Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Facebook Audience Network

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics Demographics and Interests reports

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • HubSpot Analytics

      Personal Data: Tracker; Usage Data

    • Matomo

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: session statistics; Usage Data

    • Meta Events Manager

      Personal Data: browsing history; country; IP address; page views; search history; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

  • Contacting the User

    • Contact form

      Personal Data: company name; email address; first name; last name; VAT Number

    • Mailing list or newsletter

      Personal Data: company name; email address; first name; last name

  • Content performance and features testing (A/B testing)

    • Google Optimize

      Personal Data: Tracker; Usage Data

  • Data transfer outside the EU

    • Data transfer from the EU and/or Switzerland to the U.S based on Privacy Shield

      Personal Data: various types of Data

  • Displaying content from external platforms

    • Google Fonts and Adobe Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • YouTube video widget and Google Maps widget

      Personal Data: Cookies; Usage Data

    • Gravatar

      Personal Data: email address; Usage Data

  • Handling payments

    • PayPal

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: clicks; country; interaction events; mouse movements; positional information; scroll-to-page interactions; session duration; Trackers; Usage Data

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets

      Personal Data: Cookies; Usage Data

  • Managing contacts and sending messages

    • Sendgrid

      Personal Data: email address

  • Registration and authentication

    • Direct registration

      Personal Data: billing address; company name; email address; first name; last name; phone number; Tax ID; VAT Number

  • Remarketing and behavioral targeting

    • Facebook Remarketing

      Personal Data: Cookies; Usage Data

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: Cookies; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • User database management

    • HubSpot CRM

      Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service

    • HubSpot Lead Management

      Personal Data: email address; first name; last name

    • Leadinfo

      Personal Data: address; company name; email address; first name; industry; job position; last name; phone number; Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Fenice Pool srl
    Via M. K. Gandhi 22
    42123 Reggio Emilia (RE)
    Italy

    Owner contact email: marketing@fenicepool.com