Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Microsoft Advertising, Google AdSense, Meta ads conversion tracking (Meta pixel), Google Ads conversion tracking, Google Ad Manager and Meta Lookalike Audience

      Personal Data: Trackers; Usage Data

    • Direct Email Marketing (DEM)

      Personal Data: email address

  • Analytics

    • Google Analytics (Universal Analytics), Google Analytics (Universal Analytics) with anonymised IP and Meta Events Manager

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: Trackers

  • Commercial affiliation

    • Amazon Affiliation and JVZoo

      Personal Data: Trackers; Usage Data

  • Connecting Data

    • Make

      Personal Data: email address; first name

    • Zapier

      Personal Data: Data communicated while using the service; email address; first name; last name; username

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: email address; first name; last name; phone number; Trackers

    • Phone contact

      Personal Data: phone number

    • Contact form

      Personal Data: email address; first name; last name; phone number; various types of Data

  • Content commenting

    • Facebook Comments

      Personal Data: Trackers; Usage Data

    • Comment system managed directly

      Personal Data: email address; first name; last name; Trackers; username

    • Disqus

      Personal Data: Data communicated while using the service; Trackers; Usage Data

  • Displaying content from external platforms

    • Vimeo video, YouTube video widget, Google Maps widget, Font Awesome, Google Fonts and Google Calendar widget

      Personal Data: Trackers; Usage Data

    • YouTube video widget (Privacy Enhanced Mode)

      Personal Data: Trackers; Universally unique identifier (UUID); Usage Data

    • Gravatar

      Personal Data: email address; Usage Data

  • Handling payments

    • PayPal and Stripe

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Android Pay

      Personal Data: billing address

    • Google Pay

      Personal Data: billing address; email address; first name; last name; payment info; various types of Data as specified in the privacy policy of the service

    • Payment by bank transfer

      Personal Data: company name; first name; last name; payment info; physical address

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Hosting and backend infrastructure

    • SiteGround Hosting

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • GetResponse widget

      Personal Data: email address; first name; Trackers; Usage Data

    • Direct marketing via popups

      Personal Data: Email; name; Trackers; various types of Data

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets and PayPal button and widgets

      Personal Data: Trackers; Usage Data

    • YouTube button and social widgets

      Personal Data: Usage Data

  • Interaction with live chat platforms

    • Facebook Messenger Customer Chat and LiveChat Widget

      Personal Data: Data communicated while using the service; Trackers; Usage Data

  • Location-based interactions

    • Non-continuous geolocation

      Personal Data: coarse location

  • Managing contacts and sending messages

    • GetResponse

      Personal Data: email address

  • Managing data collection and online surveys

    • Meta lead ads

      Personal Data: email address; first name; phone number

    • Data provided via online forms, managed directly

      Personal Data: answers to questions; email address; last name; name

  • Platform services and hosting

    • WordPress.com

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Registration and authentication provided directly by this Application

    • Direct registration

      Personal Data: email address; first name; last name; password; phone number; picture; profile picture; username; various types of Data

  • Remarketing and behavioural targeting

    • Google Ads Remarketing, Facebook Remarketing and Remarketing with Google Analytics

      Personal Data: Trackers; Usage Data

    • Meta Custom Audience

      Personal Data: email address; Trackers

  • Social features

    • Public profile

      Personal Data: email address; first name; last name; phone number; picture; username

  • SPAM protection

    • Akismet

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • User database management

    • ActiveCampaign

      Personal Data: email address; Trackers; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Application depends on the payment system used.

  • Personal Data collected through sources other than the User

    The Owner of this Application may have legitimately collected Personal Data relating to Users without their knowledge by reusing or sourcing them from third parties on the grounds mentioned in the section specifying the legal basis of processing.
    Where the Owner has collected Personal Data in such a manner, Users may find specific information regarding the source within the relevant sections of this document or by contacting the Owner.

  • Analysis and predictions based on the User’s Data (“profiling”)

    The Owner may use the Personal and Usage Data collected through this Application to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.
    User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more about the profiling activities performed, Users can check the relevant sections of this document.
    The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.

  • Push notifications

    This Application may send push notifications to the User to achieve the purposes outlined in this privacy policy.

    Users may in most cases opt-out of receiving push notifications by visiting their device settings, such as the notification settings for mobile phones, and then change those settings for this Application, some or all of the apps on the particular device.
    Users must be aware that disabling push notifications may negatively affect the utility of this Application.

  • Automated decision-making

    Automated decision-making means that a decision which is likely to have legal effects or similarly significant effects on the User, is taken solely by technological means, without any human intervention. This Application may use the User's Personal Data to make decisions entirely or partially based on automated processes according to the purposes outlined in this document. This Application adopts automated decision-making processes as far as necessary to enter into or perform a contract between User and Owner, or on the basis of the User’s explicit consent, where such consent is required by the law.
    Automated decisions are made by technological means – mostly based on algorithms subject to predefined criteria – which may also be provided by third parties.
    The rationale behind the automated decision making is:

    • to enable or otherwise improve the decision-making process;
    • to grant Users fair and unbiased treatment based on consistent and uniform criteria;
    • to reduce the potential harm derived from human error, personal bias and the like which may potentially lead to discrimination or imbalance in the treatment of individuals etc.;
    • to reduce the risk of User's failure to meet their obligation under a contract. To find out more about the purposes, the third-party services, if any, and any specific rationale for automated decisions used within this Application, Users can check the relevant sections in this document.

    Consequences of automated decision-making processes for Users and rights of Users subjected to it

    As a consequence, Users subject to such processing, are entitled to exercise specific rights aimed at preventing or otherwise limiting the potential effects of the automated decisions taken.
    In particular, Users have the right to:

    • obtain an explanation about any decision taken as a result of automated decision-making and express their point of view regarding this decision;
    • challenge a decision by asking the Owner to reconsider it or take a new decision on a different basis;
    • request and obtain from the Owner human intervention on such processing.

    To learn more about the User’s rights and the means to exercise them, the User is invited to consult the section of this document relating to the rights of the User.

  • We do not collect personal data about Virginia consumers below the age of 13

    We do not knowingly collect personal data of Virginia consumers who are below the age of 13 nor do we sell their data or process them for targeted advertising purposes.

  • We do not collect personal information about California consumers below the age of 16

    We do not knowingly collect personal information of consumers who are below the age of 16 nor do we sell or share it.

  • Push notifications for direct marketing

    This Application may send push notifications to the User for the purpose of direct marketing (to propose services and products provided by third parties or unrelated to the product or service provided by this Application).

    Users may in most cases opt-out of receiving push notifications by visiting their device settings, such as the notification settings for mobile phones, and then changing those settings for this Application or all of the apps on the particular device.

    Users must be aware that disabling push notifications may negatively affect the utility of this Application.

    Besides applicable device settings, the User may also make use of the rights described under User rights in the relevant section of this privacy policy.

  • localStorage

    localStorage allows this Application to store and access data right in the User's browser with no expiration date.

  • sessionStorage

    sessionStorage allows this Application to store and access data right in the User's browser. Data in sessionStorage is deleted automatically when the session ends (in other words, when the browser tab is closed).

  • The Service is intended for adults

    Users declare themselves to be adult according to their applicable legislation. Minors may not use this Application.

Contact information

• • Owner and Data Controller

    CASH COW CONSULTING LLC
    16192 Coastal Highway
    Lewes,
    DE 19958 US
    EIN 88-1668318

    Owner contact email: info@buildybrand.com