provides access to the posts on a Users's timeline.

User videos

Allows reading a list of videos uploaded by a User.

Video upload

Add or modify User's videos.

video.watches Action

Allows the app to retrieve the actions published by all applications using the built-in video.watches action.

Videos

Provides access to the videos the User has uploaded and videos the User has been tagged in.

Website

Provides access to the User's web site URL.

Whatsapp business management

Allows reading and/or managing WhatsApp business assets owned or granted access to by other businesses through this permission. These business assets include WhatsApp business accounts, phone numbers and message templates.

Work History

Provides access to work history.

Detailed information on the processing of Personal Data

Personal Data is collected for the following purposes and using the following services:

• Access to third-party accounts

  This type of service allows www.brainactive.ai to access Data from your account on a third-party service and perform actions with it.
  These services are not activated automatically, but require explicit authorization by the User.

  Facebook account access

  This service allows www.brainactive.ai to connect with the User's account on the Facebook social network, provided by Meta Platforms, Inc. or by Meta Platforms Ireland Limited, depending on how the Owner manages the Data processing.

  Permissions asked: About Me; Access Friend Lists; Access Page CTA; Access private data; Access Requests; Activities; Age range; App Notifications; Birthday; Books Actions; Business Management API; Chat; Checkins; Contact email; Create Events; Create notes; Current City; Custom Friend Lists Access; Custom User Actions; Deals; device information; Education History; Email; Events; Export Posts; Family Members and Relationship Status; Fitness Actions; Friend subscriptions; Friends' About Me; Friends' Activities; Friends' birthdays; Friends' Checkins; Friends' Current Cities; Friends' Custom User Actions; Friends' Education History; Friends' Events; Friends' Family Members and Relationship Status; Friends' Games and App Activity; Friends' Groups; Friends' Hometown; Friends' Interests; Friends' Likes; Friends' music.listens Actions; Friends' news.read Actions; Friends' Notes; Friends' Online Presence; Friends' Photos; Friends' Questions; Friends' Religious and Political Views; Friends' Significant Others and Relationship Details; Friends' Statuses; Friends' video.watches Actions; Friends' Videos; Friends' Websites; Friends' Work History; Games and App Activity; Gender; Groups; Groups member info; Hometown; Insights; Instagram basic; Instagram manage comments; Instagram manage insights; Interests; Leads Retrieval; Likes; Link; List of Friends; Manage Advertisements; Manage Catalog; Manage Friend Lists; Manage Groups; Manage Mailbox; Manage Notifications; Manage Pages; Managing Page Advertisements; Mobile Messaging on behalf of Page; music.listen Action; News Feed and Wall; news.read Actions; Notes; Offline Access; Online Presence; Page Messaging; Pages manage CTA; Pages manage engagement; Pages manage instant articles; Pages manage metadata; Pages manage posts; Pages read engagement; Pages read User content; Pages User locale; Pages User timezone; Photos; Post Likes to my Wall; Publish App Activity; Publish as Page; Publish Checkins; Publish content into groups; Publish to the Wall; Publish videos; Questions; Read advertisements; Read attribution; Read Group Content; Read insights; Read Mailbox; Read page mailbox; Religious and Political Views; RSVP to Events; Share; Show List of Managed Pages; Significant Other and Relationship Details; Status; Status Updates; Tagged Places; Text Messaging; Trackers; Upload Photos; Usage Data; User location; User subscriptions; User Timeline Posts Access; User videos; Video upload; video.watches Action; Videos; Website; Whatsapp business management; Work History.

  Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.

  Category of Personal Information collected according to the CCPA: identifiers; personal information; commercial information; biometric information; internet or other electronic network activity information; geolocation data; audio, electronic, visual, thermal, olfactory, or similar information; employment related information; education information; inferences drawn from other personal information.

  This processing constitutes:

  • a Sale in California
  • a Sharing in California

• Advertising

  This type of service allows User Data to be utilized for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on www.brainactive.ai, possibly based on User interests.
  This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below.
  Some of the services listed below may use Trackers to identify Users or they may use the behavioral retargeting technique, i.e. displaying ads tailored to the User’s interests and behavior, including those detected outside www.brainactive.ai. For more information, please check the privacy policies of the relevant services.
  Services of this kind usually offer the possibility to opt out of such tracking. In addition to any opt-out feature offered by any of the services below, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section "How to opt-out of interest-based advertising" in this document.

  Salesforce (Salesforce.com, Inc.)

  Salesforce is an advertising service provided by Salesforce.com, Inc.

  Personal Data processed: Trackers; Usage Data.

  Place of processing: United States – Privacy Policy – Opt Out.

  Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

  This processing constitutes:

  • a Sale in California
  • a Sharing in California

  Demandbase (Demandbase Ltd.)

  Demandbase is an advertising service provided by Demandbase Ltd.

  Personal Data processed: Trackers; Usage Data.

  Place of processing: United States – Privacy Policy – Opt out.

  Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

  This processing constitutes:

  • a Sale in California
  • a Sharing in California

  LinkedIn conversion tracking (LinkedIn Insight Tag) (LinkedIn Corporation)

  LinkedIn conversion tracking (LinkedIn Insight Tag) is an analytics and behavioral targeting service provided by LinkedIn Corporation that connects data from the LinkedIn advertising network with actions performed on www.brainactive.ai. The LinkedIn Insight Tag tracks conversions that can be attributed to LinkedIn ads and enables to target groups of Users on the base of their past use of www.brainactive.ai.

