Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ad Manager, Google Ads conversion tracking, Google Ads Similar audiences, Meta Lookalike Audience, Meta ads conversion tracking (Meta pixel) and Hotjar Form Analysis and Conversion Funnels

      Personal Data: Trackers; Usage Data

    • Meta Audience Network

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

  • Analytics

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Meta Events Manager

      Personal Data: Trackers; Usage Data

  • Building and running this Application

    • WordPress (self-hosted)

      Personal Data: Data communicated while using the service; Usage Data

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: email address; first name; last name

  • Displaying content from external platforms

    • Google Fonts, Google Maps widget and YouTube video widget

      Personal Data: Trackers; Usage Data

  • Heat mapping and session recording

    • Hotjar Heat Maps and Recordings

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Hotjar Recruit User Testers

      Personal Data: Trackers; Usage Data; various types of Data

  • Interaction with online survey platforms

    • Hotjar Poll & Survey widgets

      Personal Data: Trackers; Usage Data; various types of Data

  • Managing data collection and online surveys

    • Meta lead ads

      Personal Data: city; company name; country; Data communicated while using the service; date of birth; email address; first name; gender; last name; marital status; phone number; physical address; profession; state; Trackers; Usage Data; ZIP/Postal code

    • Hotjar surveys

      Personal Data: company name; country; Data communicated while using the service; date of birth; email address; first name; gender; geographic position; last name; number of employees; phone number; physical address; profession; state; Tax ID; Trackers; Usage Data; VAT Number; website

  • Managing landing and invitation pages

    • SharpSpring Landing Page

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioural targeting

    • Google Ad Manager Audience Extension, Google Ads Remarketing, Remarketing with Google Analytics and Facebook Remarketing

      Personal Data: Trackers; Usage Data

    • Meta Custom Audience

      Personal Data: email address; Trackers

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • User database management

    • SharpSpring

      Personal Data: city; company name; country; device information; email address; first name; geographic position; language; last name; phone number; physical address; state; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service; website

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Montefarmaco OTC S.p.A.
    Via IV Novembre, 92 – 20021 Bollate (MI).

    Owner contact email: dpo@montefarmaco.it