Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

  • Analytics

    • HubSpot Analytics and Matomo

      Personal Data: Tracker; Usage Data

    • Posthog and FirstPromoter

    • Meta Events Manager

      Personal Data: Trackers; Usage Data

    • Matomo Cloud

      Personal Data: Trackers

  • Contacting the User

    • Contact form

      Personal Data: email address; first name; last name; phone number; website

  • Displaying content from external platforms

    • Wistia widget and YouTube video widget

      Personal Data: Trackers; Usage Data

    • YouTube Data API

      Personal Data: Data communicated in order to use the Service; Data communicated while using the service

  • Hosting and backend infrastructure

    • Google BigQuery

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with live chat platforms

    • WhatsApp Business Chat widget

      Personal Data: answers to questions; contents of the email or message; Data communicated while using the service; date of the message; first name; last name; phone number; profile picture; sender of the message; time the message was sent; user content

  • Managing contacts and sending messages

    • HubSpot Email

      Personal Data: email address; Usage Data

  • Platform services and hosting

    • Webflow

      Personal Data: Usage Data

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: email address; phone number

  • Spam and bots protection

    • Cloudflare Bot Management

      Personal Data: app information; Application opens; browser information; browsing history; city; clicks; country; county; custom events; device information; device logs; geography/region; interaction events; IP address; keypress events; language; latitude (of city); launches; longitude (of city); metro area; motion sensor events; mouse movements; number of sessions; operating systems; page events; page views; province; scroll position; scroll-to-page interactions; search history; session duration; session statistics; state; touch events; Trackers; Usage Data; video views; ZIP/Postal code

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: various types of Data as specified in the privacy policy of the service

  • User database management

    • HubSpot Lead Management

      Personal Data: various types of Data as specified in the privacy policy of the service

    • HubSpot CRM

      Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service

    • Intercom

      Personal Data: Data communicated while using the service; email address; Trackers; Universally unique identifier (UUID); Usage Data; various types of Data as specified in the privacy policy of the service

    • Velaris

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Redirect URL

    Merchants may choose to use our redirection gateway service to collect click and other tracking data used to track the effectiveness of their marketing campaigns.
    
    The redirect URL for this service is https://redirect.tracify.ai.
    
    This service is offered by Tracify and data is not shared with third parties. It is only used for the purpose described above.

  • Sharing data between services

    We may share data among the services mentioned in the section titled “Detailed information on the processing of Personal Data” within this document to, for example, better understand user behavior and offer responsive customer support. This data sharing helps us improve our services and your overall experience on our website.
    
    We are committed to ensuring that data shared between these third-party SaaS tools complies with relevant data protection laws and regulations. Data security is a priority, and we take measures to protect your information during this sharing process.
    
    Please be aware that our third-party SaaS tools have their own privacy policies and data handling practices. You can find more information about their practices by reviewing their respective privacy policies in the section titled “Detailed information on the processing of Personal Data”.
    

  • Connecting your Google account

    Customers may optionally connect their Google advertising account to Tracify for analytics purposes. Tracify uses data collected from Google to display campaign information and associated performance metrics (ad spend, clicks, impressions etc.) This data is not shared outside your customer account or with 3rd party tooling and Tracify fully adheres to Google API Services User Data Policy (https://developers.google.com/terms/api-services-user-data-policy#additional_requirements_for_specific_api_scopes), including the Limited Use requirements.

Contact information

• • Owner and Data Controller

    Tracify GmbH
    Agnes-Pockels-Bogen 1
    80992 München
    
    HRB: 272363, Amtsgericht München
    
    Datenschutzbeauftragter:
    Rechtsanwalt Christian Schmoll
    Kaiserplatz 2
    80803 München

    Owner contact email: contact@tracify.ai