Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Direct Email Marketing (DEM)

      Personal Data: email address; first name; last name

    • Google Ads Similar audiences, Google Ads conversion tracking, Meta ads conversion tracking (Meta pixel) and Meta Lookalike Audience

      Personal Data: Trackers; Usage Data

    • Google Ads Smart Bidding

      Personal Data: device information; email address; first name; geographic position; language; last name; page views; referral URL; search history; Usage Data

    • Google Ads Optimized Targeting

      Personal Data: children; clicks; date of birth; education history; email address; first name; gender; homeownership status; household income; interests; last name; marital status; page views; Usage Data

    • Google Ads Customer Match

      Personal Data: country; email address; first name; last name; phone number; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); User ID; ZIP/Postal code

    • Google Ads Audience Expansion

      Personal Data: children; clicks; date of birth; education history; gender; homeownership status; household income; interests; marital status; page views; Usage Data

  • Analytics

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics (Universal Analytics) and Meta Events Manager

      Personal Data: Trackers; Usage Data

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Matomo (self-hosted)

      Personal Data: IP address; Trackers; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

  • Backup saving and management

    • Backup on Dropbox

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Collection of privacy-related preferences

    • iubenda Consent Database

      Personal Data: Data communicated while using the service; IP address; Trackers

    • iubenda Privacy Controls and Cookie Solution

      Personal Data: IP address; Trackers

  • Contacting the User

    • Phone contact

      Personal Data: phone number

    • Mailing list or newsletter

      Personal Data: email address; first name

    • Contact form

      Personal Data: email address; first name; phone number; various types of Data

  • Displaying content from external platforms

    • Google Fonts, Google Maps widget and Font Awesome

      Personal Data: Trackers; Usage Data

  • Handling payments

    • Android Pay, Apple Pay, Google Pay, PayPal and Stripe

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Payments processed via the Google Play Store

      Personal Data: payment info

  • Infrastructure monitoring

    • Uptime Robot

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Managing data collection and online surveys

    • Meta lead ads

      Personal Data: email address; first name

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: billing address; city; country; county; email address; first name; house number; last name; password; phone number; physical address; state; Tax ID; username; various types of Data; VAT Number; website; ZIP/Postal code

  • Remarketing and behavioral targeting

    • Google Ads Remarketing, Facebook Remarketing and Remarketing with Google Analytics

      Personal Data: Trackers; Usage Data

    • Meta Custom Audience

      Personal Data: email address; Trackers

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Smush

      Personal Data: various types of Data

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery. The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Contact information

• • Owner and Data Controller

    Umbrail srl
    via Roma 40a, 25049 Iseo (Brescia) Italy
    P.iva 03247650983

    Owner contact email: info@umbrail.it