  Users may opt out of behavioral targeting features through their device settings, their LinkedIn account settings or by visiting the AdChoices opt-out page.

  Personal Data processed: device information; Trackers; Usage Data.

  Place of processing: United States – Privacy Policy.

  Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

  This processing constitutes:

  • a Sale in California
  • a Sharing in California

  Meta ads conversion tracking (Meta pixel)

  Meta ads conversion tracking (Meta pixel) is an analytics service provided by Meta Platforms, Inc. or by Meta Platforms Ireland Limited, depending on how the Owner manages the Data processing, that connects data from the Meta Audience Network with actions performed on www.brainactive.ai. The Meta pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Meta Audience Network.

  Personal Data processed: Trackers; Usage Data.

  Place of processing: United States – Privacy Policy – Opt out; Ireland – Privacy Policy – Opt out.

  Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

  This processing constitutes:

  • a Sale in California
  • a Sharing in California

  Microsoft Advertising (Microsoft Corporation)

  Microsoft Advertising is an advertising service provided by Microsoft Corporation.

  Personal Data processed: Trackers; Usage Data.

  Place of processing: United States – Privacy Policy – Opt Out.

  Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

  This processing constitutes:

  • a Sale in California
  • a Sharing in California

• Analytics

  The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.

  Google Analytics (Universal Analytics) with anonymized IP

  Google Analytics (Universal Analytics) is a web analysis service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, (“Google”). Google utilizes the Data collected to track and examine the use of www.brainactive.ai, to prepare reports on its activities and share them with other Google services.
  Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
  This integration of Google Analytics anonymizes your IP address. It works by shortening Users' IP addresses within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the complete IP address be sent to a Google server and shortened within the US.

  In order to understand Google's use of Data, consult Google's partner policy.

  Personal Data processed: Trackers; Usage Data.

  Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.

  Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

  This processing constitutes:

  • a Sale in California
  • a Sharing in California

  Google Analytics (Universal Analytics)

  Google Analytics (Universal Analytics) is a web analysis service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, (“Google”). Google utilizes the Data collected to track and examine the use of www.brainactive.ai, to prepare reports on its activities and share them with other Google services.
  Google may use the Data collected to contextualize and personalize the ads of its own advertising network.

  In order to understand Google's use of Data, consult Google's partner policy.

  Personal Data processed: Trackers; Usage Data.

  Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.

  Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

  This processing constitutes:

  • a Sale in the United States
  • a Sharing in California

  Google Analytics 4

  Google Analytics 4 is a web analysis service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, (“Google”). Google utilizes the Data collected to track and examine the use of www.brainactive.ai, to prepare reports on its activities and share them with other Google services.
  Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
  In Google Analytics 4, IP addresses are used at collection time and then discarded before Data is logged in any data center or server. Users can learn more by consulting Google’s official documentation.

  In order to understand Google's use of Data, consult Google's partner policy.

  Personal Data processed: number of Users; session statistics; Trackers; Usage Data.

  Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.

  Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

  This processing constitutes:

  • a Sale in California
  • a Sharing in California

  Meta Events Manager

  Meta Events Manager is an analytics service provided by Meta Platforms Ireland Limited or by Meta Platforms, Inc., depending on how the Owner manages the Data processing. By integrating the Meta pixel, Meta Events Manager can give the Owner insights into the traffic and interactions on www.brainactive.ai.

  Personal Data processed: billing address; browser information; browsing history; city; clicks; country; Data communicated while using the service; data relating to the point of sale; date of birth; email address; first name; gender; IP address; last name; order ID; page views; payment info; phone number; search history; shipping address; state; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data; User ID; user subscriptions; ZIP/Postal code.

  Place of processing: Ireland – Privacy Policy – Opt out; United States – Privacy Policy – Opt out.

  Category of Personal Information collected according to the CCPA: identifiers; commercial information; internet or other electronic network activity information.

  This processing constitutes:

  • a Sale in California
  • a Sharing in California

• Contacting the User

  Contact form (www.brainactive.ai)

  By filling in the contact form with their Data, the User authorizes www.brainactive.ai to use these details to reply to requests for information, quotes or any other kind of request as indicated by the form’s header.

  Personal Data processed: city; company name; country; county; date of birth; email address; fax number; field of activity; first name; gender; last name; number of employees; phone number; physical address; profession; state; Tax ID; Trackers; Usage Data; User ID; various types of Data; VAT Number; website; ZIP/Postal code.

  Category of Personal Information collected according to the CCPA: identifiers; commercial information; internet or other electronic network activity information; employment related information.

  This processing constitutes:

  • a Sale in California
  • a Sharing in California

  Mailing list or newsletter (www.brainactive.ai)

  By registering on the mailing list or for the newsletter, the User’s email address will be added to the contact list of those who may receive email messages containing information of commercial or promotional nature concerning www.brainactive.ai. Your email address might also be added to this list as a result of signing up to www.brainactive.ai or after making a purchase.

  Personal Data processed: city; company name; country; county; date of birth; email address; first name; gender; last name; phone number; physical address; profession; state; Trackers; Usage Data; website; ZIP/Postal code.

  Category of Personal Information collected according to the CCPA: identifiers; commercial information; internet or other electronic network activity information; employment related information.

  This processing constitutes:

  • a Sale in the United States
  • a Sharing in California

• Displaying content from external platforms

  This type of service allows you to view content hosted on external platforms directly from the pages of www.brainactive.ai and interact with them.
  This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it.

