Privacy Policy of www.lamariposa.it

This Website collects some Personal Data from its Users.

Personal Data processed for the following purposes and using the following services:

    • Advertising

      • Google Ads conversion tracking, Meta ads conversion tracking (Meta pixel) and Meta Lookalike Audience

        Personal Data: Trackers; Usage Data

    • Analytics

      • Google Analytics (Universal Analytics) and Google Analytics (Universal Analytics) with anonymised IP

        Personal Data: Trackers; Usage Data

      • Google Analytics 4

        Personal Data: Trackers

    • Contacting the User

      • Contact form

        Personal Data: email address; first name; last name; phone number

      • Mailing list or newsletter

        Personal Data: email address; first name; last name

      • MyGuestCare availability request form

    • Displaying content from external platforms

      • Font Awesome, Google Fonts and Vimeo video

        Personal Data: Trackers; Usage Data

      • Google Maps widget

        Personal Data: Trackers

    • Interaction with external social networks and platforms

      • Facebook Like button and social widgets and Twitter Tweet button and social widgets

        Personal Data: Trackers; Usage Data

    • Remarketing and behavioural targeting

      • Facebook Remarketing, Google Ads Remarketing, Google Signals and Remarketing with Google Analytics

        Personal Data: Trackers; Usage Data

      • Meta Custom Audience

        Personal Data: email address; Trackers

    • Selling goods and services online

      • MyGuestCare Booking Engine

    • SPAM protection

      • Google reCAPTCHA

        Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

    • Tag Management

      • Google Tag Manager

        Personal Data: Trackers

    • Traffic optimisation and distribution

      • Cloudflare

        Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

    • Owner and Data Controller

      La Mariposa Srl
      Via Lido 22, 07041 Alghero (SS)

      Owner contact email: mariposaalghero@gmail.com