Personal Data processed for the following purposes and using the following services:

• • Advertising

    • X Ads conversion tracking, Meta ads conversion tracking (Meta pixel), Facebook Lookalike Audience, Microsoft Advertising and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • TikTok conversion tracking

      Personal Data: device information; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

  • Analytics

    • Google Analytics (Universal Analytics), Appsflyer and Amplitude Analytics

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

  • Beta Testing

    • TestFlight

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Collection of privacy-related preferences

    • iubenda Cookie Solution

      Personal Data: Trackers

    • iubenda Consent Solution

      Personal Data: Data communicated while using the service; Trackers

  • Handling payments

    • Stripe and Apple Pay

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Payments processed via the Apple App Store

      Personal Data: billing address; device information; email address; first name; last name; password; payment info; purchase history; Trackers; Usage Data; username

  • Hosting and backend infrastructure

    • Cloudinary and Google Cloud Storage

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Infrastructure monitoring

    • Datadog

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Platform services and hosting

    • Shopify

      Personal Data: billing address; device information; email address; first name; last name; payment info; phone number; shipping address; Trackers; Usage Data

    • Google Play Store

      Personal Data: Usage Data

    • App Store Connect

      Personal Data: advertising data; diagnostics; product interaction; purchase history; search history; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Universally unique identifier (UUID); Usage Data; User ID

  • Registration and authentication

    • Sign in with Apple

      Personal Data: email address; User ID

  • Remarketing and behavioral targeting

    • Twitter Tailored Audiences and Facebook Custom Audience

      Personal Data: email address; Trackers

    • Twitter Remarketing, Facebook Remarketing and Google Ads Remarketing

      Personal Data: Trackers; Usage Data

    • AdRoll

      Personal Data: device information; purchase history; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data; various types of Data

    • TikTok Remarketing

      Personal Data: device information; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

  • Tag Management

    • Segment

      Personal Data: various types of Data

  • User database management

    • Intercom

      Personal Data: Data communicated while using the service; email address; Trackers; Universally unique identifier (UUID); Usage Data; various types of Data as specified in the privacy policy of the service

    • Braze

      Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    pliability, LLC
    2810 N. Church St.
    PMB 75779
    Wilmington, DE 19802
    
    If you have any questions about our privacy practices or this Privacy Policy, or to exercise your rights as detailed in this Privacy Policy, please contact us at:

    Owner contact email: support@pliability.com