  Google Fonts

  Google Fonts is a typeface visualization service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, that allows www.brainactive.ai to incorporate content of this kind on its pages.

  Personal Data processed: Trackers; Usage Data.

  Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.

  Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

  This processing constitutes:

  • a Sale in California
  • a Sharing in California

  Google Maps widget

  Google Maps is a maps visualization service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, that allows www.brainactive.ai to incorporate content of this kind on its pages.

  Personal Data processed: Trackers; Usage Data.

  Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.

  Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

  This processing constitutes:

  • a Sale in California
  • a Sharing in California

• Heat mapping and session recording

  Heat mapping services are used to display the areas of www.brainactive.ai that Users interact with most frequently. This shows where the points of interest are. These services make it possible to monitor and analyze web traffic and keep track of User behavior.
  Some of these services may record sessions and make them available for later visual playback.

  Smartlook (Smartsupp.com, s.r.o.)

  Smartlook is a session recording and heat mapping service provided by Smartsupp.com, s.r.o.

  Personal Data processed: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service.

  Place of processing: Czech Republic – Privacy Policy.

  Category of Personal Information collected according to the CCPA: identifiers; internet or other electronic network activity information.

  This processing constitutes:

  • a Sale in California
  • a Sharing in California

• Hosting and backend infrastructure

  This type of service has the purpose of hosting Data and files that enable www.brainactive.ai to run and be distributed as well as to provide a ready-made infrastructure to run specific features or parts of www.brainactive.ai.

  Some services among those listed below, if any, may work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.

  Amazon Web Services (AWS) (Amazon Web Services, Inc.)

  Amazon Web Services (AWS) is a hosting and backend service provided by Amazon Web Services, Inc.

  Personal Data processed: various types of Data as specified in the privacy policy of the service.

  Place of processing: United States – Privacy Policy; Canada – Privacy Policy; Brazil – Privacy Policy; Ireland – Privacy Policy; United Kingdom – Privacy Policy; France – Privacy Policy; Germany – Privacy Policy; India – Privacy Policy; Australia – Privacy Policy; China – Privacy Policy; Korea, Republic of – Privacy Policy; Japan – Privacy Policy; Singapore – Privacy Policy; Italy – Privacy Policy; Sweden – Privacy Policy; Bahrain – Privacy Policy; South Africa – Privacy Policy.

  Category of Personal Information collected according to the CCPA: identifiers.

  This processing constitutes:

• Infrastructure monitoring

  This type of service allows www.brainactive.ai to monitor the use and behavior of its components so its performance, operation, maintenance and troubleshooting can be improved.
  Which Personal Data are processed depends on the characteristics and mode of implementation of these services, whose function is to filter the activities of www.brainactive.ai.

  Sentry (Functional Software, Inc. )

  Sentry is a monitoring service provided by Functional Software, Inc. .

  Personal Data processed: various types of Data as specified in the privacy policy of the service.

  Place of processing: United States – Privacy Policy.

  Category of Personal Information collected according to the CCPA: identifiers.

  Datadog (Datadog, Inc.)

  Datadog is a monitoring service provided by Datadog, Inc.
  The way Datadog is integrated means that it filters all traffic of www.brainactive.ai, i.e., communication between the Application and the User's browser or device, while also allowing analytical data on www.brainactive.ai to be collected.

  Personal Data processed: various types of Data as specified in the privacy policy of the service.

  Place of processing: United States – Privacy Policy; Germany – Privacy Policy.

  Category of Personal Information collected according to the CCPA: identifiers.

• Interaction with data collection platforms and other third parties

  This type of service allows Users to interact with data collection platforms or other services directly from the pages of www.brainactive.ai for the purpose of saving and reusing data.
  If one of these services is installed, it may collect browsing and Usage Data in the pages where it is installed, even if the Users do not actively use the service.

  Mailchimp widget (Intuit Inc.)

  The Mailchimp widget is a service for interacting with the Mailchimp email address management and message sending service provided by Intuit Inc.

  Personal Data processed: email address; first name; last name; phone number; Trackers; Usage Data.

  Place of processing: United States – Privacy Policy.

  Category of Personal Information collected according to the CCPA: identifiers; internet or other electronic network activity information.

  This processing constitutes:

  • a Sale in California
  • a Sharing in California

  MailerLite widget (UAB "Mailerlite")

  The MailerLite widget is a service for interacting with the MailerLite email address management and message sending service provided by UAB "Mailerlite".

  Personal Data processed: company name; country; date of birth; email address; first name; gender; last name; phone number; physical address; Trackers; Usage Data; username; various types of Data.

  Place of processing: Lithuania – Privacy Policy.

  Category of Personal Information collected according to the CCPA: identifiers; commercial information; internet or other electronic network activity information.

  This processing constitutes:

  • a Sale in California
  • a Sharing in California

• Interaction with external social networks and platforms

  This type of service allows interaction with social networks or other external platforms directly from the pages of www.brainactive.ai.
  The interaction and information obtained through www.brainactive.ai are always subject to the User’s privacy settings for each social network.
  This type of service might still collect traffic data for the pages where the service is installed, even when Users do not use it.
  It is recommended to log out from the respective services in order to make sure that the processed data on www.brainactive.ai isn’t being connected back to the User’s profile.

