Personal Data processed for the following purposes and using the following services:

• • Access to third-party accounts

    • Twitter account access

      Personal Data: email address; first name; last name; Usage Data

  • Advertising

    • Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

    • Facebook Lookalike Audience

      Personal Data: Tracker; Usage Data

    • TikTok conversion tracking

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

  • Analytics

    • Google Analytics (Universal Analytics)

      Personal Data: Tracker; Usage Data

    • YouTube Analytics and Reporting API

      Personal Data: Data communicated in order to use the Service

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Video Vimeo

      Personal Data: Tracker; Usage Data

  • Handling payments

    • Apple Pay

      Personal Data: first name

    • PayPal

      Personal Data: various types of Data as specified in the privacy policy of the service

    • PayPal Carrier Payments

      Personal Data: email address; first name; last name; payment info; phone number; purchase history

  • Interaction with external social networks and platforms

    • Twitter Tweet button and social widgets and PayPal button and widgets

      Personal Data: Tracker; Usage Data

  • Interaction with live chat platforms

    • Facebook Messenger Customer Chat

      Personal Data: Data communicated while using the service; Tracker; Usage Data

    • Zendesk Chat

      Personal Data: email address; first name; last name

  • Interaction with support and feedback platforms

    • Zendesk Widget

      Personal Data: email address; first name; last name

  • Managing contacts and sending messages

    • Klaviyo

      Personal Data: email address

  • Managing data collection and online surveys

    • Klaviyo Forms

      Personal Data: email address; first name; last name

  • Managing support and contact requests

    • Zendesk

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Platform services and hosting

    • Shopify

      Personal Data: device information; email address; first name; last name; payment info; phone number; shipping address; Tracker

  • Remarketing and behavioral targeting

    • Facebook Remarketing

      Personal Data: Tracker; Usage Data

    • Facebook Custom Audience

      Personal Data: email address; Tracker

    • TikTok Remarketing

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • User database management

    • Klaviyo CRM

      Personal Data: email address; first name; last name

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery. The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Application depends on the payment system used.

Contact information

• • Owner and Data Controller

    Selk'bag USA, Inc.
    PO Box 232272
    Encinitas, CA 92023

    Owner contact email: info@selkbagusa.com