Privacy Policy of Bluon

This Application collects some Personal Data from its Users.

Personal Data processed for the following purposes and using the following services:

    • Access to third-party accounts

      • Facebook account access

        Permissions: Email

    • Advertising

      • Meta ads conversion tracking (Meta pixel) and Google Ads conversion tracking

        Personal Data: Trackers; Usage Data

    • Analytics

      • Google Analytics (Universal Analytics)

        Personal Data: Cookies; Usage Data

    • Connecting Data

      • Make

        Personal Data: Data communicated while using the service; email address; first name; last name; physical address

      • Zapier

        Personal Data: email address; first name; last name

    • Contacting the User

      • Mailing list or newsletter

        Personal Data: address; email address; first name; last name; phone number; ZIP/Postal code

      • Phone contact

        Personal Data: phone number

    • Handling payments

      • PayPal, Stripe and Braintree

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Hosting and backend infrastructure

      • Cloudinary

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Interaction with data collection platforms and other third parties

      • Typeform widget

        Personal Data: city; email address; field of activity; first name; last name; VAT Number

    • Interaction with external social networks and platforms

      • Facebook Like button and social widgets and Twitter Tweet button and social widgets

        Personal Data: Cookies; Usage Data

    • Location-based interactions

      • Non-continuous geolocation

        Personal Data: geographic position

    • Managing contacts and sending messages

      • Mandrill

        Personal Data: email address; Usage Data

      • OneSignal

        Personal Data: email address; geographic position; language; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data; various types of Data as specified in the privacy policy of the service

      • Brevo email

        Personal Data: email address; Trackers; Usage Data

      • Brevo SMS

        Personal Data: phone number; Trackers; Usage Data

    • Managing support and contact requests

      • Freshdesk

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Platform services and hosting

      • Dati sulla posizione rilevata

    • Registration and authentication

      • Direct registration

        Personal Data: address; first name; last name; ZIP/Postal code

      • Google OAuth

        Personal Data: various types of Data as specified in the privacy policy of the service

      • Facebook Authentication

        Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

    • Remarketing and behavioral targeting

      • Facebook Remarketing, Google Ads Remarketing and Remarketing with Google Analytics

        Personal Data: Cookies; Usage Data

      • Facebook Custom Audience

        Personal Data: Cookies; email address

    • Social features

      • Inviting and suggesting friends

        Personal Data: various types of Data

    • Tag Management

      • Google Tag Manager

        Personal Data: Usage Data

    • User database management

      • Freshsales

        Personal Data: various types of Data as specified in the privacy policy of the service

      • Brevo marketing automation

        Personal Data: email address; Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

    • Selling goods and services online

      The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
      The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Application depends on the payment system used.

    • Analysis and predictions based on the User’s Data (“profiling”)

      The Owner may use the Personal and Usage Data collected through this Application to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.
      User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more about the profiling activities performed, Users can check the relevant sections of this document.
      The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.

Contact information

    • Owner and Data Controller

      Blu Oberon srl - Via Tadino 52 - 20123 Milano (Italia)

      Owner contact email: privacy@bluoberon.it