Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Amazon Advertising, Criteo, Hotjar Form Analysis & Conversion Funnels and Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

    • Pinterest Ads and TikTok conversion tracking

      Personal Data: Trackers

    • Pinterest Conversion Tag

      Personal Data: device information; Trackers; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics)

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Meta Events Manager

      Personal Data: Trackers

  • Commercial affiliation

    • Amazon Affiliation

      Personal Data: Trackers; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: email address; first name; last name

  • Handling payments

    • PayPal

      Personal Data: Trackers

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Mailchimp widget

      Personal Data: email address; first name; phone number; Trackers

  • Managing contacts and sending messages

    • Klaviyo

      Personal Data: Trackers

  • Platform services and hosting

    • Shopify

      Personal Data: billing address; device information; email address; first name; last name; phone number; shipping address; Trackers; Usage Data

  • Remarketing and behavioral targeting

    • Adobe Audience Manager

      Personal Data: Trackers; Usage Data

    • TikTok Remarketing

      Personal Data: Trackers

  • Spam and bots protection

    • Cloudflare Bot Management

      Personal Data: app information; Application opens; browser information; browsing history; city; clicks; country; county; custom events; device information; device logs; geography/region; interaction events; IP address; keypress events; language; latitude (of city); launches; longitude (of city); metro area; motion sensor events; mouse movements; number of sessions; operating systems; page events; page views; province; scroll position; scroll-to-page interactions; search history; session duration; session statistics; state; touch events; Trackers; Usage Data; video views; ZIP/Postal code

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Trackers

    • jsDelivr CDN

      Personal Data: Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Eric Haydt
    Rea.Deeming Beauty, Inc dba Beautyblender
    2020 Highland Ave
    Bethlehem, PA. 18020

    Owner contact email: eric.haydt@beautyblender.com