  Facebook Like button and social widgets

  The Facebook Like button and social widgets are services allowing interaction with the Facebook social network provided by Meta Platforms, Inc. or by Meta Platforms Ireland Limited, depending on how the Owner manages the Data processing,

  Personal Data processed: Trackers; Usage Data.

  Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.

  Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

  This processing constitutes:

  • a Sale in the United States
  • a Sharing in California

  X Post button and social widgets (X Corp.)

  The X Post button and social widgets are services allowing interaction with the X social network provided by X Corp.

  Personal Data processed: Trackers; Usage Data.

  Place of processing: United States – Privacy Policy.

  Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

  This processing constitutes:

  • a Sale in California
  • a Sharing in California

• Interaction with live chat platforms

  This type of service allows Users to interact with third-party live chat platforms directly from the pages of www.brainactive.ai, in order to contact and be contacted by www.brainactive.ai‘s support service.
  If one of these services is installed, it may collect browsing and Usage Data in the pages where it is installed, even if the Users do not actively use the service. Moreover, live chat conversations may be logged.

  HubSpot Chat (HubSpot, Inc.)

  HubSpot Chat is a service for interacting with the HubSpot live chat platform provided by HubSpot, Inc.

  Personal Data processed: answers to questions; browsing history; city; clicks; company name; contents of the email or message; country; Data communicated while using the service; device information; email address; fax number; first name; industry; IP address; job title; language; last name; number of sessions; page views; phone number; physical address; prefix ; referral URL; search history; session duration; state; time the message was received; Trackers; Usage Data; user content; User ID; website; ZIP/Postal code.

  Place of processing: United States – Privacy Policy; Germany – Privacy Policy.

  Category of Personal Information collected according to the CCPA: identifiers; commercial information; internet or other electronic network activity information; inferences drawn from other personal information.

  This processing constitutes:

  • a Sale in California
  • a Sharing in California

• Managing support and contact requests

  This type of service allows www.brainactive.ai to manage support and contact requests received via email or by other means, such as the contact form.
  The Personal Data processed depend on the information provided by the User in the messages and the means used for communication (e.g. email address).

  Mailchimp Inbox (Intuit Inc.)

  Mailchimp Inbox is a support and feedback management service provided by Intuit Inc.

  Personal Data processed: email address; Usage Data; user content.

  Place of processing: United States – Privacy Policy.

  Category of Personal Information collected according to the CCPA: identifiers; internet or other electronic network activity information.

  This processing constitutes:

  • a Sale in California
  • a Sharing in California

• Registration and authentication provided directly by www.brainactive.ai

  By registering or authenticating, Users allow www.brainactive.ai to identify them and give them access to dedicated services. The Personal Data is collected and stored for registration or identification purposes only. The Data collected are only those necessary for the provision of the service requested by the Users.

  Direct registration (www.brainactive.ai)

  The User registers by filling out the registration form and providing the Personal Data directly to www.brainactive.ai.

  Personal Data processed: academic background; billing address; budget; city; company name; country; county; date of birth; email address; fax number; field of activity; first name; gender; house number; language; last name; number of employees; password; phone number; physical address; picture; prefix ; profession; profile picture; Social Security number (SSN); state; Tax ID; Trackers; Twitter handle; Usage Data; User ID; username; various types of Data; VAT Number; website; workplace; ZIP/Postal code.

  Category of Personal Information collected according to the CCPA: identifiers; commercial information; internet or other electronic network activity information; audio, electronic, visual, thermal, olfactory, or similar information; employment related information; inferences drawn from other personal information.

  This processing constitutes:

  • a Sale in California
  • a Sharing in California

• Remarketing and behavioral targeting

  This type of service allows www.brainactive.ai and its partners to inform, optimize and serve advertising based on past use of www.brainactive.ai by the User.
  This activity is facilitated by tracking Usage Data and by using Trackers to collect information which is then transferred to the partners that manage the remarketing and behavioral targeting activity.
  Some services offer a remarketing option based on email address lists.
  Services of this kind usually offer the possibility to opt out of such tracking. In addition to any opt-out feature offered by any of the services below, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section "How to opt-out of interest-based advertising" in this document.

  LinkedIn Website Retargeting (LinkedIn Corporation)

  LinkedIn Website Retargeting is a remarketing and behavioral targeting service provided by LinkedIn Corporation that connects the activity of www.brainactive.ai with the LinkedIn advertising network.

  Personal Data processed: Trackers; Usage Data.

  Place of processing: United States – Privacy Policy – Opt Out.

  Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

  This processing constitutes:

  • a Sale in California
  • a Sharing in California

• Spam and bots protection

  This type of service analyzes the traffic of www.brainactive.ai, potentially containing Users' Personal Data, with the purpose of filtering it from unwanted parts of traffic, messages and content that are recognized as spam or protecting it from malicious bots activities.

  Cloudflare Bot Management (Cloudflare, Inc.)

  Cloudflare Bot Management is a malicious bot protection and management service provided by Cloudflare, Inc.

  Personal Data processed: app information; Application opens; browser information; browsing history; city; clicks; country; county; custom events; device information; device logs; geography/region; interaction events; IP address; keypress events; language; latitude (of city); launches; longitude (of city); metro area; motion sensor events; mouse movements; number of sessions; operating systems; page events; page views; province; scroll position; scroll-to-page interactions; search history; session duration; session statistics; state; touch events; Trackers; Usage Data; video views; ZIP/Postal code.

  Place of processing: United States – Privacy Policy.

