Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel) and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics) and Google Analytics (Universal Analytics) with anonymized IP

      Personal Data: Tracker; Usage Data

    • Meta Events Manager

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

  • Collection of privacy-related preferences

    • iubenda Consent Database

      Personal Data: Data communicated while using the service; Tracker

    • iubenda Privacy Controls and Cookie Solution

      Personal Data: Tracker

  • Connecting Data

    • Zapier

      Personal Data: city; company name; country; Data communicated while using the service; email address; first name; last name; phone number; Usage Data; VAT Number; ZIP/Postal code

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: city; company name; country; county; email address; first name; last name; phone number

    • Contact form

      Personal Data: city; company name; country; county; email address; first name; last name; phone number; various types of Data; VAT Number

    • Phone contact

      Personal Data: phone number

  • Content performance and features testing (A/B testing)

    • Google Optimize

      Personal Data: Tracker; Usage Data

  • Displaying content from external platforms

    • Google Fonts, Google Maps widget, Instagram widget and YouTube video widget

      Personal Data: Tracker; Usage Data

  • Handling payments

    • PayPal

      Personal Data: billing address; email address; first name; last name; payment info; phone number; purchase history; Usage Data; various types of Data as specified in the privacy policy of the service

  • Hosting and backend infrastructure

    • ArubaCloud

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Serverplan

      Personal Data: Usage Data

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets, Twitter Tweet button and social widgets, PayPal button and widgets, Tumblr sharing button and social widgets and Pinterest “Pin it” button and social widgets

      Personal Data: Tracker; Usage Data

    • YouTube button and social widgets

      Personal Data: Usage Data

  • Interaction with live chat platforms

    • Tawk.to Widget

      Personal Data: Data communicated while using the service; Tracker; Usage Data

  • Managing contacts and sending messages

    • ActiveCampaign Text Message and SMS Marketing

      Personal Data: company name; email address; first name; last name; phone number; Usage Data; various types of Data

    • Sendgrid

      Personal Data: company name; country; email address; first name; last name; phone number; Tracker

  • Managing support and contact requests

    • Zendesk

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Registration and authentication

    • Facebook Authentication

      Personal Data: Tracker; various types of Data as specified in the privacy policy of the service

    • Google OAuth

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Direct registration and profiling

      Personal Data: billing address; company name; country; county; email address; first name; gender; language; last name; phone number; shipping address; various types of Data; VAT Number

  • Registration and authentication provided directly by this Application

    • Direct registration

      Personal Data: billing address; city; company name; country; county; date of birth; email address; first name; house number; language; last name; phone number; Tax ID; Tracker; Usage Data; various types of Data; VAT Number; ZIP/Postal code

  • Remarketing and behavioral targeting

    • Facebook Remarketing, Remarketing with Google Analytics and Google Ads Remarketing

      Personal Data: Tracker; Usage Data

    • Meta Custom Audience

      Personal Data: email address; Tracker

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Tracker; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Sucuri CloudProxy

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Cloudflare

      Personal Data: Tracker; various types of Data as specified in the privacy policy of the service

  • User database management

    • ActiveCampaign

      Personal Data: email address; Tracker; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Application depends on the payment system used.

Contact information

• • Owner and Data Controller

    FLORENCE LAB SRL
    VIALE ANTONIO GRAMSCI 47
    50121 FIRENZE
    P.I. 06796990486

    Owner contact email: mail@florencelab.it