Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel), Google Ad Manager, Google AdSense, Google Ads conversion tracking, Google Ads Similar audiences, LinkedIn Ads and Meta Lookalike Audience

      Personal Data: Trackers; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

    • TikTok conversion tracking

      Personal Data: device information; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Meta Audience Network

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

  • Analytics

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: billing address; browser information; browsing history; city; clicks; country; Data communicated while using the service; data relating to the point of sale; date of birth; email address; first name; gender; IP address; last name; order ID; page views; payment info; phone number; search history; shipping address; state; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data; User ID; user subscriptions; ZIP/Postal code

  • Connecting Data

    • Zapier

      Personal Data: city; company name; country; Data communicated while using the service; date of birth; device information; email address; first name; gender; geographic position; language; last name; password; phone number; picture; profession; screenshots; Usage Data; username; VAT Number; workplace; ZIP/Postal code

  • Contacting the User

    • Contact form

      Personal Data: email address; first name

  • Displaying content from external platforms

    • Google Fonts and Font Awesome

      Personal Data: Trackers; Usage Data

  • Heat mapping and session recording

    • Clarity - Microsoft

  • Interaction with data collection platforms and other third parties

    • ActiveCampaign widget

      Personal Data: company name; date of birth; email address; first name; gender; last name; password; phone number; physical address; profession; Usage Data; username; various types of Data

  • Interaction with live chat platforms

    • Tidio Live Chat widget

      Personal Data: Data communicated while using the service; Trackers; Usage Data

  • Managing contacts and sending messages

    • ActiveCampaign Text Message and SMS Marketing

      Personal Data: company name; date of birth; email address; first name; gender; last name; password; phone number; physical address; profession; Usage Data; username; various types of Data

  • Remarketing and behavioral targeting

    • Google Ads Remarketing, LinkedIn Website Retargeting and Google Ad Manager Audience Extension

      Personal Data: Trackers; Usage Data

    • TikTok Remarketing

      Personal Data: device information; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Meta Custom Audience

      Personal Data: email address; Trackers

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • User database management

    • ActiveCampaign

      Personal Data: email address; Trackers; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    General Topics SRL
    Via Enrico Fermi, 7
    25087 Salò (BS)

    Owner contact email: graphic3@general-topics.com