  Category of Personal Information collected according to the CCPA: identifiers; internet or other electronic network activity information; geolocation data; inferences drawn from other personal information.

  This processing constitutes:

  • a Sale in California
  • a Sharing in California

• Tag Management

  This type of service helps the Owner to manage the tags or scripts needed on www.brainactive.ai in a centralized fashion.
  This results in the Users' Data flowing through these services, potentially resulting in the retention of this Data.

  Segment

  Segment is a tag management service provided by Twilio, Inc., Twilio Ireland Limited or by Twilio Japan G.K., depending on how the Owner manages the Data processing.

  Personal Data processed: Data communicated in order to use the Service; Data communicated while using the service; email address; first name; last name; purchase history; Trackers; Usage Data; user content; various types of Data; various types of Data as specified in the privacy policy of the service.

  Place of processing: United States – Privacy Policy; Ireland – Privacy Policy; Japan – Privacy Policy.

  Category of Personal Information collected according to the CCPA: identifiers; commercial information; internet or other electronic network activity information.

  Google Tag Manager

  Google Tag Manager is a tag management service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing.

  Personal Data processed: Trackers; Usage Data.

  Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.

  Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

  RudderStack (self-hosted) (www.brainactive.ai)

  RudderStack (self-hosted) is a tag management service used by this www.brainactive.ai.

  Personal Data processed: billing address; city; country; credit card number; Data communicated while using the service; device information; email address; financial information; first name; gender; language; last name; physical address; prefix ; state; Trackers; Usage Data; User ID; username; ZIP/Postal code.

  Category of Personal Information collected according to the CCPA: identifiers; personal information; internet or other electronic network activity information; inferences drawn from other personal information.

  This processing constitutes:

  • a Sale in California
  • a Sharing in California

• Traffic optimization and distribution

  This type of service allows www.brainactive.ai to distribute their content using servers located across different countries and to optimize their performance.
  Which Personal Data are processed depends on the characteristics and the way these services are implemented. Their function is to filter communications between www.brainactive.ai and the User's browser.
  Considering the widespread distribution of this system, it is difficult to determine the locations to which the contents that may contain Personal Information of the User are transferred.

  Cloudflare (Cloudflare, Inc.)

  Cloudflare is a traffic optimization and distribution service provided by Cloudflare Inc.
  The way Cloudflare is integrated means that it filters all the traffic through www.brainactive.ai, i.e., communication between www.brainactive.ai and the User's browser, while also allowing analytical data from www.brainactive.ai to be collected.

  Personal Data processed: Trackers; various types of Data as specified in the privacy policy of the service.

  Place of processing: United States – Privacy Policy.

  Category of Personal Information collected according to the CCPA: identifiers; internet or other electronic network activity information.

• User database management

  This type of service allows the Owner to build user profiles by starting from an email address, a personal name, or other information that the User provides to www.brainactive.ai, as well as to track User activities through analytics features. This Personal Data may also be matched with publicly available information about the User (such as social networks' profiles) and used to build private profiles that the Owner can display and use for improving www.brainactive.ai.
  Some of these services may also enable the sending of timed messages to the User, such as emails based on specific actions performed on www.brainactive.ai.

  HubSpot CRM (HubSpot, Inc.)

  HubSpot CRM is a User database management service provided by HubSpot, Inc.

  Personal Data processed: company name; country; Current City; email address; first name; gender; last name; phone number; physical address; profession; purchase history; Trackers; Usage Data; username; various types of Data as specified in the privacy policy of the service.

  Place of processing: United States – Privacy Policy; Germany – Privacy Policy.

  Category of Personal Information collected according to the CCPA: identifiers; commercial information; internet or other electronic network activity information; employment related information.

  This processing constitutes:

  • a Sale in California
  • a Sharing in California

  HubSpot Lead Management (HubSpot, Inc.)

  HubSpot Lead Management is a User database management service provided by HubSpot, Inc.

  Personal Data processed: city; company name; country; date of birth; email address; first name; gender; last name; phone number; physical address; profession; purchase history; Trackers; Usage Data; username; various types of Data as specified in the privacy policy of the service.

  Place of processing: United States – Privacy Policy; Germany – Privacy Policy.

  Category of Personal Information collected according to the CCPA: identifiers; commercial information; internet or other electronic network activity information; employment related information.

  This processing constitutes:

  • a Sale in California
  • a Sharing in California

  Intercom

  Intercom is a User database management service provided by Intercom Inc., Intercom R&D Unlimited Company, Intercom Software Australia Pty Ltd or by Intercom Software UK Limited, depending on how the Owner manages the Data processing.
  Intercom can also be used as a medium for communications, either through email, or through messages within www.brainactive.ai. Intercom Messenger may use Trackers to recognize and track Users behavior.

  Personal Data processed: Data communicated while using the service; email address; Trackers; Universally unique identifier (UUID); Usage Data; various types of Data as specified in the privacy policy of the service.

  Place of processing: United States – Privacy Policy; Ireland – Privacy Policy; Australia – Privacy Policy; United Kingdom – Privacy Policy.

  Category of Personal Information collected according to the CCPA: identifiers; internet or other electronic network activity information.

  This processing constitutes:

  • a Sale in California
  • a Sharing in California

  Pardot (Salesforce.com, Inc.)

