Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ad Manager and Google Ads Similar audiences

      Personal Data: Cookies; Usage Data

    • Meta ads conversion tracking (Meta pixel) and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics) and Google Analytics (Universal Analytics) with anonymized IP

      Personal Data: Cookies; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: address; city; company name; country; county; email address; field of activity; first name; gender; last name; phone number; state; various types of Data; ZIP/Postal code

    • Mailing list or newsletter

      Personal Data: address; city; company name; Cookies; country; county; date of birth; email address; first name; gender; last name; phone number; state; ZIP/Postal code

  • Content commenting

    • Comment system managed directly

      Personal Data: Cookies; email address; first name; last name; Usage Data

  • Content performance and features testing (A/B testing)

    • Google Optimize

      Personal Data: Cookies; Usage Data

  • Displaying content from external platforms

    • YouTube video widget without cookies

      Personal Data: Usage Data

  • Handling payments

    • PayPal and Stripe

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Heat mapping and session recording

    • Crazy Egg

      Personal Data: Cookies; Usage Data

  • Infrastructure monitoring

    • Web Performance

      Personal Data: Cookies; Usage Data

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets, Google+ +1 button and social widgets, LinkedIn button and social widgets, PayPal button and widgets, Twitter Tweet button and social widgets and Pinterest “Pin it” button and social widgets

      Personal Data: Cookies; Usage Data

    • YouTube button and social widgets

      Personal Data: Usage Data

  • Interaction with online survey platforms

    • SurveyMonkey Widget

      Personal Data: Cookies; Usage Data

  • Location-based interactions

    • Geolocation

      Personal Data: geographic position

  • Managing contacts and sending messages

    • ZOHO Campaigns

      Personal Data: email address

    • Twilio

      Personal Data: phone number

  • Managing support and contact requests

    • ZOHO CRM Email

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Platform services and hosting

    • WordPress.com

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • Remarketing with Google Analytics, AdRoll, Facebook Remarketing, Google Ads Remarketing and Google Ad Manager Audience Extension

      Personal Data: Cookies; Usage Data

    • Facebook Custom Audience

      Personal Data: Cookies; email address

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: Cookies; Usage Data

    • Akismet

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • User database management

    • ZOHO CRM

      Personal Data: email address; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by www.downtoearthmomma.com depends on the payment system used.

  • Unique device identification

    Www.downtoearthmomma.com may track Users by storing a unique identifier of their device, for analytics purposes or for storing Users' preferences.

Contact information

• • Owner and Data Controller

    Down to Earth Momma, Level 14, 275 Alfred Street, North Sydney, New South Wales, 2060, Australia.

    Owner contact email: support@downtoearthmomma.com