Personal Data processed for the following purposes and using the following services:

• • Access to third-party accounts

    • Facebook account access

      Permissions: Contact email

    • Twitter account access, Stripe account access, Google Drive account access and Dropbox account access

      Personal Data: various types of Data as specified in the privacy policy of the service

    • LinkedIn account access

      Personal Data: Trackers; Usage Data

  • Advertising

    • Direct Email Marketing (DEM)

      Personal Data: first name

    • Quora Lookalike Audience, Google Ads Similar audiences, Google Ad Manager and Facebook Lookalike Audience

      Personal Data: Cookies; Usage Data

    • Quora List Match Audience

      Personal Data: Cookies; email address; Usage Data

    • Facebook Audience Network

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Meta ads conversion tracking (Meta pixel), Google Ads conversion tracking, Quora Conversion Pixel, X Ads conversion tracking, Salesforce, Google AdSense and LinkedIn Ads

      Personal Data: Trackers; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

    • Google Ads Customer Match, Google Ads Optimized Targeting, LinkedIn Audience Expansion and LinkedIn Predictive Audiences

      Personal Data: email address

  • Analytics

    • Facebook Analytics for Apps

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Google Analytics (Universal Analytics), Heap Analytics, Google Analytics (Universal Analytics) with anonymized IP and Salesforce Analytics Cloud

      Personal Data: Cookies; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • HubSpot Analytics

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Google Analytics for Firebase (for apps)

      Personal Data: number of Users

    • LinkedIn Smart Links

      Personal Data: clicks

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Wistia widget and YouTube video widget

      Personal Data: Cookies; Usage Data

    • Gravatar

      Personal Data: email address; Usage Data

  • Handling activities related to productivity

    • Google Docs and Gmail

      Personal Data: email address; username

    • Google Sheets

      Personal Data: company name

  • Handling payments

    • PayPal and Stripe

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: clicks

  • Hosting and backend infrastructure

    • DigitalOcean, Google Cloud and Google Cloud Storage

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Typeform widget

      Personal Data: address; email address

  • Interaction with external social networks and platforms

    • LinkedIn button and social widgets, Twitter Tweet button and social widgets and Facebook Like button and social widgets

      Personal Data: Cookies; Usage Data

  • Managing contacts and sending messages

    • HubSpot Email

      Personal Data: email address; Trackers; Usage Data

  • Managing data collection and online surveys

    • Typeform

      Personal Data: email address

    • Meta lead ads

      Personal Data: Trackers

  • Remarketing and behavioral targeting

    • Twitter Remarketing, LinkedIn Website Retargeting, Google Ads Remarketing, Facebook Remarketing and Google Ad Manager Audience Extension

      Personal Data: Cookies; Usage Data

    • Twitter Tailored Audiences and Facebook Custom Audience

      Personal Data: Cookies; email address

    • Remarketing with Google Analytics

      Personal Data: Trackers; Usage Data

    • LinkedIn lookalike audiences

      Personal Data: academic background; company name; company revenue; company size; country; date of birth; education history; email address; first name; gender; geographic position; geography/region; industry; interests; IP address; job position; job skills; job title; last name; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data; work history

    • LinkedIn Matched Audiences

      Personal Data: academic background; company name; country; education history; geographic position; geography/region; industry; interests; IP address; job position; job skills; job title; Trackers; Usage Data; work history

  • Tag Management

    • Segment

      Personal Data: Cookies; Usage Data

    • Google Tag Manager

      Personal Data: Usage Data

    • Google Publisher Tag

      Personal Data: company size

  • User database management

    • HubSpot CRM and HubSpot Lead Management

      Personal Data: username; various types of Data as specified in the privacy policy of the service

    • Intercom

      Personal Data: Cookies; email address; Usage Data; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Push notifications

    This Application may send push notifications to the User to achieve the purposes outlined in this privacy policy.

    Users may in most cases opt-out of receiving push notifications by visiting their device settings, such as the notification settings for mobile phones, and then change those settings for this Application, some or all of the apps on the particular device.
    Users must be aware that disabling push notifications may negatively affect the utility of this Application.

Contact information

• • Owner and Data Controller

    Product Marketing Alliance
    147 De Beauvoir Road
    London
    N1 4DL

    Owner contact email: hello@productmarketingalliance.com