  Pardot is a User database management service provided by Salesforce.com, Inc. Pardot may use Trackers to recognize and track Users behavior, as well as, to help deliver personalized ads and content. Users may opt out of Pardot’s use of Trackers for advertising purposes by visiting the Salesforce Audience Studio Opt-Out page or following the instructions provided by YourOnlineChoices and AdChoices.

  Personal Data processed: Data communicated while using the service; device information; email address; Trackers; Usage Data.

  Place of processing: United States – Privacy Policy – Opt out.

  Category of Personal Information collected according to the CCPA: identifiers; internet or other electronic network activity information.

  This processing constitutes:

  • a Sale in California
  • a Sharing in California

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Cookie Policy

Www.brainactive.ai uses Trackers. To learn more, Users may consult the Cookie Policy.

Further information for Users in Switzerland

This section applies to Users in Switzerland, and, for such Users, supersedes any other possibly divergent or conflicting information contained in the privacy policy.

Further details regarding the categories of Data processed, the purposes of processing, the categories of recipients of the personal data, if any, the retention period and further information about Personal Data can be found in the section titled “Detailed information on the processing of Personal Data” within this document.

The rights of Users according to the Swiss Federal Act on Data Protection

Users may exercise certain rights regarding their Data within the limits of law, including the following:

• right of access to Personal Data;
• right to object to the processing of their Personal Data (which also allows Users to demand that processing of Personal Data be restricted, Personal Data be deleted or destroyed, specific disclosures of Personal Data to third parties be prohibited);
• right to receive their Personal Data and have it transferred to another controller (data portability);
• right to ask for incorrect Personal Data to be corrected.

How to exercise these rights

Any requests to exercise User rights can be directed to the Owner through the contact details provided in this document. Such requests are free of charge and will be answered by the Owner as early as possible, providing Users with the information required by law.

Further information for Users in Brazil

This section of the document integrates with and supplements the information contained in the rest of the privacy policy and is provided by the entity running www.brainactive.ai and, if the case may be, its parent, subsidiaries and affiliates (for the purposes of this section referred to collectively as “we”, “us”, “our”).
This section applies to all Users in Brazil (Users are referred to below, simply as “you”, “your”, “yours”), according to the "Lei Geral de Proteção de Dados" (the "LGPD"), and for such Users, it supersedes any other possibly divergent or conflicting information contained in the privacy policy.
This part of the document uses the term “personal information“ as it is defined in the LGPD.

The grounds on which we process your personal information

We can process your personal information solely if we have a legal basis for such processing. Legal bases are as follows:

• your consent to the relevant processing activities;
• compliance with a legal or regulatory obligation that lies with us;
• the carrying out of public policies provided in laws or regulations or based on contracts, agreements and similar legal instruments;
• studies conducted by research entities, preferably carried out on anonymized personal information;
• the carrying out of a contract and its preliminary procedures, in cases where you are a party to said contract;
• the exercising of our rights in judicial, administrative or arbitration procedures;
• protection or physical safety of yourself or a third party;
• the protection of health – in procedures carried out by health entities or professionals;
• our legitimate interests, provided that your fundamental rights and liberties do not prevail over such interests; and
• credit protection.

To find out more about the legal bases, you can contact us at any time using the contact details provided in this document.

Categories of personal information processed

To find out what categories of your personal information are processed, you can read the section titled “Detailed information on the processing of Personal Data” within this document.

Why we process your personal information

To find out why we process your personal information, you can read the sections titled “Detailed information on the processing of Personal Data” and “The purposes of processing” within this document.

Your Brazilian privacy rights, how to file a request and our response to your requests

Your Brazilian privacy rights

You have the right to:

• obtain confirmation of the existence of processing activities on your personal information;
• access to your personal information;
• have incomplete, inaccurate or outdated personal information rectified;
• obtain the anonymization, blocking or elimination of your unnecessary or excessive personal information, or of information that is not being processed in compliance with the LGPD;
• obtain information on the possibility to provide or deny your consent and the consequences thereof;
• obtain information about the third parties with whom we share your personal information;
• obtain, upon your express request, the portability of your personal information (except for anonymized information) to another service or product provider, provided that our commercial and industrial secrets are safeguarded;
• obtain the deletion of your personal information being processed if the processing was based upon your consent, unless one or more exceptions provided for in art. 16 of the LGPD apply;
• revoke your consent at any time;
• lodge a complaint related to your personal information with the ANPD (the National Data Protection Authority) or with consumer protection bodies;
• oppose a processing activity in cases where the processing is not carried out in compliance with the provisions of the law;
• request clear and adequate information regarding the criteria and procedures used for an automated decision; and
• request the review of decisions made solely on the basis of the automated processing of your personal information, which affect your interests. These include decisions to define your personal, professional, consumer and credit profile, or aspects of your personality.

You will never be discriminated against, or otherwise suffer any sort of detriment, if you exercise your rights.

How to file your request

You can file your express request to exercise your rights free from any charge, at any time, by using the contact details provided in this document, or via your legal representative.

How and when we will respond to your request

We will strive to promptly respond to your requests.
In any case, should it be impossible for us to do so, we’ll make sure to communicate to you the factual or legal reasons that prevent us from immediately, or otherwise ever, complying with your requests. In cases where we are not processing your personal information, we will indicate to you the physical or legal person to whom you should address your requests, if we are in the position to do so.

