Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ads conversion tracking, Google Ads Similar audiences, Meta Lookalike Audience and Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

    • Google Ads Customer Match

      Personal Data: country; email address; first name; last name; phone number; ZIP/Postal code

    • Meta Audience Network

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

  • Analytics

    • Meta Events Manager

      Personal Data: city; email address; first name; last name; phone number

    • Google Analytics (Universal Analytics) and Google Analytics (Universal Analytics) with anonymized IP

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

  • Building and running this Application

    • WordPress (self-hosted)

      Personal Data: city; country; email address; first name; last name; phone number; profession; ZIP/Postal code

  • Contacting the User

    • Contact form

      Personal Data: city; country; email address; first name; last name; phone number; profession; ZIP/Postal code

  • Displaying content from external platforms

    • Google Maps widget

      Personal Data: Trackers; Usage Data

  • Interaction with data collection platforms and other third parties

    • ActiveCampaign widget

      Personal Data: email address; first name; last name; phone number; profession; various types of Data

  • Interaction with live chat platforms

    • Facebook Messenger Customer Chat

      Personal Data: Data communicated while using the service; Trackers; Usage Data

  • Managing data collection and online surveys

    • Meta lead ads

      Personal Data: city; country; email address; first name; last name; phone number; profession; ZIP/Postal code

  • Managing landing and invitation pages

    • Leadpages

      Personal Data: email address; Usage Data; various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • Google Ads Remarketing, Facebook Remarketing and Remarketing with Google Analytics

      Personal Data: Trackers; Usage Data

    • Meta Custom Audience

      Personal Data: email address; Trackers

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • User database management

    • ActiveCampaign

      Personal Data: email address; Trackers; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    ErreLAB S.r.l. a socio unico Via Alessandro Volta, 45 • 10040 Druento (TO)

    Owner contact email: gianni.martinetti@covemavernici.com