Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ad Manager and Query Click

      Personal Data: Tracker; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics) and Google Analytics (Universal Analytics) with anonymised IP

      Personal Data: Tracker; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Simple Analytics

      Personal Data: device information; language; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

  • Backup saving and management

    • Amazon Glacier

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Building and running this Website

    • WordPress (self-hosted)

      Personal Data: billing address; city; company name; contact info; country; Data communicated while using the service; date of birth; device information; email address; first name; gender; geographic position; language; last name; password; payment info; phone number; physical address; profession; purchase history; screenshots; shipping address; Usage Data; username; VAT Number; workplace; ZIP/Postal code

  • Contacting the User

    • Contact form

      Personal Data: email address; first name; last name; phone number

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Tracker; Usage Data

  • Displaying content from external platforms

    • Google Fonts, Vimeo video, YouTube video widget and Google Maps widget

      Personal Data: Tracker; Usage Data

  • Hosting and backend infrastructure

    • Amazon Web Services (AWS) and DigitalOcean

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Infrastructure monitoring

    • Uptime Robot

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioural targeting

    • Google Ad Manager Audience Extension

      Personal Data: Tracker; Usage Data

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Tracker; Usage Data

    • Cloudflare Bot Management

      Personal Data: app information; Application opens; browser information; browsing history; city; clicks; country; county; custom events; device information; device logs; geography/region; interaction events; IP address; keypress events; language; latitude (of city); launches; longitude (of city); metro area; motion sensor events; mouse movements; number of sessions; operating systems; page events; page views; province; scroll position; scroll-to-page interactions; search history; session duration; session statistics; state; touch events; Trackers; Usage Data; video views; ZIP/Postal code

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimisation and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Viper Innovations Ltd, Marine View Office Park, 45 Martingale Way, Portishead, Bristol, BS20 7AW

    Owner contact email: enquiries@viperinnovations.com