In the event that you file an access or personal information processing confirmation request, please make sure that you specify whether you’d like your personal information to be delivered in electronic or printed form.
You will also need to let us know whether you want us to answer your request immediately, in which case we will answer in a simplified fashion, or if you need a complete disclosure instead.
In the latter case, we’ll respond within 15 days from the time of your request, providing you with all the information on the origin of your personal information, confirmation on whether or not records exist, any criteria used for the processing and the purposes of the processing, while safeguarding our commercial and industrial secrets.

In the event that you file a rectification, deletion, anonymization or personal information blocking request, we will make sure to immediately communicate your request to other parties with whom we have shared your personal information in order to enable such third parties to also comply with your request — except in cases where such communication is proven impossible or involves disproportionate effort on our side.

Transfer of personal information outside of Brazil permitted by the law

We are allowed to transfer your personal information outside of the Brazilian territory in the following cases:

• when the transfer is necessary for international legal cooperation between public intelligence, investigation and prosecution bodies, according to the legal means provided by the international law;
• when the transfer is necessary to protect your life or physical security or those of a third party;
• when the transfer is authorized by the ANPD;
• when the transfer results from a commitment undertaken in an international cooperation agreement;
• when the transfer is necessary for the execution of a public policy or legal attribution of public service;
• when the transfer is necessary for compliance with a legal or regulatory obligation, the carrying out of a contract or preliminary procedures related to a contract, or the regular exercise of rights in judicial, administrative or arbitration procedures.

Further information for Users in the United States

This part of the document integrates with and supplements the information contained in the rest of the privacy policy and is provided by the business running www.brainactive.ai and, if the case may be, its parent, subsidiaries and affiliates (for the purposes of this section referred to collectively as “we”, “us”, “our”).

The information contained in this section applies to all Users (Users are referred to below, simply as “you”, “your”, “yours”), who are residents in the following states: California, Virginia, Colorado, Connecticut, Utah, Texas, Oregon and Montana.

For such Users, this information supersedes any other possibly divergent or conflicting provisions contained in the privacy policy.

This part of the document uses the term Personal Information (and Sensitive Personal Information).

Notice at collection

The following Notice at collection provides you with timely notice about the categories of Personal Information collected or disclosed in the past 12 months so that you can exercise meaningful control over our use of that Information.

While such categorization of Personal Information is mainly based on California privacy laws, it can also be helpful for anyone who is not a California resident to get a general idea of what types of Personal Information are collected.

ℹ️ You can read the definitions of these concepts inside the “Definitions and legal references section” of the privacy policy.

To know more about your rights in particular to opt out of certain processing activities and to limit the use of your sensitive personal information (“Limit the Use of My Sensitive Personal Information”) you can refer to the “Your privacy rights under US state laws” section of our privacy policy.

For more details on the collection of Personal Information, please read the section “Detailed information on the processing of Personal Data” of our privacy policy.

We won’t process your Information for unexpected purposes, or for purposes that are not reasonably necessary to and compatible with the purposes originally disclosed, without your consent.

What are the sources of the Personal Information we collect?

We collect the above-mentioned categories of Personal Information, either directly or indirectly, from you when you use www.brainactive.ai.

For example, you directly provide your Personal Information when you submit requests via any forms on www.brainactive.ai. You also provide Personal Information indirectly when you navigate www.brainactive.ai, as Personal Information about you is automatically observed and collected.

Finally, we may collect your Personal Information from third parties that work with us in connection with the Service or with the functioning of www.brainactive.ai and features thereof.

Your privacy rights under US state laws

You may exercise certain rights regarding your Personal Information. In particular, to the extent permitted by applicable law, you have:

• the right to access Personal Information: the right to know. You have the right to request that we confirm whether or not we are processing your Personal Information. You also have the right to access such Personal Information;
• the right to correct inaccurate Personal Information. You have the right to request that we correct any inaccurate Personal Information we maintain about you;
• the right to request the deletion of your Personal Information. You have the right to request that we delete any of your Personal Information;
• the right to obtain a copy of your Personal Information. We will provide your Personal Information in a portable and usable format that allows you to transfer data easily to another entity – provided that this is technically feasible;
• the right to opt out from the Sale of your Personal Information; We will not discriminate against you for exercising your privacy rights.
• the right to non-discrimination.

Additional rights for Users residing in California

In addition to the rights listed above common to all Users in the United States, as a User residing in California, you have

• The right to opt out of the Sharing of your Personal Information for cross-context behavioral advertising;
• The right to request to limit our use or disclosure of your Sensitive Personal Information to only that which is necessary to perform the services or provide the goods, as is reasonably expected by an average consumer. Please note that certain exceptions outlined in the law may apply, such as, when the collection and processing of Sensitive Personal Information is necessary to verify or maintain the quality or safety of our service.

Additional rights for Users residing in Virginia, Colorado, Connecticut, Texas, Oregon and Montana

In addition to the rights listed above common to all Users in the United States, as a User residing in Virginia, Colorado, Connecticut, Texas and Oregon, you have

• The right to opt out of the processing of your personal information for Targeted Advertising or profiling in furtherance of decisions that produce legal or similarly significant effects concerning you;
• The right to freely give, deny or withdraw your consent for the processing of your Sensitive Personal Information. Please note that certain exceptions outlined in the law may apply, such as, but not limited to, when the collection and processing of Sensitive Personal Information is necessary for the provision of a product or service specifically requested by the consumer.

