Personal Data processed for the following purposes and using the following services:

• • Access to third-party accounts

    • Pinterest account access

      Personal Data: device information; Email; Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Mailchimp account access

      Personal Data: company name; country; date of birth; email address; first name; gender; last name; phone number

  • Advertising

    • Google Ads conversion tracking, Adgoon conversion tracking, Demandbase conversion tracking, Meta ads conversion tracking (Meta pixel) and X Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • TikTok conversion tracking

      Personal Data: Usage Data

    • Outbrain conversion tracking (Outbrain pixel)

      Personal Data: device information; Trackers; Universally unique identifier (UUID); Usage Data

    • Pinterest Ads

      Personal Data: email address; Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Query Click, VIADS ADVERTISING and Viralize

      Personal Data: Tracker; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics)

      Personal Data: Tracker; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

  • Content performance and features testing (A/B testing)

    • Google Optimize , Google Optimize 360 and Visual Website Optimizer

      Personal Data: Tracker; Usage Data

  • Handling payments

    • PayPal

      Personal Data: billing address; device information; email address; first name; last name; payment info; phone number; Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Mailchimp widget

      Personal Data: email address; first name; last name; phone number; Tracker; Usage Data

  • Managing contacts and sending messages

    • Mailchimp

      Personal Data: company name; country; Data communicated while using the service; date of birth; email address; first name; gender; last name; phone number; physical address; Tracker; Usage Data; various types of Data

  • Platform services and hosting

    • Shopify

      Personal Data: billing address; email address; first name; last name; payment info; phone number; shipping address; Tracker; Usage Data

  • Registration and authentication

    • Pinterest OAuth

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • TikTok Remarketing

      Personal Data: Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Tracker; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Thb Srl - Corso Umberto I, 47e 80058 Torre Annunziata (NA)

    Owner contact email: info@helisbrain.com