Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

    • Facebook Lookalike Audience

      Personal Data: Tracker; Usage Data

    • Meta Audience Network

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

  • Analytics

    • Matomo, Analytics collected directly and Google Analytics (Universal Analytics)

      Personal Data: Cookies; Usage Data

    • Google Analytics (Universal Analytics) with anonymized IP

      Personal Data: Tracker; Usage Data

    • Meta Events Manager

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: Usage Data

  • Collection of privacy-related preferences

    • iubenda Cookie Solution

      Personal Data: Tracker

  • Contacting the User

    • Contact form

      Personal Data: address; city; company name; country; email address; first name; last name; phone number; ZIP/Postal code

    • Phone contact

      Personal Data: phone number

    • Mailing list or newsletter

      Personal Data: email address

  • Displaying content from external platforms

    • YouTube video widget

      Personal Data: Cookies; Usage Data

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Font Awesome

      Personal Data: Usage Data

  • Heat mapping and session recording

    • Crazy Egg

      Personal Data: Trackers; Usage Data

  • Interaction with external social networks and platforms

    • AddToAny

      Personal Data: Tracker; Usage Data

  • Remarketing and behavioral targeting

    • LinkedIn Website Retargeting and Facebook Remarketing

      Personal Data: Tracker; Usage Data

    • Facebook Custom Audience

      Personal Data: email address; Tracker

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: Cookies; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • User database management

    • Pardot

      Personal Data: Data communicated while using the service; device information; email address; Tracker; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Firex srl
    Zona Industriale Gresal, 28
    32036 Sedico (BL) - Italia

    Owner contact email: privacy@firex.it