Additional rights for users residing in Utah

In addition to the rights listed above common to all Users in the United States, as a User residing in Utah, you have

• The right to opt out of the processing of your Personal Information for Targeted Advertising;
• The right to opt out of the processing of your Sensitive Personal Information. Please note that certain exceptions outlined in the law may apply, such as, but not limited to, when the collection and processing of Sensitive Personal Information is necessary for the provision of a product or service specifically requested by the consumer.

How to exercise your privacy rights under US state laws

To exercise the rights described above, you need to submit your request to us by contacting us via the contact details provided in this document.

For us to respond to your request, we must know who you are. We will not respond to any request if we are unable to verify your identity and therefore confirm the Personal Information in our possession relates to you. You are not required to create an account with us to submit your request. We will use any Personal Information collected from you in connection with the verification of your request solely for verification and shall not further disclose the Personal Information, retain it longer than necessary for purposes of verification, or use it for unrelated purposes.

If you are an adult, you can make a request on behalf of a child under your parental authority.

How to exercise your rights to opt out

In addition to what is stated above, to exercise your right to opt-out of Sale or Sharing and Targeted Advertising you can also use the privacy choices link provided on www.brainactive.ai.

If you want to submit requests to opt out of Sale or Sharing and Targeted Advertising activities via a user-enabled global privacy control, such as for example the Global Privacy Control (“GPC”), you are free to do so and we will abide by such request in a frictionless manner.

How and when we are expected to handle your request

We will respond to your request without undue delay, but in all cases within the timeframe required by applicable law. Should we need more time, we will explain to you the reasons why, and how much more time we need.

Should we deny your request, we will explain to you the reasons behind our denial (where envisaged by applicable law you may then contact the relevant authority to submit a complaint).

We do not charge a fee to process or respond to your request unless such request is manifestly unfounded or excessive and in all other cases where it is permitted by the applicable law. In such cases, we may charge a reasonable fee or refuse to act on the request. In either case, we will communicate our choices and explain the reasons behind them.

Additional information about Data collection and processing

Legal action

The User's Personal Data may be used for legal purposes by the Owner in Court or in the stages leading to possible legal action arising from improper use of www.brainactive.ai or the related Services.
The User declares to be aware that the Owner may be required to reveal personal data upon request of public authorities.

Additional information about User's Personal Data

In addition to the information contained in this privacy policy, www.brainactive.ai may provide the User with additional and contextual information concerning particular Services or the collection and processing of Personal Data upon request.

System logs and maintenance

For operation and maintenance purposes, www.brainactive.ai and any third-party services may collect files that record interaction with www.brainactive.ai (System logs) or use other Personal Data (such as the IP Address) for this purpose.

Information not contained in this policy

More details concerning the collection or processing of Personal Data may be requested from the Owner at any time. Please see the contact information at the beginning of this document.

Changes to this privacy policy

The Owner reserves the right to make changes to this privacy policy at any time by notifying its Users on this page and possibly within www.brainactive.ai and/or - as far as technically and legally feasible - sending a notice to Users via any contact information available to the Owner. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom.

Should the changes affect processing activities performed on the basis of the User’s consent, the Owner shall collect new consent from the User, where required.

Definitions and legal references

Personal Data (or Data) / Personal Information (or Information)

Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.

Sensitive Personal Information

Sensitive Personal Information means any Personal Information that is not publicly available and reveals information considered sensitive according to the applicable privacy law.

Usage Data

Information collected automatically through www.brainactive.ai (or third-party services employed in www.brainactive.ai), which can include: the IP addresses or domain names of the computers utilized by the Users who use www.brainactive.ai, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User's IT environment.

User

The individual using www.brainactive.ai who, unless otherwise specified, coincides with the Data Subject.

Data Subject

The natural person to whom the Personal Data refers.

Data Processor (or Processor)

The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.

Data Controller (or Owner)

The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of www.brainactive.ai. The Data Controller, unless otherwise specified, is the Owner of www.brainactive.ai.

www.brainactive.ai (or this Application)

The means by which the Personal Data of the User is collected and processed.

Service

The service provided by www.brainactive.ai as described in the relative terms (if available) and on this site/application.

Sale

Sale means any exchange of Personal Information by the Owner to a third party, for monetary or other valuable consideration, as defined by the applicable privacy US state law. Please note that the exchange of Personal Information with a service provider pursuant to a written contract that meets the requirements set by the applicable law, does not constitute a Sale of your Personal Information.

Sharing

Sharing means any sharing, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumer's Personal Information by the business to a third party for cross-context behavioral advertising, whether for monetary or other valuable consideration, including transactions between a business and a third party for cross-context behavioral advertising for the benefit of a business in which no money is exchanged, as defined by the California privacy laws. Please note that the exchange of Personal Information with a service provider pursuant to a written contract that meets the requirements set by the California privacy laws, does not constitute sharing of your Personal Information.

Targeted advertising

Targeted advertising means displaying advertisements to a consumer where the advertisement is selected based on Personal Information obtained from that consumer’s activities over time and across nonaffiliated websites or online applications to predict such consumer’s preferences or interests, as defined by the applicable privacy US state law.

European Union (or EU)

Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.

Cookie

Cookies are Trackers consisting of small sets of data stored in the User's browser.

Tracker

Tracker indicates any technology - e.g Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting - that enables the tracking of Users, for example by accessing or storing information on the User’s device.

Current City

Provides access to the User's current location.

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Legal information

This privacy statement has been prepared based on provisions of multiple legislations.

This privacy policy relates solely to www.brainactive.ai, if not stated otherwise within this document.