Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google AdSense, Meta ads conversion tracking (Meta pixel), LinkedIn Ads, LinkedIn Audience Expansion, LinkedIn Predictive Audiences, Meta Lookalike Audience, ShareThis and Microsoft Advertising

      Personal Data: Trackers; Usage Data

    • Meta Audience Network

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

  • Analytics

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: browser information; browsing history; clicks; Data communicated while using the service; page views; search history; Trackers; Usage Data; User ID

  • Displaying content from external platforms

    • Adobe Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Google Fonts

      Personal Data: Trackers; Usage Data

  • Heat mapping and session recording

    • Lucky Orange

      Personal Data: clicks; mouse movements; scroll position; scroll-to-page interactions; Trackers; Usage Data

    • Microsoft Clarity

      Personal Data: Trackers; Usage Data

  • Interaction with external social networks and platforms

    • LinkedIn button and social widgets

      Personal Data: Trackers; Usage Data

  • Marketing

    • Thomas WebTrax

  • Platform services and hosting

    • Webflow

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • LinkedIn lookalike audiences

      Personal Data: academic background; company name; company revenue; company size; country; date of birth; education history; email address; first name; gender; geographic position; geography/region; industry; interests; IP address; job position; job skills; job title; last name; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data; work history

    • LinkedIn Matched Audiences

      Personal Data: academic background; company name; country; education history; geographic position; geography/region; industry; interests; IP address; job position; job skills; job title; Trackers; Usage Data; work history

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers

  • User database management

    • ZoomInfo SalesOS

      Personal Data: company name; Trackers; Usage Data

    • HubSpot CRM

      Personal Data: Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    VarTech Systems Inc.
    6399 Amp Dr
    Clemmons, NC 27012

    Owner contact email: marketing@vartechsystems.com