Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Reach, Google Ad Manager, Google Ads Similar audiences and Oracle Data Cloud - Moat Integration

      Personal Data: Cookies; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

    • Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics), HubSpot Analytics and Matomo

      Personal Data: Cookies; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Cookies; Usage Data

  • Displaying content from external platforms

    • Google Fonts and Adobe Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

  • Infrastructure monitoring

    • New Relic

      Personal Data: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with external social networks and platforms

    • AddThis and LinkedIn button and social widgets

      Personal Data: Cookies; Usage Data

  • Managing contacts and sending messages

    • HubSpot Email

      Personal Data: email address; Usage Data

  • Remarketing and behavioral targeting

    • LinkedIn Website Retargeting, Google Ad Manager Audience Extension, Google Ads Remarketing and Remarketing with Google Analytics

      Personal Data: Cookies; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • User database management

    • HubSpot CRM

      Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service

    • HubSpot Lead Management

      Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Parasoft Corporation, 101 E. Huntington Dr, Monrovia, CA 91016, USA

    Owner contact email: info@parasoft.com