Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Query Click

      Personal Data: Tracker; Usage Data

    • Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

    • WhatsApp Business direct marketing

      Personal Data: answers to questions; contents of the email or message; Data communicated while using the service; date of the message; first name; last name; phone number; profile picture; sender of the message; time the message was sent; user content

  • Analytics

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: email address; first name; last name

  • Building and running this Website

    • WordPress (self-hosted)

      Personal Data: email address; first name; last name

  • Contacting the User

    • Contact form

      Personal Data: email address; first name

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Tracker; Usage Data

  • Interaction with live chat platforms

    • WhatsApp Business Chat widget

      Personal Data: answers to questions; contents of the email or message; Data communicated while using the service; date of the message; first name; last name; phone number; profile picture; sender of the message; time the message was sent; user content

  • Managing support and contact requests

    • WhatsApp Business customer support

      Personal Data: contents of the email or message; first name; last name

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Prima Lux Srl
    Via C. Foldi 6, 20135 Milano
    P.IVA 06212100967

    Owner contact email: info@lifalia.com