Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel), Google Ads conversion tracking, Google Ads Similar audiences and Meta Lookalike Audience

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics) with anonymized IP

      Personal Data: Cookies; Usage Data

    • Google Analytics (Universal Analytics)

      Personal Data: Tracker; Usage Data

    • Google Analytics 4

      Personal Data: latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: Trackers; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: email address; first name; last name

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Tracker; Usage Data

  • Displaying content from external platforms

    • YouTube video widget (Privacy Enhanced Mode)

      Personal Data: Trackers; Universally unique identifier (UUID); Usage Data

    • Google Maps widget

      Personal Data: Cookies; Usage Data

    • Google Fonts

      Personal Data: Tracker; Usage Data

  • Managing contacts and sending messages

    • MailUp

      Personal Data: company name; country; date of birth; email address; first name; gender; last name; phone number; physical address; profession; Trackers; Usage Data; username; various types of Data

  • Remarketing and behavioral targeting

    • Remarketing with Google Analytics and Google Ads Remarketing

      Personal Data: Trackers; Usage Data

    • Meta Custom Audience

      Personal Data: email address; Trackers

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    ENTE CUSTODIA DI TERRA SANTA - Via Matteo Boiardo, 16
    00185 Roma (RM)

    Owner contact email: custodia@custodia.org