Privacy Policy of Pareto (Site)

This Application collects some Personal Data from its Users.

Personal Data processed for the following purposes and using the following services:

    • Advertising

      • Meta ads conversion tracking (Meta pixel) and Meta Lookalike Audience

        Personal Data: Trackers; Usage Data

    • Analytics

      • Google Analytics (Universal Analytics), WordPress Stats and HubSpot Analytics

        Personal Data: Trackers; Usage Data

      • YouTube Analytics and Reporting API

        Personal Data: Data communicated in order to use the Service; Data communicated while using the service

      • Google Analytics Advertising Reporting Features

        Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Displaying content from external platforms

      • Font Awesome and Google Fonts

        Personal Data: Trackers; Usage Data

    • Handling activities related to productivity

      • Google Workspace

        Personal Data: email address

    • Handling payments

      • Stripe

        Personal Data: first name; payment info

    • Interaction with data collection platforms and other third parties

      • Typeform widget

        Personal Data: company name; Data communicated while using the service; email address; first name; last name; phone number; Trackers; various types of Data as specified in the privacy policy of the service; website

    • Interaction with external social networks and platforms

      • X Post button and social widgets

        Personal Data: Trackers; Usage Data

    • Managing contacts and sending messages

      • Pareto Partner Program

      • HubSpot Email

        Personal Data: email address; Trackers; Usage Data

    • Managing data collection and online surveys

      • Typeform

        Personal Data: company name; Data communicated while using the service; email address; first name; last name; phone number; Trackers; various types of Data as specified in the privacy policy of the service; website

    • Marketing

      • VideoAsk

    • Platform services and hosting

      • WordPress.com

        Personal Data: Data communicated while using the service

    • Registration and authentication

      • Facebook Authentication

        Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

    • Remarketing and behavioral targeting

      • Facebook Remarketing

        Personal Data: Trackers; Usage Data

    • Tag Management

      • Google Tag Manager

        Personal Data: Usage Data

    • Traffic optimization and distribution

      • Cloudflare

        Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

    • User database management

      • HubSpot CRM and HubSpot Lead Management

        Personal Data: company name; email address; first name; last name; phone number; Trackers; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

    • Other Data Policies

      Limited Use of Data
      Our application, Tess AI, utilizes data obtained via app integrations only to provide or enhance user-facing functionalities that are prominent in the application's user interface, in accordance with the Google API Services User Data Policy. App integrations are used exclusively for the individual user's integration. Data collected from these integrations can be utilized in other steps, such as LLMs, STT, OCR, and other integrations, but are viewed only by the user who integrated the data and are not transferred to third parties.

      User Consent
      Any data transfers will be made only with the explicit consent of the user and for the following permitted purposes:


      Improving appropriate access or user-facing functionalities.

      Security purposes, such as investigating abuse.

      Compliance with applicable laws.

      As part of a merger, acquisition, or asset sale, after obtaining the user's explicit consent.

      Prohibition of Human Reading
      Human reading of the data is prohibited, except in the following cases:


      With the user's affirmative consent to view specific messages, files, or other data.

      For security purposes, such as investigating a bug or abuse.

      To comply with applicable laws.

      When the data is aggregated and used for internal operations in compliance with privacy legal requirements and other jurisdictions.

      Data Transfer to Integrated Apps
      Our application also allows for data to be inserted into integrated apps from other steps of the process. These data are generated and viewed only by the user who integrated the data and are not transferred to third parties.

      Employee and Agent Compliance
      We ensure that our employees, agents, contractors, and successors comply with the User Data Policies of the services and APIs we integrate, including the Google API Services User Data Policy.

      SPECIFIC INFORMATION ABOUT AI MODELS

      Our Tess AI platform uses various third-party Artificial Intelligence (AI) models to provide advanced functionalities to our users. These models include:


      ChatGPT 3.5 Turbo, ChatGPT 4 Turbo, ChatGPT 4o


      Llama 2 13B, Llama 2 70B, Llama 3 70B


      Claude 3 Haiku, Claude 3 Sonnet, Claude 3.5 Sonnet, Claude 3 Opus


      Gemini 1.0 Pro, Gemini 1.5 Pro, Gemini 1.5 Flash


      Mistral 7B, Mixtral 8x7B


      Snowflake Arctic


      These AI models are used to automate various processes on our platform, such as text generation, data analysis, content classification, and much more. For this, we only share the data entered directly by users with these models, without using any personal data.

      The purpose of sharing this data is to improve the user experience and automate repetitive tasks, increasing productivity. Users have the option to control which data will be sent to the AI models through settings on the platform. All third-party AI models integrated into Tess have full data security guaranteed by the suppliers themselves.

      Additionally, we use inappropriate content (NSFW) analysis models to ensure that users are not exposed to unsuitable content. All AI models used are rigorously evaluated to ensure the responsible and ethical use of shared data.

      EXPLICIT USER CONSENT

      Before using any third-party Artificial Intelligence models, we clearly inform users about the potential data sharing that may occur. This is done through a statement on the login screen of the Tess AI platform, where users must read and accept the Terms and Conditions and the Privacy Policy, explicitly giving their consent.

      By proceeding with the login, the user is agreeing and accepting that certain data entered by them on the platform may be shared with the AI models used by our services, as described in this Privacy Policy. This consent is obtained in a clear and unambiguous manner, and the use of the platform is not permitted without the express acceptance of these conditions.

      If the user does not wish to share their data with the AI models, they can opt not to use the platform features that depend on them. Our goal is always to respect the privacy of our users, keeping them informed and obtaining their explicit consent before any information sharing.

Contact information

    • Owner and Data Controller

      Pareto Group
      Avenida Almirante Barroso, 90, 10th floor. Centro, Rio de Janeiro-RJ. CEP: 20.031-00

      Owner contact email: dpo@pareto.io