Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel) and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • Google Ads Similar audiences and LinkedIn Ads

      Personal Data: Tracker; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

    • TikTok conversion tracking

      Personal Data: Trackers

  • Analytics

    • Google Analytics (Universal Analytics) and Google Analytics (Universal Analytics) with anonymized IP

      Personal Data: Tracker; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Meta Events Manager

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: session statistics; Trackers; Usage Data

  • Connecting Data

    • Zapier

      Personal Data: city; company name; country; Data communicated while using the service; email address; first name; last name; phone number; Tracker; ZIP/Postal code

  • Contacting the User

    • Phone contact

      Personal Data: phone number

    • Mailing list or newsletter

      Personal Data: address; city; company name; country; email address; first name; last name; phone number; Tracker; website; ZIP/Postal code

    • Contact form

      Personal Data: address; city; company name; country; email address; first name; last name; number of employees; phone number; state; various types of Data; website; ZIP/Postal code

  • Content commenting

    • Comment system managed directly

      Personal Data: email address; first name; last name

  • Content performance and features testing (A/B testing)

    • Google Optimize

      Personal Data: Tracker; Usage Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Trackers; Usage Data

  • Handling payments

    • Stripe

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Hosting and backend infrastructure

    • Google Cloud Storage

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with live chat platforms

    • Facebook Messenger Customer Chat

      Personal Data: Data communicated while using the service; Tracker; Usage Data

  • Managing contacts and sending messages

    • Mailgun

      Personal Data: email address; first name; last name; various types of Data

    • Twilio

      Personal Data: phone number

  • Registration and authentication provided directly by Digital Shift

    • Direct registration

      Personal Data: address; budget; city; company name; country; email address; first name; last name; number of employees; phone number; various types of Data; website; ZIP/Postal code

  • Remarketing and behavioral targeting

    • Facebook Remarketing, Google Ads Remarketing and LinkedIn Website Retargeting

      Personal Data: Tracker; Usage Data

    • Facebook Custom Audience

      Personal Data: email address; Tracker

    • TikTok Remarketing

      Personal Data: Trackers

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: Tracker; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Tracker; various types of Data as specified in the privacy policy of the service

  • User database management

    • Customerly

      Personal Data: email address; Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by Digital Shift depends on the payment system used.

Contact information

• • Owner and Data Controller

    Digital Shift Corporation

    Owner contact email: privacy@digitalshiftmedia.com