Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ads conversion tracking, Meta ads conversion tracking (Meta pixel), Facebook Lookalike Audience and Google Ads Similar audiences

      Personal Data: Trackers; Usage Data

    • Google Ad Manager and LinkedIn Ads

      Personal Data: Cookies; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics), Matomo, MixPanel and HubSpot Analytics

      Personal Data: Cookies; Usage Data

    • Google Analytics Demographics and Interests reports

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Meta Events Manager

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: company name; email address; first name; last name; number of employees; phone number; profession; various types of Data; website

    • Phone contact

      Personal Data: phone number

    • Mailing list or newsletter

      Personal Data: company name; country; email address; first name; last name; phone number; profession; website

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Cookies; Usage Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Trackers; Usage Data

  • Handling payments

    • Stripe

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Handling productivity related activity

    • Google Workspace

      Personal Data: city; company name; country; email address; first name; last name; phone number; profession; username; workplace

    • Gmail

      Personal Data: address; city; company name; country; Data communicated while using the service; email address; first name; last name; phone number; username; workplace

    • Google Sheets

      Personal Data: address; city; company name; country; Data communicated while using the service; email address; first name; last name; phone number; ZIP/Postal code

  • Hosting and backend infrastructure

    • Google Cloud Storage and Google App Engine

      Personal Data: various types of Data as specified in the privacy policy of the service

    • MongoDB Cloud

      Personal Data: Usage Data

  • Managing contacts and sending messages

    • HubSpot Email

      Personal Data: email address; Usage Data

    • Sendgrid

      Personal Data: email address

  • Operations

    • Google Cloud Logging

  • Platform services and hosting

    • Webflow

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Registration and authentication provided directly by hofy.com

    • Google Cloud SQL (UK)

  • Remarketing and behavioral targeting

    • Facebook Custom Audience

      Personal Data: email address; Trackers

    • Facebook Remarketing, LinkedIn Website Retargeting, Google Ads Remarketing and Remarketing with Google Analytics

      Personal Data: Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Cookies; various types of Data as specified in the privacy policy of the service

    • jsDelivr

      Personal Data: Usage Data

  • User database management

    • HubSpot CRM

      Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service

    • HubSpot Lead Management

      Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Global TCF v1 Cookie (euconsent)

    Global TCF v1 Cookie (euconsent) stores User advertising tracking preferences under the .consensu.org domain. When a Global TCF v1 Cookie (euconsent) is set by the iubenda Cookie Solution, also a local 'cache' Cookie is stored in the local domain.

  • Global TCF v2 Cookie (euconsent-v2)

    Global TCF v2 Cookie (euconsent-v2) stores User advertising tracking preferences under the .consensu.org domain. When a Global TCF v2 Cookie (euconsent-v2) is set by the iubenda Cookie Solution, also a local 'cache' Cookie is stored in the local domain.

  • iubenda CCPA Cookie (usprivacy)

    iubenda CCPA Cookie (usprivacy) is set by the iubenda Cookie Solution and stores California consumer opt-out choices in the local domain.

Contact information

• • Owner and Data Controller

    Hofy Ltd, 5 New St Square, London, EC4A 3TW

    Owner contact email: info@hofy.com