Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel), Google Ads conversion tracking, Criteo, LeadsRx and The Trade Desk

      Personal Data: Trackers; Usage Data

    • Rakuten Advertising

      Personal Data: Cookies; Universally unique identifier (UUID); Usage Data

    • Google Ads Similar audiences, Microsoft Advertising and Facebook Lookalike Audience

      Personal Data: Cookies; Usage Data

    • Microsoft Advertising Universal Event Tracking

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Universally unique identifier (UUID); Usage Data

    • Clerk.io and TikTok conversion tracking

      Personal Data: Trackers

  • Analytics

    • Meta Events Manager

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

  • Commercial affiliation

    • Rakuten Advertising Affiliate

      Personal Data: Cookies; Universally unique identifier (UUID); Usage Data

  • Content performance and features testing (A/B testing)

    • Optimizely

      Personal Data: Trackers; Usage Data

  • Displaying content from external platforms

    • Google Fonts and Font Awesome

      Personal Data: Trackers; Usage Data

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: Trackers

  • Hosting and backend infrastructure

    • accessiBe accessWidget

      Personal Data: Usage Data

  • Managing contacts and sending messages

    • Attentive

      Personal Data: Trackers

  • Managing support and contact requests

    • Reamaze (Lantirn Incorporated)

  • Platform services and hosting

    • BigCommerce (BigCommerce, Inc.)

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: city; country; email address; first name; last name; password; phone number; physical address; state; ZIP/Postal code

  • Remarketing and behavioral targeting

    • Rakuten Advertising Remarketing

      Personal Data: Cookies; Universally unique identifier (UUID); Usage Data

    • Google Ads Remarketing, Criteo Dynamic Retargeting and Facebook Remarketing

      Personal Data: Cookies; Usage Data

    • Facebook Custom Audience

      Personal Data: Cookies; email address

    • Adobe Audience Manager

      Personal Data: Trackers; Usage Data

    • TikTok Remarketing

      Personal Data: Trackers

  • Spam and bots protection

    • Cloudflare Bot Management

      Personal Data: app information; Application opens; browser information; browsing history; city; clicks; country; county; custom events; device information; device logs; geography/region; interaction events; IP address; keypress events; language; latitude (of city); launches; longitude (of city); metro area; motion sensor events; mouse movements; number of sessions; operating systems; page events; page views; province; scroll position; scroll-to-page interactions; search history; session duration; session statistics; state; touch events; Trackers; Usage Data; video views; ZIP/Postal code

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

    • Segment

      Personal Data: Trackers; Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: various types of Data as specified in the privacy policy of the service

  • User database management

    • Smile

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Contact information

• • Owner and Data Controller

    mac of all trades
    14474 Carlson Circle
    Tampa, FL 33626
    United States

    Owner contact email: owner@macofalltrades.com