Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ads conversion tracking and Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

    • Direct Email Marketing (DEM)

      Personal Data: email address; first name; last name

    • Facebook Lookalike Audience and Google Ad Manager

      Personal Data: Tracker; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics)

      Personal Data: Tracker; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Facebook Analytics for Apps

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • YouTube Analytics and Reporting API

      Personal Data: Data communicated in order to use the Service; device information

    • Meta Events Manager and Google Analytics (Universal Analytics) with anonymized IP

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

  • Connecting Data

    • Zapier

      Personal Data: email address; first name; last name

  • Contacting the User

    • Contact form and Mailing list or newsletter

      Personal Data: email address; first name; last name

  • Displaying content from external platforms

    • Instagram widget and YouTube video widget

      Personal Data: Tracker; Usage Data

    • Wistia widget and Google Fonts

      Personal Data: Trackers; Usage Data

  • Handling activities related to productivity

    • Gmail

      Personal Data: email address

  • Handling payments

    • Apple Pay and PayPal

      Personal Data: billing address; email address; first name; last name; payment info

    • Stripe

      Personal Data: billing address; email address; first name; last name; payment info; purchase history

  • Platform services and hosting

    • Shopify

      Personal Data: device information; Tracker; Usage Data

    • Kajabi

      Personal Data: audio data; Birthday; Data communicated while using the service; email address; first name; gender; general activity data; last name; phone number; Photos; purchase history; shipping address; Trackers; Usage Data; User location; various types of Data as specified in the privacy policy of the service; Videos

  • Remarketing and behavioral targeting

    • Remarketing with Google Analytics, Facebook Remarketing and Google Ads Remarketing

      Personal Data: Tracker; Usage Data

    • Facebook Custom Audience

      Personal Data: email address; Tracker

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • CCPA: Collection of personal information about consumers aged 13 to 16

    We collect personal information of consumers between the age of 13 and 16 and won't sell their data unless those consumers have opted-in.

  • CCPA: Collection of personal information about consumers below the age of 13

    We collect personal information of consumers below the age of 13 and won't sell their data unless their parents or guardians have opted-in on behalf of those minors.

  • CCPA: Collection of personal information about minors

    We do not knowingly collect personal information of consumers who are below the age of 16.

  • Personal Data collected through sources other than the User

    The Owner of Sleepfull Baby may have legitimately collected Personal Data relating to Users without their knowledge by reusing or sourcing them from third parties on the grounds mentioned in the section specifying the legal basis of processing.
    Where the Owner has collected Personal Data in such a manner, Users may find specific information regarding the source within the relevant sections of this document or by contacting the Owner.

  • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by Sleepfull Baby depends on the payment system used.

  • Rights for registered California Users under the age of 18

    California's "Online Eraser" law, part of California's Business and Professions Code Sections 22580-22582, requires operators of certain websites and online services targeting minors to allow registered Users who are under the age of 18 and residents of California to request removal of content they post.

    If a registered User fits that description and posted content on Sleepfull Baby, they may request removal of such content by contacting the Owner or its privacy policy coordinator at the contact details provided in this document.

    In response to this request, the Owner may make content posted by the registered User invisible to other registered Users and the public (rather than deleting it entirely), in which case the content may remain on the Owner's servers. It may also be publicly available elsewhere if a third party copied and reposted this content.

  • Pseudonymous use

    When registering for Sleepfull Baby, Users have the option to indicate a nickname or pseudonym. In this case, Users' Personal Data shall not be published or made publicly available. Any activity performed by Users on Sleepfull Baby shall appear in connection with the indicated nickname or pseudonym. However, Users acknowledge and accept that their activity on Sleepfull Baby, including content, information or any other material possibly uploaded or shared on a voluntary and intentional basis may directly or indirectly reveal their identity.

  • The Service is not directed to children under the age of 13

    Users declare themselves to be adult according to their applicable legislation. Minors may use Sleepfull Baby only with the assistance of a parent or guardian. Under no circumstance persons under the age of 13 may use Sleepfull Baby.

Contact information

• • Owner and Data Controller

    Baby Sleep Dr. LLC DBA Sleepfull Baby
    13750 Danielson Street
    Suite B
    Poway, CA 92064

    Owner contact email: hello@sleepfullbaby.com