Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ads conversion tracking, Meta ads conversion tracking (Meta pixel), Meta Lookalike Audience and Microsoft Advertising

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Google Analytics Granular location and device data collection

      Personal Data: browser information; city; device information; number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: browser information; browsing history; city; clicks; country; Data communicated while using the service; date of birth; email address; first name; IP address; last name; order ID; page views; state; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data; User ID; ZIP/Postal code

  • Registration and authentication provided directly by lab.mgto.it

    • Direct registration

      Personal Data: billing address; city; company name; country; county; email address; field of activity; first name; last name; password; phone number; physical address; prefix ; state; Trackers; Usage Data; User ID; username; various types of Data; VAT Number; workplace; ZIP/Postal code

  • Remarketing and behavioural targeting

    • Remarketing with Google Analytics and Google Ads Remarketing

      Personal Data: Trackers; Usage Data

    • Meta Custom Audience

      Personal Data: email address; Trackers

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Master Group S.r.l. Via SS. 18, Km. 484/800 - 89015 Palmi (RC) Italia | Tel. +39.0966.52802 - Partita Iva 02175870803

    Owner contact email: dpo@mgto.it